Rascasse Audience Intelligence

Campsite Audience in United States

A data profile of the people who buy, follow and care about Campsite in United States — modelled from more than twelve digital signal sources. Campsite has an estimated audience of 7,806,756 people in United States.

#113among Touchpoint in United States#387in Travel & Leisure

The average Campsite fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Camping, RVs, Survival skills, with strongest over-indexing on Camping (1.52× the country average).

Demographically, the Campsite audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Campsite fan in United States is balanced, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Camping.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campsite profile in United States.

Audience size
7.8M
in United States
Gender
48.1%♀
51.9% male
Age
42.3
average years
Country rank
#4545
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Campsite fans

48.1% are female, 51.9% are male, average age 42.3.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Campsite audience in United States
MetricValue
Female48.1%
Male51.9%
Average age42.3
Estimated audience size7,806,756
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Campsite audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Campsite audience comes from United States.

Worldwide audience distribution share by country for Campsite
CountryShare
United States22.6%
Japan17.4%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campsite audience in United States is strongest.

Fig. 05

Top regions by affinity

Campsite fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K3.51×
02Montana~50K2.19×
03Washington~300K2.03×
04Oregon~200K2.01×
05Alaska~30K1.79×
06Idaho~60K1.60×
07Colorado~200K1.56×
08Utah~100K1.53×
09California~1.5M1.49×
10Minnesota~100K1.26×
11Vermont~20K1.18×
12New Mexico~40K1.13×
13Kansas~70K1.12×
14Maine~30K1.11×
15South Dakota~20K1.10×
16New Hampshire~30K1.07×
17Wisconsin~100K1.01×
18Washington, District of Columbia~20K0.98×
19Arizona~200K0.97×
20Massachusetts~100K0.90×
21New York~400K0.89×
22Michigan~200K0.85×
23Nevada~60K0.85×
24Hawaii~30K0.84×
25New Jersey~200K0.79×
26Arkansas~50K0.79×
27Missouri~100K0.77×
28Connecticut~60K0.77×
29Virginia~100K0.76×
30Nebraska~30K0.73×
31Rhode Island~20K0.73×
32Maryland~90K0.70×
33Iowa~40K0.69×
34West Virginia~30K0.69×
35Delaware~10K0.69×
36Oklahoma~60K0.67×
37Pennsylvania~200K0.66×
38Illinois~200K0.66×
39Georgia~200K0.66×
40Indiana~90K0.66×
41North Carolina~200K0.65×
42Tennessee~100K0.65×
43Texas~400K0.62×
44Florida~300K0.60×
45South Carolina~70K0.60×
46Kentucky~60K0.59×
47Ohio~100K0.58×
48Louisiana~50K0.54×
49Mississippi~30K0.54×
50Alabama~50K0.50×
Fig. 06

Affinity by region

Affinity by region — Campsite, United States
0.50×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campsite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campsite audience
#·InterestCategoryAffinity×
01Este, VenetoTravel & Leisure3.41×
02Truck camperCars & Mobility3.17×
03RV parkCars & Mobility2.58×
04SalarymanBusiness & Career2.31×
05MotorhomeCars & Mobility2.20×
06Trailer (vehicle)Cars & Mobility2.14×
07Fishing lurePets & Animals1.85×
08RVsCars & Mobility1.76×
09Khan AcademyBusiness & Career1.73×
10Wild fisheriesTravel & Leisure1.71×
11Survival skillsPolitics & Society1.68×
12Backpacking (travel)Travel & Leisure1.66×
13Outdoor enthusiastSports1.59×
14TractorCars & Mobility1.58×
15Tractor Supply CompanyShopping1.58×
16All-terrain vehicleCars & Mobility1.57×
17CampingTravel & Leisure1.52×
18Mobile homeCars & Mobility1.52×
19MontanaTravel & Leisure1.51×
20CottageTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campsite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campsite audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.27×
DIY MentalityTHRILL1.22×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campsite audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
Social Media UsageJOY0.94×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Campsite have in United States?

Campsite has an estimated audience of 7,806,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Campsite fans?

48.1% of Campsite fans are female, 51.9% are male, with an average age of 42.3 years.

03

Which brands do Campsite fans like most?

Campsite fans show strongest brand affinity for Camping (1.52×), RVs (1.76×), and Survival skills (1.68×) over the country average.

04

Where do Campsite fans live in United States?

Campsite fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Campsite fans also like?

Beyond Campsite itself, the audience over-indexes on RVs (1.76×), Survival skills (1.68×), Outdoor enthusiast (1.59×), and RV park (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Campsite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Campsite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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