French language Audience in United States
French language has an estimated audience of 4,294,068 people in United States. 58.4% are female, 41.6% are male, average age 37.0. Top brand affinities: Lebanon, MSN, Language school, North Korea, Staples (Canada).
Top brand affinities include Lebanon, MSN, Language school, with strongest over-indexing on Lebanon (15.24× the country average). Demographically, the French language audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of French language fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 37.0 |
| Estimated audience size | 4,294,068 |
Audience persona
The typical French language fan in United States is more female, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Lebanon.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lebanon | 15.24× | Travel & Leisure |
| MSN | 4.26× | News |
| Language school | 17.5× | Kids & Family |
| North Korea | 9.78× | Travel & Leisure |
| Staples (Canada) | 3.88× | Business & Career |
| Catherine O'Hara | 3.98× | Movies & TV |
| Google Flights | 3.23× | Travel & Leisure |
| Great Clips | 3.36× | Beauty & Wellness |
| Belgium | 10.59× | Travel & Leisure |
| Google News | 2.96× | News |
| Planet Fitness | 1.96× | Sports |
| Hobby Lobby | 1.9× | Home & Garden |
| Czech Republic | 7.4× | Travel & Leisure |
| Happiness | 1.52× | Health |
| Aldi | 1.71× | Shopping |
| Luxembourg | 13.26× | Travel & Leisure |
| Livemusic | 2.28× | Music & Radio |
| Diaper bag | 2.85× | Kids & Family |
| Best Buy | 1.68× | Shopping |
| Sam Elliott | 4.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.2 |
| Travelling | THRILL | 1.66 |
| Luxury Orientation | PREMIUM | 1.48 |
| Quality Awareness | PREMIUM | 1.46 |
| Risk Appetite | THRILL | 1.45 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.3% |
| United States | 6.9% |
| Belgium | 6.1% |
See French language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for French language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.