Campsite Audience in United States

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Campsite has an estimated audience of 7,806,756 people in United States. 48.1% are female, 51.9% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Camping, RVs, Survival skills, Outdoor enthusiast, RV park.

The average Campsite fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Camping, RVs, Survival skills, with strongest over-indexing on Camping (1.52× the country average). Demographically, the Campsite audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Travelling, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Campsite fans

Demographic split for Campsite audience in United States
MetricValue
Female48.1%
Male51.9%
Average age42.3
Estimated audience size7,806,756

Audience persona

The typical Campsite fan in United States is balanced, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Camping.

Top regions in United States

Top regions ranked by reach for Campsite in United States
RegionReachAffinity
California1,402,1201.63×
Texas448,8940.67×
New York402,3600.92×
Washington354,1072.26×
Florida304,3450.58×
Colorado223,2091.81×
Oregon207,6252.32×
Michigan185,1030.91×
Illinois183,4250.71×
Pennsylvania181,9690.69×
Arizona164,7141.03×
Georgia158,6900.66×
Massachusetts158,1221.03×
Minnesota152,8151.37×
Virginia151,1570.79×
North Carolina149,7860.64×
New Jersey148,7810.75×
Ohio137,4470.57×
Wisconsin124,7571.06×
Utah120,3991.72×
Indiana99,2950.7×
Tennessee99,1910.63×
Missouri94,5220.75×
Maryland94,2600.7×
Nevada70,5640.93×
South Carolina68,9980.59×
Idaho66,2471.69×
Oklahoma59,3640.68×
Kentucky58,7030.6×
Connecticut53,3140.68×
Arkansas51,5240.8×
Montana51,3252.37×
Louisiana49,2990.49×
Alabama47,3510.43×
New Mexico44,2351.13×
Kansas43,5260.71×
Iowa40,1380.62×
Maine34,0801.22×
Alaska33,6132.01×
Hawaii31,1420.93×
Washington, District of Columbia28,9361.23×
New Hampshire26,7750.87×
Nebraska26,6980.68×
Mississippi26,3510.41×
Wyoming23,6672.05×
South Dakota20,3941.13×
West Virginia20,3500.56×
Rhode Island16,8780.68×
Vermont16,4321.2×
North Dakota13,3580.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campsite audience
BrandAffinityCategory
Camping1.52×Travel & Leisure
RVs1.76×Cars & Mobility
Survival skills1.68×Politics & Society
Outdoor enthusiast1.59×Sports
RV park2.58×Cars & Mobility
Motorhome2.2×Cars & Mobility
Mobile home1.52×Cars & Mobility
Tractor1.58×Cars & Mobility
Trailer (vehicle)2.14×Cars & Mobility
Este, Veneto3.41×Travel & Leisure
Tractor Supply Company1.58×Shopping
All-terrain vehicle1.57×Cars & Mobility
Montana1.51×Travel & Leisure
Wild fisheries1.71×Travel & Leisure
Truck camper3.17×Cars & Mobility
Khan Academy1.73×Business & Career
Fishing lure1.85×Pets & Animals
Salaryman2.31×Business & Career
Backpacking (travel)1.66×Travel & Leisure
Cottage1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campsite audience
TraitClusterScore
TravellingTHRILL1.42
DIY MentalityTHRILL1.39
PatriotismCONSERVATISM1.38
Sports ActivityPOWER1.28
Design AffinityPREMIUM1.23
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Campsite
CountryShare
United States22.6%
Japan17.4%
Germany8.9%

See Campsite audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Campsite have in United States?

Campsite has an estimated audience of 7,806,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Campsite fans?

48.1% of Campsite fans are female, 51.9% are male, with an average age of 42.3 years.

Which brands do Campsite fans like most?

Campsite fans show strongest brand affinity for Camping (1.52×), RVs (1.76×), and Survival skills (1.68×) over the country average.

Where do Campsite fans live in United States?

Campsite fans in United States are most concentrated in California (reach 1,402,120), Texas (reach 448,894), and New York (reach 402,360). These three regions account for the largest share of the active audience.

What other brands do Campsite fans also like?

Beyond Campsite itself, the audience over-indexes on RVs (1.76×), Survival skills (1.68×), Outdoor enthusiast (1.59×), and RV park (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Campsite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.