Northern Tool Audience in United States

Northern Tool logo

Northern Tool has an estimated audience of 6,098,201 people in United States. 44.6% are female, 55.4% are male, average age 45.5. Top regions: Texas, Florida, North Carolina. Top brand affinities: Governor of Michigan, Vocal harmony, Elsword, Israel, Hibachi.

The average Northern Tool fan in United States is 45.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Governor of Michigan, Vocal harmony, Elsword, with strongest over-indexing on Governor of Michigan (13.24× the country average). Demographically, the Northern Tool audience skews more male with an average age of 45.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Northern Tool fans

Demographic split for Northern Tool audience in United States
MetricValue
Female44.6%
Male55.4%
Average age45.5
Estimated audience size6,098,201

Audience persona

The typical Northern Tool fan in United States is more male, around 45.5 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Northern Tool in United States
RegionReachAffinity
Texas1,608,5203.07×
Florida615,0471.49×
North Carolina509,8342.78×
Minnesota400,0894.58×
Georgia352,1301.87×
Tennessee272,1222.22×
Virginia257,2321.73×
South Carolina256,8112.8×
Louisiana201,9012.57×
Missouri159,3031.62×
Illinois154,8510.76×
Wisconsin146,2951.59×
Indiana132,0321.19×
Oklahoma123,9701.83×
Alabama118,5931.39×
Iowa99,3781.98×
Ohio79,2220.42×
Kansas77,8231.62×
New York64,6520.19×
California61,2450.09×
Pennsylvania61,1860.3×
Mississippi54,3351.08×
Arkansas54,0381.08×
Michigan50,0400.31×
Kentucky47,8980.63×
Nebraska39,8751.3×
South Dakota27,2681.93×
North Dakota26,3842.11×
Colorado24,9690.26×
New Jersey22,1280.14×
Washington21,9910.18×
Massachusetts21,4130.18×
Arizona19,7560.16×
Maryland18,2540.17×
Connecticut15,1100.25×
West Virginia14,1710.5×
New Mexico13,1430.43×
Oregon12,6980.18×
Maine10,5740.48×
Utah10,1910.19×
Idaho10,0810.33×
Montana9,8420.58×
New Hampshire9,4360.39×
Nevada7,5190.13×
Vermont5,7620.54×
Wyoming5,7320.63×
Rhode Island3,4580.18×
Delaware2,8280.17×
Washington, District of Columbia2,6750.15×
Alaska2,4070.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern Tool audience
BrandAffinityCategory
Governor of Michigan13.24×Politics & Society
Vocal harmony7.18×Music & Radio
Elsword24.14×Games
Israel3.06×Travel & Leisure
Hibachi9.06×Food & Beverages
Hipster10.96×Politics & Society
Cherish (group)12.07×Music & Radio
Wok7.15×Food & Beverages
Goop5.83×Internet & Social Media
Grinch4.32×Movies & TV
Fairy godmother7.51×Literature
Google Home5.64×Technology & Electronics
El Paso County, Colorado10.97×Travel & Leisure
headspace7.12×Health
Grace Slick6.56×Music & Radio
La Jolla6.87×Travel & Leisure
Historic site3.08×Arts & Culture
Pillow1.54×Home & Garden
Mathcore5.56×Music & Radio
Kikar HaShabbat10.75×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern Tool audience
TraitClusterScore
DIY MentalityTHRILL1.51
Convenience OrientationPREMIUM1.29
Quality AwarenessPREMIUM1.25
Price SensitivityPREMIUM1.22
Need for SecurityCONSERVATISM1.19
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Northern Tool
CountryShare
United States98.3%
China0.7%
Mexico0.3%

See Northern Tool audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Northern Tool have in United States?

Northern Tool has an estimated audience of 6,098,201 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Northern Tool fans?

44.6% of Northern Tool fans are female, 55.4% are male, with an average age of 45.5 years.

Which brands do Northern Tool fans like most?

Northern Tool fans show strongest brand affinity for Governor of Michigan (13.24×), Vocal harmony (7.18×), and Elsword (24.14×) over the country average.

Where do Northern Tool fans live in United States?

Northern Tool fans in United States are most concentrated in Texas (reach 1,608,520), Florida (reach 615,047), and North Carolina (reach 509,834). These three regions account for the largest share of the active audience.

What other brands do Northern Tool fans also like?

Beyond Northern Tool itself, the audience over-indexes on Vocal harmony (7.18×), Elsword (24.14×), Israel (3.06×), and Hibachi (9.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.