A data profile of the people who buy, follow and care about pisos.com in Spain — modelled from more than twelve digital signal sources. pisos.com has an estimated audience of 2,578,973 people in Spain.
pisos.com has an estimated audience of 2,578,973 people in Spain. 66.9% are female, 33.1% are male, average age 42.4. Top brand affinities: Brico Dépôt, Single-family detached home, Real property, IKEA, El País.
Top brand affinities include Brico Dépôt, Single-family detached home, Real property, with strongest over-indexing on Brico Dépôt (4.91× the country average).
Demographically, the pisos.com audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical pisos.com fan in Spain is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the pisos.com profile in Spain.
66.9% are female, 33.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 42.4 |
| Estimated audience size | 2,578,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 23% |
of the worldwide pisos.com audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 94.7% |
| United States | 1.0% |
| Portugal | 0.7% |
The strongest cross-interests of the pisos.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 7.81× | ||
| 02 | Brico Dépôt | Shopping | 4.91× | ||
| 03 | Max Mara | Fashion & Accessoires | 4.63× | ||
| 04 | Residential area | Home & Garden | 4.22× | ||
| 05 | First-time buyer | Shopping | 4.18× | ||
| 06 | Maisons du Monde | Home & Garden | 4.05× | ||
| 07 | Real property | Home & Garden | 3.98× | ||
| 08 | Mortgage loans | Business & Career | 3.43× | ||
| 09 | IKEA | Home & Garden | 2.43× | ||
| 10 | Apartment | Business & Career | 2.37× | ||
| 11 | El País | News | 2.14× | ||
| 12 | Airbnb | Travel & Leisure | 2.00× | ||
| 13 | Discount stores | Shopping | 1.97× | ||
| 14 | Renovation | Home & Garden | 1.96× | ||
| 15 | Real estate | Business & Career | 1.92× | ||
| 16 | Golf | Sports | 1.82× | ||
| 17 | Coches.net | Cars & Mobility | 1.81× | ||
| 18 | Flower | Home & Garden | 1.81× | ||
| 19 | Furniture | Home & Garden | 1.76× | ||
| 20 | Home improvement | Home & Garden | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.62× | |
| Design Affinity | PREMIUM | 1.94× | |
| Career Orientation | POWER | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for pisos.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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