La Unión, El Salvador Audience in United States

La Unión, El Salvador has an estimated audience of 391,385 people in United States. 41.9% are female, 58.1% are male, average age 41.3. Top regions: Texas, California, New York. Top brand affinities: Atlético Madrid, Real Madrid C.F., A.S. Roma, La Liga, Edmonton Oilers.

The average La Unión, El Salvador fan in United States is 41.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Atlético Madrid, Real Madrid C.F., A.S. Roma, with strongest over-indexing on Atlético Madrid (16.62× the country average). Demographically, the La Unión, El Salvador audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of La Unión, El Salvador fans

Demographic split for La Unión, El Salvador audience in United States
MetricValue
Female41.9%
Male58.1%
Average age41.3
Estimated audience size391,385

Audience persona

The typical La Unión, El Salvador fan in United States is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Atlético Madrid.

Top regions in United States

Top regions ranked by reach for La Unión, El Salvador in United States
RegionReachAffinity
Texas83,2692.47×
California55,3231.29×
New York43,8182×
Maryland37,9195.63×
Virginia32,6263.42×
Florida20,2380.76×
Georgia14,5671.21×
North Carolina13,7481.17×
Massachusetts10,5361.37×
New Jersey10,2311.03×
Washington, District of Columbia5,4894.67×
Illinois5,2650.4×
Pennsylvania3,8410.29×
Tennessee3,3580.43×
Colorado3,2710.53×
Indiana3,2480.45×
Nevada3,1040.82×
Washington2,7490.35×
Louisiana2,7420.54×
Ohio2,5930.22×
Arkansas2,4790.77×
South Carolina2,4140.41×
Arizona2,2750.28×
Minnesota2,1110.38×
Connecticut2,0510.52×
Oregon2,0110.45×
Kentucky1,8840.38×
Kansas1,7920.58×
Oklahoma1,7860.41×
Mississippi1,7620.55×
Michigan1,6520.16×
Missouri1,5190.24×
Alabama1,4590.27×
West Virginia1,4550.8×
Alaska1,4521.73×
Nebraska1,3690.7×
Idaho1,3430.68×
Utah1,3330.38×
Hawaii1,2830.76×
Iowa1,2760.4×
Montana1,2661.17×
Rhode Island1,2541.01×
South Dakota1,2491.38×
Wisconsin1,2330.21×
North Dakota1,2161.51×
New Hampshire1,1990.78×
New Mexico1,1680.59×
Maine1,1570.83×
Vermont1,1381.66×
Delaware1,0370.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La Unión, El Salvador audience
BrandAffinityCategory
Atlético Madrid16.62×Sports
Real Madrid C.F.4.37×Sports
A.S. Roma15.51×Sports
La Liga5.97×Sports
Edmonton Oilers10.11×Sports
FC Schalke 0414.6×Sports
FIFA World Cup1.79×Sports
Classical music1.71×Music & Radio
FC Barcelona2.48×Sports
Colorado Rockies6.04×Sports
Cristiano Ronaldo3.89×Sports
Milwaukee Brewers3.01×Sports
Handball5.03×Sports
Used car1.67×Cars & Mobility
Shakira3.53×Music & Radio
San Diego Padres3.45×Sports
Toyota1.59×Cars & Mobility
Volleyball1.61×Sports
4K resolution2.9×Technology & Electronics
Public transport1.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La Unión, El Salvador audience
TraitClusterScore
Need for SecurityCONSERVATISM1.26
SpiritualityBALANCE0.9
TravellingTHRILL0.76
TraditionCONSERVATISM0.73
Price SensitivityPREMIUM0.72
Quality AwarenessPREMIUM0.69

Worldwide distribution

Worldwide audience distribution share by country for La Unión, El Salvador
CountryShare
United States45.9%
Mexico28.7%
Colombia8.1%

See La Unión, El Salvador audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does La Unión, El Salvador have in United States?

La Unión, El Salvador has an estimated audience of 391,385 people in United States, concentrated in Texas and California.

What is the gender split and age of La Unión, El Salvador fans?

41.9% of La Unión, El Salvador fans are female, 58.1% are male, with an average age of 41.3 years.

Which brands do La Unión, El Salvador fans like most?

La Unión, El Salvador fans show strongest brand affinity for Atlético Madrid (16.62×), Real Madrid C.F. (4.37×), and A.S. Roma (15.51×) over the country average.

Where do La Unión, El Salvador fans live in United States?

La Unión, El Salvador fans in United States are most concentrated in Texas (reach 83,269), California (reach 55,323), and New York (reach 43,818). These three regions account for the largest share of the active audience.

What other brands do La Unión, El Salvador fans also like?

Beyond La Unión, El Salvador itself, the audience over-indexes on Real Madrid C.F. (4.37×), A.S. Roma (15.51×), La Liga (5.97×), and Edmonton Oilers (10.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for La Unión, El Salvador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.