Street racing Audience in Germany
Street racing has an estimated audience of 742,868 people in Germany. 19.2% are female, 80.8% are male, average age 28.2. Top regions: Bayern, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Kouros, Unique Gifts, Birthday Gifts, Haberler, CAC 40.
The average Street racing fan in Germany is 28.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Kouros, Unique Gifts, Birthday Gifts, with strongest over-indexing on Kouros (20× the country average). Demographically, the Street racing audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Street racing fans
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 28.2 |
| Estimated audience size | 742,868 |
Audience persona
The typical Street racing fan in Germany is more male, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kouros.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 119,825 | 1× |
| Rheinland-Pfalz | 114,907 | 3.09× |
| Baden-Württemberg | 108,673 | 1.07× |
| Nordrhein-Westfalen | 98,283 | 0.6× |
| Sachsen | 63,617 | 1.75× |
| Niedersachsen | 53,403 | 0.74× |
| Hessen | 33,796 | 0.6× |
| Thüringen | 21,322 | 1.13× |
| Berlin | 15,201 | 0.46× |
| Hamburg | 15,128 | 0.9× |
| Schleswig-Holstein | 14,231 | 0.53× |
| Sachsen-Anhalt | 13,894 | 0.72× |
| Bremen | 13,068 | 2.06× |
| Brandenburg | 11,640 | 0.51× |
| Mecklenburg-Vorpommern | 5,288 | 0.37× |
| Saarland | 4,322 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kouros | 20× | Arts & Culture |
| Unique Gifts | 2.57× | Shopping |
| Birthday Gifts | 2.47× | Kids & Family |
| Haberler | 1.91× | News |
| CAC 40 | 1.92× | Business & Career |
| Homesteading | 8.3× | Home & Garden |
| Huevos rancheros | 15.39× | Food & Beverages |
| Progressive rock | 1.97× | Music & Radio |
| Pleural effusion | 4.51× | Health |
| Pumuckl | 7.57× | Movies & TV |
| Hypertext | 3.39× | Technology & Electronics |
| Groningen | 6.73× | Travel & Leisure |
| Acoustic music | 3.63× | Music & Radio |
| Hawesko | 3.14× | Food & Beverages |
| 3D printing | 1.76× | Technology & Electronics |
| Cuba Gooding Jr. | 5× | Movies & TV |
| Handmade Gifts | 1.6× | Kids & Family |
| YouGov | 5.56× | Business & Career |
| Hipster | 5.39× | Politics & Society |
| Icon (magazine) | 1.85× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.45 |
| DIY Mentality | THRILL | 1.41 |
| Family Orientation | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.21 |
| Patriotism | CONSERVATISM | 1.2 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| Japan | 7.6% |
| Germany | 4.0% |
See Street racing audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Street racing have in Germany?
Street racing has an estimated audience of 742,868 people in Germany, concentrated in Bayern and Rheinland-Pfalz.
What is the gender split and age of Street racing fans?
19.2% of Street racing fans are female, 80.8% are male, with an average age of 28.2 years.
Which brands do Street racing fans like most?
Street racing fans show strongest brand affinity for Kouros (20×), Unique Gifts (2.57×), and Birthday Gifts (2.47×) over the country average.
Where do Street racing fans live in Germany?
Street racing fans in Germany are most concentrated in Bayern (reach 119,825), Rheinland-Pfalz (reach 114,907), and Baden-Württemberg (reach 108,673). These three regions account for the largest share of the active audience.
What other brands do Street racing fans also like?
Beyond Street racing itself, the audience over-indexes on Unique Gifts (2.57×), Birthday Gifts (2.47×), Haberler (1.91×), and CAC 40 (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Street racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.