Rod Laver Arena Audience in Germany
Rod Laver Arena has an estimated audience of 2,864,654 people in Germany. 47.6% are female, 52.4% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Natural rubber, Pavia, Ayrton Senna, Winemaking.
The average Rod Laver Arena fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Natural rubber, Pavia, with strongest over-indexing on Dog breed (1.75× the country average). Demographically, the Rod Laver Arena audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI
Demographics of Rod Laver Arena fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 42.2 |
| Estimated audience size | 2,864,654 |
Audience persona
The typical Rod Laver Arena fan in Germany is balanced, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 691,301 | 1.1× |
| Bayern | 541,173 | 1.18× |
| Baden-Württemberg | 435,092 | 1.11× |
| Niedersachsen | 281,023 | 1.01× |
| Hessen | 214,853 | 0.98× |
| Berlin | 144,782 | 1.13× |
| Rheinland-Pfalz | 122,684 | 0.85× |
| Schleswig-Holstein | 105,075 | 1.02× |
| Sachsen | 88,071 | 0.63× |
| Hamburg | 81,243 | 1.26× |
| Brandenburg | 65,369 | 0.74× |
| Sachsen-Anhalt | 64,117 | 0.86× |
| Thüringen | 56,116 | 0.77× |
| Saarland | 39,241 | 1.12× |
| Bremen | 38,509 | 1.57× |
| Mecklenburg-Vorpommern | 36,654 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.75× | Pets & Animals |
| Natural rubber | 1.57× | Cars & Mobility |
| Pavia | 2.38× | Travel & Leisure |
| Ayrton Senna | 2.23× | Sports |
| Winemaking | 1.89× | Food & Beverages |
| Caprivi Strip | 3.69× | |
| Bull riding | 2.06× | Sports |
| The Bugaboos | 2.35× | Travel & Leisure |
| Google Wallet | 1.55× | Technology & Electronics |
| Catania | 2.36× | Travel & Leisure |
| Rhodiola | 2.1× | Health |
| Hollister, California | 1.73× | Travel & Leisure |
| Riffle | 1.96× | Politics & Society |
| Oscar Niemeyer | 1.57× | Arts & Culture |
| Umut Bulut | 1.79× | Sports |
| IPsec | 1.51× | |
| Dalit | 2.09× | Politics & Society |
| JR Aquino | 1.98× | |
| Assassin's Creed III | 1.75× | Games |
| Brookside | 2.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.23 |
| Convenience Orientation | PREMIUM | 1.12 |
| Early Adopter Mentality | POWER | 1.03 |
| Tradition | CONSERVATISM | 0.97 |
| Need for Security | CONSERVATISM | 0.95 |
| Healthy Lifestyle | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| France | 19.4% |
| Germany | 14.9% |
See Rod Laver Arena audiences in other countries
More Sports audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Rod Laver Arena have in Germany?
Rod Laver Arena has an estimated audience of 2,864,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rod Laver Arena fans?
47.6% of Rod Laver Arena fans are female, 52.4% are male, with an average age of 42.2 years.
Which brands do Rod Laver Arena fans like most?
Rod Laver Arena fans show strongest brand affinity for Dog breed (1.75×), Natural rubber (1.57×), and Pavia (2.38×) over the country average.
Where do Rod Laver Arena fans live in Germany?
Rod Laver Arena fans in Germany are most concentrated in Nordrhein-Westfalen (reach 691,301), Bayern (reach 541,173), and Baden-Württemberg (reach 435,092). These three regions account for the largest share of the active audience.
What other brands do Rod Laver Arena fans also like?
Beyond Rod Laver Arena itself, the audience over-indexes on Natural rubber (1.57×), Pavia (2.38×), Ayrton Senna (2.23×), and Winemaking (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rod Laver Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.