A data profile of the people who buy, follow and care about Fishing reel in Brazil — modelled from more than twelve digital signal sources. Fishing reel has an estimated audience of 3,794,019 people in Brazil.
Fishing reel has an estimated audience of 3,794,019 people in Brazil. 48.8% are female, 51.2% are male, average age 36.8. Top brand affinities: Motorboat, Boat show, Škoda Auto, Central heating, Arsenal F.C..
Top brand affinities include Motorboat, Boat show, Škoda Auto, with strongest over-indexing on Motorboat (10.12× the country average).
Demographically, the Fishing reel audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Fishing reel fan in Brazil is balanced, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Motorboat.
The key figures that characterise the Fishing reel profile in Brazil.
48.8% are female, 51.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.8 |
| Estimated audience size | 3,794,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Fishing reel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.4% |
| Japan | 9.2% |
| India | 6.9% |
The strongest cross-interests of the Fishing reel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Central heating | Home & Garden | 19.10× | ||
| 02 | Boat show | Travel & Leisure | 18.76× | ||
| 03 | Motorboat | Cars & Mobility | 10.12× | ||
| 04 | Škoda Auto | Cars & Mobility | 9.53× | ||
| 05 | Ford Explorer | Cars & Mobility | 9.04× | ||
| 06 | Valentino Rossi | Sports | 6.15× | ||
| 07 | Conor McGregor | Sports | 5.75× | ||
| 08 | PGA Tour | Sports | 5.16× | ||
| 09 | Pantera | Music & Radio | 4.28× | ||
| 10 | Spy film | Movies & TV | 3.82× | ||
| 11 | Max Verstappen | Sports | 3.36× | ||
| 12 | Arsenal F.C. | Sports | 3.14× | ||
| 13 | Chicago Bulls | Sports | 3.13× | ||
| 14 | Hardware store | Home & Garden | 3.02× | ||
| 15 | Bundesliga | Sports | 2.80× | ||
| 16 | Gusttavo Lima | Music & Radio | 1.97× | ||
| 17 | Mixed martial arts | Sports | 1.93× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.86× | ||
| 19 | Grilling | Food & Beverages | 1.78× | ||
| 20 | WebMotors | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.24× | |
| Convenience Orientation | PREMIUM | 2.17× | |
| DIY Mentality | THRILL | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.39× | |
| Creativity | OPEN | 0.46× | |
| Price Sensitivity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fishing reel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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