Rod Laver Arena Audience in United States

Rod Laver Arena has an estimated audience of 7,363,370 people in United States. 56.0% are female, 44.0% are male, average age 40.7. Top regions: California, New York, Florida. Top brand affinities: Classical music, Bob Dylan, Led Zeppelin, AC/DC, Bon Jovi.

The average Rod Laver Arena fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Classical music, Bob Dylan, Led Zeppelin, with strongest over-indexing on Classical music (2.54× the country average). Demographically, the Rod Laver Arena audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI

Demographics of Rod Laver Arena fans

Demographic split for Rod Laver Arena audience in United States
MetricValue
Female56.0%
Male44.0%
Average age40.7
Estimated audience size7,363,370

Audience persona

The typical Rod Laver Arena fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Classical music.

Top regions in United States

Top regions ranked by reach for Rod Laver Arena in United States
RegionReachAffinity
California1,153,4341.42×
New York545,5621.33×
Florida523,7091.05×
Texas506,6310.8×
Illinois252,8501.03×
New Jersey199,7191.07×
Pennsylvania195,4160.79×
Georgia182,7660.81×
North Carolina181,7700.82×
Arizona170,2651.13×
Virginia165,0400.92×
Massachusetts158,5161.09×
Washington152,6191.03×
Michigan141,9510.74×
Ohio131,4350.58×
Colorado106,7460.92×
Maryland104,6000.83×
Tennessee102,4250.69×
Minnesota86,6610.82×
Oregon82,4110.98×
Indiana80,3360.6×
Missouri71,3190.6×
Wisconsin69,9840.63×
Connecticut67,7150.92×
Alabama66,8320.65×
Nevada64,9270.91×
Kentucky63,0410.68×
Utah62,5770.95×
Louisiana60,8720.64×
South Carolina60,4650.55×
Washington, District of Columbia58,8992.66×
Hawaii54,9711.74×
Oklahoma48,8040.6×
Kansas40,1570.69×
Mississippi38,6200.64×
Iowa36,8520.61×
Arkansas35,8690.59×
Idaho32,1180.87×
West Virginia31,8820.93×
Nebraska29,2320.79×
Montana27,7351.36×
Rhode Island27,6731.18×
New Mexico26,7530.72×
Maine26,5041×
New Hampshire26,2700.91×
North Dakota26,1701.73×
South Dakota26,1321.54×
Wyoming25,7912.36×
Vermont23,8161.84×
Delaware23,7491.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rod Laver Arena audience
BrandAffinityCategory
Classical music2.54×Music & Radio
Bob Dylan1.6×Music & Radio
Led Zeppelin1.75×Music & Radio
AC/DC1.76×Music & Radio
Bon Jovi1.56×Music & Radio
Utah Mammoth1.83×Sports
Red Hot Chili Peppers1.6×Music & Radio
Foo Fighters1.75×Music & Radio
FlixBus1.52×Cars & Mobility
Vietnam Airlines2.45×Travel & Leisure
Moto Guzzi1.72×Cars & Mobility
Peter Alexander4.16×Music & Radio
Wizz Air2.66×Travel & Leisure
The Killers1.67×Music & Radio
Piaggio2.06×Cars & Mobility
Open air concert4.76×Music & Radio
The Black Keys1.56×Music & Radio
Jean-Michel Jarre1.74×Music & Radio
Novotel1.59×Travel & Leisure
Alt-J1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rod Laver Arena audience
TraitClusterScore
ExtroversionTHRILL1.15
TraditionCONSERVATISM1.02
MindfulnessBALANCE0.99
Pet OwnershipJOY0.99
Career OrientationPOWER0.99
Need for SecurityCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Rod Laver Arena
CountryShare
United States38.3%
France19.4%
Germany14.9%

See Rod Laver Arena audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Rod Laver Arena have in United States?

Rod Laver Arena has an estimated audience of 7,363,370 people in United States, concentrated in California and New York.

What is the gender split and age of Rod Laver Arena fans?

56.0% of Rod Laver Arena fans are female, 44.0% are male, with an average age of 40.7 years.

Which brands do Rod Laver Arena fans like most?

Rod Laver Arena fans show strongest brand affinity for Classical music (2.54×), Bob Dylan (1.6×), and Led Zeppelin (1.75×) over the country average.

Where do Rod Laver Arena fans live in United States?

Rod Laver Arena fans in United States are most concentrated in California (reach 1,153,434), New York (reach 545,562), and Florida (reach 523,709). These three regions account for the largest share of the active audience.

What other brands do Rod Laver Arena fans also like?

Beyond Rod Laver Arena itself, the audience over-indexes on Bob Dylan (1.6×), Led Zeppelin (1.75×), AC/DC (1.76×), and Bon Jovi (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rod Laver Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.