Rascasse Audience Intelligence

Tractor Supply Target Market in United States

A data profile of the people who buy, follow and care about Tractor Supply in United States — modelled from more than twelve digital signal sources. Tractor Supply has an estimated audience of 56,153,989 people in United States.

#2among Hardware store in United States#39among Brand in United States#25in Shopping

Tractor Supply has an estimated audience of 56,153,989 people in United States. Top regions: Texas, Florida, North Carolina.

The audience is concentrated in Texas, Florida, North Carolina.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tractor Supply profile in United States.

Audience size
56.2M
in United States
Country rank
#339
Brand in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tractor Supply

Fig. 02

Gender split

Demographic split for Tractor Supply audience in United States
MetricValue
Estimated audience size56,153,989
Fig. 04

Worldwide distribution

99.6%

of the worldwide Tractor Supply audience comes from United States.

Worldwide audience distribution share by country for Tractor Supply
CountryShare
United States99.6%
Canada0.2%
India0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tractor Supply audience in United States is strongest.

Fig. 05

Top regions by affinity

Tractor Supply customers by region in United States
#RegionReachAffinity×
01West Virginia~600K2.56×
02Mississippi~1M2.19×
03Vermont~200K2.12×
04Maine~400K2.05×
05Tennessee~2M1.84×
06Kentucky~1M1.75×
07Arkansas~800K1.75×
08Alabama~1.5M1.70×
09Louisiana~1M1.68×
10South Carolina~1.5M1.64×
11New Hampshire~300K1.54×
12Oklahoma~900K1.49×
13North Carolina~2.5M1.47×
14New Mexico~400K1.38×
15Pennsylvania~2.5M1.31×
16Georgia~2M1.15×
17Michigan~1.5M1.12×
18Kansas~500K1.11×
19Indiana~1M1.09×
20Nebraska~300K1.07×
21Ohio~2M1.06×
22Virginia~1.5M1.05×
23Texas~5M1.01×
24North Dakota~100K1.00×
25Wyoming~80K0.97×
26Missouri~800K0.94×
27Delaware~100K0.93×
28Connecticut~500K0.91×
29Rhode Island~100K0.74×
30Maryland~700K0.72×
31Florida~2.5M0.70×
32Wisconsin~600K0.70×
33Arizona~700K0.64×
34Iowa~300K0.61×
35New York~2M0.60×
36Idaho~200K0.60×
37Massachusetts~600K0.58×
38Utah~300K0.54×
39Montana~80K0.53×
40New Jersey~700K0.52×
41South Dakota~70K0.52×
42Washington~500K0.49×
43Colorado~400K0.47×
44Minnesota~300K0.43×
45California~2M0.34×
46Oregon~200K0.32×
47Illinois~600K0.31×
48Nevada~200K0.31×
49Washington, District of Columbia~40K0.26×
50Hawaii~30K0.14×
Fig. 06

Affinity by region

Affinity by region — Tractor Supply, United States
0.14×1.00×2.56×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tractor Supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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