Rascasse Audience Intelligence

La Unión, El Salvador Audience in United States

A data profile of the people who buy, follow and care about La Unión, El Salvador in United States — modelled from more than twelve digital signal sources. La Unión, El Salvador has an estimated audience of 391,385 people in United States.

#4684among POI in United States#3453in Travel & Leisure

The average La Unión, El Salvador fan in United States is 41.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Atlético Madrid, A.S. Roma, Mortgage loans, with strongest over-indexing on Atlético Madrid (27.42× the country average).

Demographically, the La Unión, El Salvador audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Unión, El Salvador fan in United States is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Atlético Madrid.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Unión, El Salvador profile in United States.

Audience size
391K
in United States
Gender
41.9%♀
58.1% male
Age
41.3
average years
Country rank
#42072
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of La Unión, El Salvador fans

41.9% are female, 58.1% are male, average age 41.3.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for La Unión, El Salvador audience in United States
MetricValue
Female41.9%
Male58.1%
Average age41.3
Estimated audience size391,385
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the La Unión, El Salvador audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3925%
40-4928%
50+18%
Fig. 04

Worldwide distribution

45.9%

of the worldwide La Unión, El Salvador audience comes from United States.

Worldwide audience distribution share by country for La Unión, El Salvador
CountryShare
United States45.9%
Mexico28.7%
Colombia8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Unión, El Salvador audience in United States is strongest.

Fig. 05

Top regions by affinity

La Unión, El Salvador fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K5.37×
02Washington, District of Columbia~4K3.29×
03Virginia~30K3.20×
04Texas~80K2.37×
05New York~40K1.84×
06Massachusetts~10K1.27×
07North Carolina~10K1.19×
08California~50K1.15×
09Vermont<1K1.12×
10Georgia~10K1.11×
11Alaska<1K1.11×
12South Dakota<1K1.06×
13North Dakota<1K1.06×
14Rhode Island~1K1.04×
15New Jersey~10K1.01×
16Montana~1K1.01×
17Delaware~1K1.00×
18West Virginia~2K0.98×
19Maine~1K0.98×
20Hawaii~2K0.95×
21New Hampshire~1K0.95×
22Nebraska~2K0.94×
23Idaho~2K0.94×
24Arkansas~3K0.93×
25New Mexico~2K0.93×
26Nevada~3K0.92×
27Mississippi~3K0.92×
28Kansas~3K0.90×
29Iowa~3K0.89×
30Louisiana~4K0.87×
31Oklahoma~4K0.87×
32Connecticut~3K0.87×
33Utah~3K0.87×
34Alabama~5K0.86×
35Kentucky~4K0.86×
36Wisconsin~5K0.85×
37Oregon~4K0.84×
38Missouri~5K0.83×
39South Carolina~5K0.83×
40Florida~20K0.82×
41Minnesota~5K0.81×
42Michigan~8K0.80×
43Tennessee~6K0.80×
44Indiana~6K0.80×
45Colorado~5K0.79×
46Arizona~6K0.78×
47Washington~6K0.75×
48Ohio~9K0.74×
49Pennsylvania~9K0.69×
50Illinois~9K0.68×
Fig. 06

Affinity by region

Affinity by region — La Unión, El Salvador, United States
0.68×1.00×5.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Unión, El Salvador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Unión, El Salvador audience
#·InterestCategoryAffinity×
01FC Schalke 04Sports31.76×
02Atlético MadridSports27.42×
03A.S. RomaSports27.42×
04Edmonton OilersSports21.48×
05Colorado RockiesSports13.50×
06HandballSports11.14×
07ShakiraMusic & Radio8.03×
084K resolutionTechnology & Electronics7.45×
09Soap operaMovies & TV7.25×
10La LigaSports6.84×
11Real Madrid C.F.Sports5.48×
12Solar energyHome & Garden4.92×
13First class travelTravel & Leisure4.90×
14Mortgage loansBusiness & Career4.61×
15Classical musicMusic & Radio4.18×
16Vehicle insuranceCars & Mobility4.09×
17Shopping mallsShopping3.35×
18T-MobileTechnology & Electronics3.24×
19FurnitureHome & Garden2.50×
20SoccerSports2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Unión, El Salvador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Unión, El Salvador audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.73×
Convenience OrientationPREMIUM2.65×
SpiritualityBALANCE2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Unión, El Salvador audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.23×
MindfulnessBALANCE0.32×
Design AffinityPREMIUM0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La Unión, El Salvador have in United States?

La Unión, El Salvador has an estimated audience of 391,385 people in United States, concentrated in Texas and California.

02

What is the gender split and age of La Unión, El Salvador fans?

41.9% of La Unión, El Salvador fans are female, 58.1% are male, with an average age of 41.3 years.

03

Which brands do La Unión, El Salvador fans like most?

La Unión, El Salvador fans show strongest brand affinity for Atlético Madrid (27.42×), A.S. Roma (27.42×), and Mortgage loans (4.61×) over the country average.

04

Where do La Unión, El Salvador fans live in United States?

La Unión, El Salvador fans in United States are most concentrated in Texas (reach ~80K), California (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do La Unión, El Salvador fans also like?

Beyond La Unión, El Salvador itself, the audience over-indexes on A.S. Roma (27.42×), Mortgage loans (4.61×), Real Madrid C.F. (5.48×), and Edmonton Oilers (21.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for La Unión, El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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