La Unión, El Salvador Audience in United States

La Unión, El Salvador logo

La Unión, El Salvador has an estimated audience of 391,385 people in United States. 41.9% are female, 58.1% are male, average age 41.3. Top regions: Texas, California, New York. Top brand affinities: Minnesota, Panama, Lebanese cuisine, Ixtapaluca, Public speaking.

The average La Unión, El Salvador fan in United States is 41.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Minnesota, Panama, Lebanese cuisine, with strongest over-indexing on Minnesota (10.11× the country average). Demographically, the La Unión, El Salvador audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of La Unión, El Salvador fans

Demographic split for La Unión, El Salvador audience in United States
MetricValue
Female41.9%
Male58.1%
Average age41.3
Estimated audience size391,385

Audience persona

The typical La Unión, El Salvador fan in United States is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for La Unión, El Salvador in United States
RegionReachAffinity
Texas83,2692.47×
California55,3231.29×
New York43,8182×
Maryland37,9195.63×
Virginia32,6263.42×
Florida20,2380.76×
Georgia14,5671.21×
North Carolina13,7481.17×
Massachusetts10,5361.37×
New Jersey10,2311.03×
Washington, District of Columbia5,4894.67×
Illinois5,2650.4×
Pennsylvania3,8410.29×
Tennessee3,3580.43×
Colorado3,2710.53×
Indiana3,2480.45×
Nevada3,1040.82×
Washington2,7490.35×
Louisiana2,7420.54×
Ohio2,5930.22×
Arkansas2,4790.77×
South Carolina2,4140.41×
Arizona2,2750.28×
Minnesota2,1110.38×
Connecticut2,0510.52×
Oregon2,0110.45×
Kentucky1,8840.38×
Kansas1,7920.58×
Oklahoma1,7860.41×
Mississippi1,7620.55×
Michigan1,6520.16×
Missouri1,5190.24×
Alabama1,4590.27×
West Virginia1,4550.8×
Alaska1,4521.73×
Nebraska1,3690.7×
Idaho1,3430.68×
Utah1,3330.38×
Hawaii1,2830.76×
Iowa1,2760.4×
Montana1,2661.17×
Rhode Island1,2541.01×
South Dakota1,2491.38×
Wisconsin1,2330.21×
North Dakota1,2161.51×
New Hampshire1,1990.78×
New Mexico1,1680.59×
Maine1,1570.83×
Vermont1,1381.66×
Delaware1,0370.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La Unión, El Salvador audience
BrandAffinityCategory
Minnesota10.11×Travel & Leisure
Panama3.53×Travel & Leisure
Lebanese cuisine4.28×Food & Beverages
Ixtapaluca9.42×Travel & Leisure
Public speaking1.83×Politics & Society
Penn & Teller3.66×Movies & TV
Isabela (province)5.97×
CAC 402.2×Business & Career
Sears1.57×Shopping
JTV (Indonesia)1.57×
The Boomtown Rats16.62×Music & Radio
REO Speedwagon1.99×Music & Radio
Asajj Ventress3.34×Movies & TV
Leverage (TV series)1.57×Movies & TV
Mad About You3.01×Movies & TV
Parma2.86×Travel & Leisure
Warning sign2.27×Cars & Mobility
Toros de Tijuana4.62×Sports
Italian Market, Philadelphia2.3×
Ipsos3.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La Unión, El Salvador audience
TraitClusterScore
Need for SecurityCONSERVATISM1.26
SpiritualityBALANCE0.9
TravellingTHRILL0.76
TraditionCONSERVATISM0.73
Price SensitivityPREMIUM0.72
Quality AwarenessPREMIUM0.69

Worldwide distribution

Worldwide audience distribution share by country for La Unión, El Salvador
CountryShare
United States45.9%
Mexico28.7%
Colombia8.1%

See La Unión, El Salvador audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does La Unión, El Salvador have in United States?

La Unión, El Salvador has an estimated audience of 391,385 people in United States, concentrated in Texas and California.

What is the gender split and age of La Unión, El Salvador fans?

41.9% of La Unión, El Salvador fans are female, 58.1% are male, with an average age of 41.3 years.

Which brands do La Unión, El Salvador fans like most?

La Unión, El Salvador fans show strongest brand affinity for Minnesota (10.11×), Panama (3.53×), and Lebanese cuisine (4.28×) over the country average.

Where do La Unión, El Salvador fans live in United States?

La Unión, El Salvador fans in United States are most concentrated in Texas (reach 83,269), California (reach 55,323), and New York (reach 43,818). These three regions account for the largest share of the active audience.

What other brands do La Unión, El Salvador fans also like?

Beyond La Unión, El Salvador itself, the audience over-indexes on Panama (3.53×), Lebanese cuisine (4.28×), Ixtapaluca (9.42×), and Public speaking (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La Unión, El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.