French language Audience in United States

French language logo

French language has an estimated audience of 4,294,068 people in United States. 58.4% are female, 41.6% are male, average age 37.0. Top brand affinities: Nuts (film), Jeep Wagoneer, La Opinión, Laneige, Israel.

Top brand affinities include Nuts (film), Jeep Wagoneer, La Opinión, with strongest over-indexing on Nuts (film) (30.63× the country average). Demographically, the French language audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Travelling.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of French language fans

Demographic split for French language audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.0
Estimated audience size4,294,068

Audience persona

The typical French language fan in United States is more female, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Nuts (film).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for French language audience
BrandAffinityCategory
Nuts (film)30.63×Movies & TV
Jeep Wagoneer15.24×Cars & Mobility
La Opinión13.54×News
Laneige9.3×Beauty & Wellness
Israel2.97×Travel & Leisure
Urban Outfitters2.45×Shopping
Nationality2.67×Politics & Society
Product design2.3×Business & Career
Kendra Scott2.45×Fashion & Accessoires
TeachHUB3.29×Business & Career
Bully (2011 film)5.44×Movies & TV
Bank account1.73×Business & Career
Jesse Plemons2.06×Movies & TV
Urban horticulture2.15×Home & Garden
Nebraska Cornhuskers football2.06×Sports
UK garageMusic & Radio
Emigrate (band)Music & Radio
Cam Ward2.08×Sports
Corona (band)3.01×Music & Radio
Albany County, New York5.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by French language audience
TraitClusterScore
PatriotismCONSERVATISM2.2
TravellingTHRILL1.66
Luxury OrientationPREMIUM1.48
Quality AwarenessPREMIUM1.46
Risk AppetiteTHRILL1.45
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for French language
CountryShare
France14.3%
United States6.9%
Belgium6.1%

See French language audiences in other countries

More Language audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for French language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.