IBEX 35 Audience in Germany
IBEX 35 has an estimated audience of 242,519 people in Germany. 39.9% are female, 60.1% are male, average age 40.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen.
The average IBEX 35 fan in Germany is 40.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Demographically, the IBEX 35 audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Category: Business & Career · Type: Brand
Demographics of IBEX 35 fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 40.0 |
| Estimated audience size | 242,519 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 41,647 | 1.07× |
| Baden-Württemberg | 39,923 | 1.21× |
| Nordrhein-Westfalen | 39,832 | 0.75× |
| Hessen | 23,340 | 1.26× |
| Niedersachsen | 16,802 | 0.71× |
| Berlin | 16,520 | 1.52× |
| Rheinland-Pfalz | 10,349 | 0.85× |
| Brandenburg | 8,903 | 1.18× |
| Schleswig-Holstein | 8,331 | 0.96× |
| Hamburg | 7,874 | 1.44× |
| Sachsen | 7,690 | 0.65× |
| Mecklenburg-Vorpommern | 5,270 | 1.14× |
| Sachsen-Anhalt | 4,110 | 0.65× |
| Thüringen | 3,809 | 0.62× |
| Bremen | 2,970 | 1.43× |
| Saarland | 1,664 | 0.56× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Convenience Orientation | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.36 |
| Early Adopter Mentality | POWER | 1.34 |
| DIY Mentality | THRILL | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 85.3% |
| Germany | 2.0% |
| Brazil | 1.2% |
See IBEX 35 audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for IBEX 35. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.