Rascasse Audience Intelligence

PriceRite Target Market in United States

A data profile of the people who buy, follow and care about PriceRite in United States — modelled from more than twelve digital signal sources. PriceRite has an estimated audience of 598,344 people in United States.

#59among Supermarket in United States#3401among Brand in United States#469in Shopping

The average PriceRite fan in United States is 38.6 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New York, Connecticut.

Top brand affinities include Acme Markets, Stop & Shop, Wegmans, with strongest over-indexing on Acme Markets (65.41× the country average).

Demographically, the PriceRite audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PriceRite fan in United States is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Acme Markets.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PriceRite profile in United States.

Audience size
598K
in United States
Gender
66.3%♀
33.7% male
Age
38.6
average years
Country rank
#32864
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PriceRite

66.3% are female, 33.7% are male, average age 38.6.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for PriceRite audience in United States
MetricValue
Female66.3%
Male33.7%
Average age38.6
Estimated audience size598,344
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the PriceRite audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4918%
50+22%
Fig. 04

Worldwide distribution

97.9%

of the worldwide PriceRite audience comes from United States.

Worldwide audience distribution share by country for PriceRite
CountryShare
United States97.9%
United Kingdom0.9%
Brazil0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PriceRite audience in United States is strongest.

Fig. 05

Top regions by affinity

PriceRite customers by region in United States
#RegionReachAffinity×
01Rhode Island~40K21.94×
02Connecticut~70K11.15×
03Massachusetts~90K7.77×
04New York~80K2.39×
05Pennsylvania~40K2.13×
06New Hampshire~4K1.81×
07Montana~2K1.09×
08Alaska~1K0.83×
09South Dakota~1K0.81×
10North Dakota~1K0.81×
11Wyoming<1K0.81×
12Mississippi~4K0.80×
13Idaho~2K0.80×
14Hawaii~2K0.76×
15Oklahoma~5K0.75×
16Arkansas~4K0.74×
17New Jersey~10K0.71×
18West Virginia~2K0.69×
19Alabama~6K0.67×
20Oregon~5K0.67×
21Iowa~3K0.66×
22Nevada~4K0.64×
23Minnesota~5K0.62×
24Utah~3K0.61×
25Louisiana~5K0.58×
26Arizona~7K0.57×
27Kentucky~4K0.54×
28Maine~1K0.53×
29Wisconsin~5K0.52×
30Nebraska~2K0.52×
31Delaware<1K0.48×
32Tennessee~6K0.46×
33Washington~6K0.46×
34Kansas~2K0.46×
35Indiana~5K0.43×
36South Carolina~4K0.41×
37Washington, District of Columbia<1K0.39×
38Colorado~4K0.38×
39New Mexico~1K0.37×
40Michigan~5K0.31×
41Ohio~5K0.26×
42North Carolina~5K0.26×
43Georgia~5K0.25×
44Illinois~5K0.24×
45Missouri~2K0.24×
46Maryland~2K0.23×
47Texas~10K0.20×
48Virginia~3K0.19×
49California~10K0.16×
50Florida~5K0.12×
Fig. 06

Affinity by region

Affinity by region — PriceRite, United States
0.12×1.00×21.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PriceRite audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PriceRite audience
#·InterestCategoryAffinity×
01Acme MarketsShopping65.41×
02Melrose PlaceMovies & TV56.94×
03Harvey'sFood & Beverages40.68×
04Stop & ShopShopping34.61×
05Key FoodShopping17.26×
06WegmansShopping17.20×
07Weis MarketsShopping14.36×
08Katie HolmesMovies & TV13.66×
09Food 4 LessShopping12.83×
10BJ's Wholesale ClubShopping11.84×
11AlbertsonsShopping11.71×
12The Fresh MarketShopping9.05×
13PublixShopping7.45×
14Harris TeeterShopping6.92×
15Family DollarFashion & Accessoires6.30×
16Sprouts Farmers MarketShopping5.87×
17KrogerFood & Beverages4.85×
18Dollar GeneralShopping4.81×
19AldiShopping4.64×
20Dollar TreeShopping3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PriceRite audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PriceRite audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.62×
IndulgenceJOY1.57×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PriceRite audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
ExtroversionTHRILL0.91×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PriceRite's target market in United States?

PriceRite's target market in United States covers an estimated 598,344 people, concentrated in Massachusetts and New York.

02

What is the gender split and age of PriceRite customers?

66.3% of the PriceRite audience are female, 33.7% are male, with an average age of 38.6 years.

03

Which brands do PriceRite fans like most?

PriceRite fans show strongest brand affinity for Acme Markets (65.41×), Stop & Shop (34.61×), and Wegmans (17.2×) over the country average.

04

Where do PriceRite fans live in United States?

PriceRite fans in United States are most concentrated in Massachusetts (reach ~90K), New York (reach ~80K), and Connecticut (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do PriceRite fans also like?

Beyond PriceRite itself, the audience over-indexes on Stop & Shop (34.61×), Wegmans (17.2×), BJ's Wholesale Club (11.84×), and Publix (7.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See PriceRite audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PriceRite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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