Rascasse Audience Intelligence

Rod Laver Arena Audience in United States

A data profile of the people who buy, follow and care about Rod Laver Arena in United States — modelled from more than twelve digital signal sources. Rod Laver Arena has an estimated audience of 7,363,370 people in United States.

#306among POI in United States#390in Sports

The average Rod Laver Arena fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cooking, Home improvement, Beer, with strongest over-indexing on Cooking (1.9× the country average).

Demographically, the Rod Laver Arena audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rod Laver Arena fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Cooking.

Category: Sports · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rod Laver Arena profile in United States.

Audience size
7.4M
in United States
Gender
56.0%♀
44.0% male
Age
40.7
average years
Country rank
#4810
POI in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rod Laver Arena fans

56.0% are female, 44.0% are male, average age 40.7.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Rod Laver Arena audience in United States
MetricValue
Female56.0%
Male44.0%
Average age40.7
Estimated audience size7,363,370
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Rod Laver Arena audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Rod Laver Arena audience comes from United States.

Worldwide audience distribution share by country for Rod Laver Arena
CountryShare
United States38.7%
France19.6%
Germany15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rod Laver Arena audience in United States is strongest.

Fig. 05

Top regions by affinity

Rod Laver Arena fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.77×
02California~1M1.44×
03Hawaii~40K1.42×
04New York~500K1.28×
05Vermont~20K1.25×
06North Dakota~20K1.15×
07South Dakota~20K1.11×
08Washington~200K1.09×
09Montana~20K1.09×
10Massachusetts~200K1.05×
11Delaware~20K1.05×
12Alaska~20K1.05×
13Rhode Island~20K1.03×
14Arizona~200K1.02×
15Maine~30K1.02×
16New Jersey~200K1.01×
17Illinois~200K1.00×
18Oregon~80K1.00×
19Nevada~70K1.00×
20Florida~500K0.99×
21Colorado~100K0.99×
22New Hampshire~30K0.99×
23Connecticut~70K0.98×
24West Virginia~30K0.97×
25Virginia~200K0.96×
26Idaho~40K0.95×
27Utah~60K0.94×
28Nebraska~30K0.94×
29Minnesota~100K0.93×
30New Mexico~30K0.93×
31Georgia~200K0.92×
32Maryland~100K0.92×
33Kansas~50K0.92×
34Louisiana~90K0.91×
35Mississippi~50K0.90×
36Arkansas~50K0.88×
37Iowa~50K0.88×
38North Carolina~200K0.87×
39Kentucky~80K0.85×
40Oklahoma~70K0.85×
41Alabama~90K0.84×
42Pennsylvania~200K0.83×
43Tennessee~100K0.83×
44Missouri~100K0.83×
45Michigan~200K0.82×
46Wisconsin~90K0.82×
47South Carolina~90K0.81×
48Texas~500K0.80×
49Indiana~100K0.80×
50Ohio~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Rod Laver Arena, United States
0.77×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rod Laver Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rod Laver Arena audience
#·InterestCategoryAffinity×
01Hard rockMusic & Radio2.88×
02Classical musicMusic & Radio2.27×
03BeerFood & Beverages2.16×
04Country musicMusic & Radio2.13×
05Horror moviesMovies & TV2.11×
06BarbecueFood & Beverages2.06×
07EBayShopping2.00×
08Documentary moviesMovies & TV2.00×
09VeganismFood & Beverages1.96×
10CouponsShopping1.92×
11CookingFood & Beverages1.90×
12FurnitureHome & Garden1.90×
13EnergyHome & Garden1.88×
14Home improvementHome & Garden1.85×
15CNNMovies & TV1.85×
16WalmartShopping1.80×
17BaseballSports1.79×
18PinterestInternet & Social Media1.77×
19American footballSports1.76×
20ReligionBusiness & Career1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rod Laver Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rod Laver Arena audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
SpiritualityBALANCE1.75×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rod Laver Arena audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
Luxury OrientationPREMIUM0.66×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rod Laver Arena have in United States?

Rod Laver Arena has an estimated audience of 7,363,370 people in United States, concentrated in California and New York.

02

What is the gender split and age of Rod Laver Arena fans?

56.0% of Rod Laver Arena fans are female, 44.0% are male, with an average age of 40.7 years.

03

Which brands do Rod Laver Arena fans like most?

Rod Laver Arena fans show strongest brand affinity for Cooking (1.9×), Home improvement (1.85×), and Beer (2.16×) over the country average.

04

Where do Rod Laver Arena fans live in United States?

Rod Laver Arena fans in United States are most concentrated in California (reach ~1M), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Rod Laver Arena fans also like?

Beyond Rod Laver Arena itself, the audience over-indexes on Home improvement (1.85×), Beer (2.16×), Country music (2.13×), and Furniture (1.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rod Laver Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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