Rascasse Audience Intelligence

Street racing Audience in Germany

A data profile of the people who buy, follow and care about Street racing in Germany — modelled from more than twelve digital signal sources. Street racing has an estimated audience of 742,868 people in Germany.

#3761among Topic in Germany#398in Cars & Mobility

The average Street racing fan in Germany is 28.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle helmet, Subaru, Michael Schumacher, with strongest over-indexing on Motorcycle helmet (10.27× the country average).

Demographically, the Street racing audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Street racing fan in Germany is more male, around 28.2 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street racing profile in Germany.

Audience size
743K
in Germany
Gender
19.2%♀
80.8% male
Age
28.2
average years
Country rank
#8443
Topic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street racing fans

19.2% are female, 80.8% are male, average age 28.2.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for Street racing audience in Germany
MetricValue
Female19.2%
Male80.8%
Average age28.2
Estimated audience size742,868
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Street racing audience in Germany
Age bracketShare%
16-1952%
20-2921%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Street racing audience comes from Germany.

Worldwide audience distribution share by country for Street racing
CountryShare
United States28.9%
Japan7.6%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Street racing fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~100K2.63×
02Bremen~10K1.81×
03Sachsen~50K1.49×
04Nordrhein-Westfalen~200K1.29×
05Baden-Württemberg~100K1.08×
06Niedersachsen~80K1.05×
07Thüringen~20K1.03×
08Hamburg~20K0.98×
09Bayern~100K0.92×
10Saarland~8K0.92×
11Sachsen-Anhalt~20K0.82×
12Hessen~50K0.81×
13Mecklenburg-Vorpommern~10K0.81×
14Schleswig-Holstein~20K0.75×
15Brandenburg~20K0.72×
16Berlin~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Street racing, Germany
0.60×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street racing audience
#·InterestCategoryAffinity×
01Wes AndersonMovies & TV20.00×
02Audi RS3Cars & Mobility16.78×
03Owen WilsonMovies & TV14.16×
04Subcompact carCars & Mobility13.76×
05SubaruCars & Mobility13.50×
06Motorcycle helmetCars & Mobility10.27×
07Auto showCars & Mobility8.71×
08Sandra BullockMovies & TV7.73×
09Automobile repair shopCars & Mobility7.32×
10Michael SchumacherSports6.96×
11Vintage carCars & Mobility6.56×
12Compact carCars & Mobility6.03×
13MotoGPSports5.75×
14CarcareCars & Mobility5.71×
15Motorcycle accessoriesCars & Mobility5.48×
16HondaCars & Mobility5.14×
17HyundaiCars & Mobility4.36×
18HatchbackCars & Mobility4.29×
19ToyotaCars & Mobility4.23×
20Formula OneSports3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street racing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.76×
PatriotismCONSERVATISM1.54×
Early Adopter MentalityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Design AffinityPREMIUM0.73×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street racing have in Germany?

Street racing has an estimated audience of 742,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Street racing fans?

19.2% of Street racing fans are female, 80.8% are male, with an average age of 28.2 years.

03

Which brands do Street racing fans like most?

Street racing fans show strongest brand affinity for Motorcycle helmet (10.27×), Subaru (13.5×), and Michael Schumacher (6.96×) over the country average.

04

Where do Street racing fans live in Germany?

Street racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Street racing fans also like?

Beyond Street racing itself, the audience over-indexes on Subaru (13.5×), Michael Schumacher (6.96×), Automobile repair shop (7.32×), and Subcompact car (13.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Street racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Street racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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