PriceRite Audience in United States

PriceRite has an estimated audience of 612,411 people in United States. 66.3% are female, 33.7% are male, average age 38.6. Top regions: Massachusetts, New York, Connecticut. Top brand affinities: Acme Markets, Google Maps, Capital One, Wegmans, Stop & Shop.

The average PriceRite fan in United States is 38.6 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Connecticut. Top brand affinities include Acme Markets, Google Maps, Capital One, with strongest over-indexing on Acme Markets (57.73× the country average). Demographically, the PriceRite audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of PriceRite fans

Demographic split for PriceRite audience in United States
MetricValue
Female66.3%
Male33.7%
Average age38.6
Estimated audience size612,411

Audience persona

The typical PriceRite fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Acme Markets.

Top regions in United States

Top regions ranked by reach for PriceRite in United States
RegionReachAffinity
Massachusetts98,9888.2×
New York86,9622.54×
Connecticut66,85010.88×
Pennsylvania46,8912.27×
Rhode Island42,38821.74×
New Jersey11,9490.77×
New Hampshire4,1821.73×
Maryland1,9690.19×
Florida1,9430.05×
Montana1,6530.97×
Missouri1,1300.11×
Virginia8760.06×
California8310.01×
Texas7250.01×
New Mexico6050.2×
Ohio5180.03×
Illinois4950.02×
Georgia4820.03×
North Carolina4750.03×
Michigan4130.03×
Washington, District of Columbia3110.17×
South Carolina3080.03×
Tennessee2300.02×
Delaware2230.13×
Nebraska2200.07×
Indiana2190.02×
Colorado2100.02×
Kansas2040.04×
Kentucky1700.02×
Wisconsin1630.02×
Washington1550.01×
Maine1500.07×
Utah1420.03×
Louisiana1340.02×
Vermont1320.12×
Iowa1160.02×
Arizona1110.01×
Minnesota970.01×
Alabama880.01×
West Virginia840.03×
Nevada800.01×
Arkansas730.01×
Oregon730.01×
Oklahoma680.01×
Hawaii670.03×
Mississippi580.01×
Alaska480.04×
Idaho440.01×
North Dakota440.03×
South Dakota410.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PriceRite audience
BrandAffinityCategory
Acme Markets57.73×Shopping
Google Maps12.49×Internet & Social Media
Capital One11.47×Business & Career
Wegmans17.57×Shopping
Stop & Shop24.68×Shopping
Indeed.com8.87×Business & Career
BJ's Wholesale Club16.03×Shopping
Circle K11.82×Shopping
Enterprise Rent-A-Car10.21×Cars & Mobility
Albertsons14.54×Shopping
CarGurus9.05×Cars & Mobility
DeviantArt10.91×Internet & Social Media
Melrose Place59.85×Movies & TV
Publix7.53×Shopping
Twin Peaks11.93×Movies & TV
Dollar General5.25×Shopping
Khan Academy10.7×Business & Career
Vistaprint16.52×Business & Career
Katie Holmes17.2×Movies & TV
Pretzel17.58×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PriceRite audience
TraitClusterScore
IndulgenceJOY1.48
Community OrientationOPEN1.47
Family OrientationCONSERVATISM1.45
ExtroversionTHRILL1.18
DIY MentalityTHRILL1.17
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for PriceRite
CountryShare
United States97.9%
United Kingdom0.9%
Brazil0.3%

See PriceRite audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does PriceRite have in United States?

PriceRite has an estimated audience of 612,411 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of PriceRite fans?

66.3% of PriceRite fans are female, 33.7% are male, with an average age of 38.6 years.

Which brands do PriceRite fans like most?

PriceRite fans show strongest brand affinity for Acme Markets (57.73×), Google Maps (12.49×), and Capital One (11.47×) over the country average.

Where do PriceRite fans live in United States?

PriceRite fans in United States are most concentrated in Massachusetts (reach 98,988), New York (reach 86,962), and Connecticut (reach 66,850). These three regions account for the largest share of the active audience.

What other brands do PriceRite fans also like?

Beyond PriceRite itself, the audience over-indexes on Google Maps (12.49×), Capital One (11.47×), Wegmans (17.57×), and Stop & Shop (24.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PriceRite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.