A data profile of the people who buy, follow and care about Vijay Sethupathi in India — modelled from more than twelve digital signal sources. Vijay Sethupathi has an estimated audience of 3,108,131 people in India.
Vijay Sethupathi has an estimated audience of 3,108,131 people in India. 38.8% are female, 61.2% are male, average age 27.7. Top brand affinities: Indian Premier League, India national cricket team, Chennai, Virat Kohli, Superman.
Top brand affinities include Indian Premier League, India national cricket team, Chennai, with strongest over-indexing on Indian Premier League (1.8× the country average).
Demographically, the Vijay Sethupathi audience skews more male with an average age of 27.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
The typical Vijay Sethupathi fan in India is more male, around 27.7 years old, with strong Spirituality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Vijay Sethupathi profile in India.
38.8% are female, 61.2% are male, average age 27.7.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 27.7 |
| Estimated audience size | 3,108,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 30% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Vijay Sethupathi audience comes from India.
| Country | Share |
|---|---|
| India | 78.2% |
| United States | 4.9% |
| Malaysia | 3.9% |
The strongest cross-interests of the Vijay Sethupathi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tom Cruise | Movies & TV | 3.10× | ||
| 02 | Chennai | Travel & Leisure | 2.42× | ||
| 03 | Party dress | Fashion & Accessoires | 2.11× | ||
| 04 | Earring | Fashion & Accessoires | 2.02× | ||
| 05 | Mutual fund | Business & Career | 1.93× | ||
| 06 | England cricket team | Sports | 1.90× | ||
| 07 | Pakistan | Travel & Leisure | 1.89× | ||
| 08 | Pakistan national cricket team | Sports | 1.88× | ||
| 09 | Indian Premier League | Sports | 1.80× | ||
| 10 | Investment banking | Business & Career | 1.79× | ||
| 11 | Internet & Social Media | 1.75× | |||
| 12 | Superman | Movies & TV | 1.62× | ||
| 13 | Rohit Sharma | Sports | 1.60× | ||
| 14 | Kolkata Knight Riders | Sports | 1.59× | ||
| 15 | Chennai Super Kings | Sports | 1.58× | ||
| 16 | Celebrity | Movies & TV | 1.58× | ||
| 17 | Mobile game | Games | 1.58× | ||
| 18 | Rummy | Games | 1.57× | ||
| 19 | India national cricket team | Sports | 1.52× | ||
| 20 | Virat Kohli | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Urban Lifestyle | OPEN | 1.29× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.74× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Vijay Sethupathi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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