Rod Laver Arena Audience in United States
Rod Laver Arena has an estimated audience of 7,363,370 people in United States. 56.0% are female, 44.0% are male, average age 40.7. Top regions: California, New York, Florida. Top brand affinities: Salman Khan, Redemption (theology), Jumia, JcrOffroad, Pavia.
The average Rod Laver Arena fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Salman Khan, Redemption (theology), Jumia, with strongest over-indexing on Salman Khan (1.74× the country average). Demographically, the Rod Laver Arena audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI
Demographics of Rod Laver Arena fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 40.7 |
| Estimated audience size | 7,363,370 |
Audience persona
The typical Rod Laver Arena fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Salman Khan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,153,434 | 1.42× |
| New York | 545,562 | 1.33× |
| Florida | 523,709 | 1.05× |
| Texas | 506,631 | 0.8× |
| Illinois | 252,850 | 1.03× |
| New Jersey | 199,719 | 1.07× |
| Pennsylvania | 195,416 | 0.79× |
| Georgia | 182,766 | 0.81× |
| North Carolina | 181,770 | 0.82× |
| Arizona | 170,265 | 1.13× |
| Virginia | 165,040 | 0.92× |
| Massachusetts | 158,516 | 1.09× |
| Washington | 152,619 | 1.03× |
| Michigan | 141,951 | 0.74× |
| Ohio | 131,435 | 0.58× |
| Colorado | 106,746 | 0.92× |
| Maryland | 104,600 | 0.83× |
| Tennessee | 102,425 | 0.69× |
| Minnesota | 86,661 | 0.82× |
| Oregon | 82,411 | 0.98× |
| Indiana | 80,336 | 0.6× |
| Missouri | 71,319 | 0.6× |
| Wisconsin | 69,984 | 0.63× |
| Connecticut | 67,715 | 0.92× |
| Alabama | 66,832 | 0.65× |
| Nevada | 64,927 | 0.91× |
| Kentucky | 63,041 | 0.68× |
| Utah | 62,577 | 0.95× |
| Louisiana | 60,872 | 0.64× |
| South Carolina | 60,465 | 0.55× |
| Washington, District of Columbia | 58,899 | 2.66× |
| Hawaii | 54,971 | 1.74× |
| Oklahoma | 48,804 | 0.6× |
| Kansas | 40,157 | 0.69× |
| Mississippi | 38,620 | 0.64× |
| Iowa | 36,852 | 0.61× |
| Arkansas | 35,869 | 0.59× |
| Idaho | 32,118 | 0.87× |
| West Virginia | 31,882 | 0.93× |
| Nebraska | 29,232 | 0.79× |
| Montana | 27,735 | 1.36× |
| Rhode Island | 27,673 | 1.18× |
| New Mexico | 26,753 | 0.72× |
| Maine | 26,504 | 1× |
| New Hampshire | 26,270 | 0.91× |
| North Dakota | 26,170 | 1.73× |
| South Dakota | 26,132 | 1.54× |
| Wyoming | 25,791 | 2.36× |
| Vermont | 23,816 | 1.84× |
| Delaware | 23,749 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salman Khan | 1.74× | Movies & TV |
| Redemption (theology) | 1.59× | Politics & Society |
| Jumia | 1.83× | Fashion & Accessoires |
| JcrOffroad | 1.61× | Shopping |
| Pavia | 2.54× | Travel & Leisure |
| Adventureland (Iowa) | 1.52× | |
| Boyne Island, Queensland | 4.76× | Travel & Leisure |
| The Bugaboos | 1.56× | Travel & Leisure |
| Southwind Drum and Bugle Corps | 1.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.02 |
| Mindfulness | BALANCE | 0.99 |
| Pet Ownership | JOY | 0.99 |
| Career Orientation | POWER | 0.99 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| France | 19.4% |
| Germany | 14.9% |
See Rod Laver Arena audiences in other countries
More Sports audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Rod Laver Arena have in United States?
Rod Laver Arena has an estimated audience of 7,363,370 people in United States, concentrated in California and New York.
What is the gender split and age of Rod Laver Arena fans?
56.0% of Rod Laver Arena fans are female, 44.0% are male, with an average age of 40.7 years.
Which brands do Rod Laver Arena fans like most?
Rod Laver Arena fans show strongest brand affinity for Salman Khan (1.74×), Redemption (theology) (1.59×), and Jumia (1.83×) over the country average.
Where do Rod Laver Arena fans live in United States?
Rod Laver Arena fans in United States are most concentrated in California (reach 1,153,434), New York (reach 545,562), and Florida (reach 523,709). These three regions account for the largest share of the active audience.
What other brands do Rod Laver Arena fans also like?
Beyond Rod Laver Arena itself, the audience over-indexes on Redemption (theology) (1.59×), Jumia (1.83×), JcrOffroad (1.61×), and Pavia (2.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rod Laver Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.