Rascasse Audience Intelligence

Salé Audience in United States

Name: Salé — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Salé in United States — modelled from more than twelve digital signal sources. Salé has an estimated audience of 7,757,979 people in United States.

#2797among Topic in United States #239in Fashion & Accessoires

The average Salé fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Furniture, T-Mobile, Beauty salons, with strongest over-indexing on Furniture (1.91× the country average).

Demographically, the Salé audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salé fan in United States is more female, around 37.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Furniture.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salé profile in United States.

Audience size

7.8M

in United States

Gender

64.6%♀

35.4% male

Age

37.1

average years

Country rank

#4581

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Salé fans

64.6% are female, 35.4% are male, average age 37.1.

Fig. 02

Gender split

64.6%

Female

35.4%

Male

Demographic split for Salé audience in United States
Metric	Value
Female	64.6%
Male	35.4%
Average age	37.1
Estimated audience size	7,757,979

Fig. 03

Age distribution

Age distribution of the Salé audience in United States
Age bracket	Share	%
16-19		26%
20-29		18%
30-39		20%
40-49		22%
50+		15%

Fig. 04

Worldwide distribution

15.0%

of the worldwide Salé audience comes from United States.

Worldwide audience distribution share by country for Salé
Country	Share
France	26.6%
Spain	21.4%
United States	15.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salé audience in United States is strongest.

Fig. 05

Top regions by affinity

Salé fans by region: top regions in United States
#	Region	Reach	×
01	New Mexico	~100K	2.74×
02	Louisiana	~300K	2.72×
03	Wisconsin	~200K	1.95×
04	New York	~600K	1.27×
05	West Virginia	~40K	1.21×
06	Texas	~800K	1.20×
07	Mississippi	~80K	1.19×
08	California	~1M	1.17×
09	Massachusetts	~200K	1.17×
10	Georgia	~300K	1.15×
11	Kentucky	~100K	1.14×
12	Arkansas	~70K	1.14×
13	Florida	~600K	1.11×
14	Illinois	~300K	1.10×
15	Tennessee	~200K	1.10×
16	New Jersey	~200K	1.09×
17	Virginia	~200K	1.09×
18	Alabama	~100K	1.09×
19	North Carolina	~200K	1.05×
20	Arizona	~200K	1.05×
21	Oregon	~90K	1.05×
22	South Carolina	~100K	1.04×
23	Oklahoma	~90K	1.03×
24	Washington, District of Columbia	~20K	1.02×
25	Ohio	~200K	1.01×
26	Missouri	~100K	1.00×
27	Connecticut	~80K	1.00×
28	Pennsylvania	~300K	0.97×
29	Kansas	~60K	0.97×
30	Indiana	~100K	0.96×
31	New Hampshire	~30K	0.95×
32	Michigan	~200K	0.94×
33	Washington	~100K	0.94×
34	Utah	~70K	0.94×
35	Iowa	~60K	0.94×
36	Maryland	~100K	0.93×
37	Nevada	~70K	0.93×
38	Rhode Island	~20K	0.93×
39	Delaware	~20K	0.93×
40	Colorado	~100K	0.92×
41	Alaska	~10K	0.89×
42	Minnesota	~100K	0.86×
43	South Dakota	~20K	0.85×
44	Nebraska	~30K	0.84×
45	Idaho	~30K	0.84×
46	Maine	~20K	0.83×
47	Hawaii	~30K	0.82×
48	Vermont	~10K	0.80×
49	Montana	~20K	0.79×
50	North Dakota	~10K	0.79×

Affinity by region — Salé, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salé audience
#	Interest	Category	×
01	Used car	Cars & Mobility	2.23×
02	T-Mobile	Technology & Electronics	1.96×
03	Home Appliances	Home & Garden	1.92×
04	Furniture	Home & Garden	1.91×
05	IKEA	Home & Garden	1.87×
06	Beauty salons	Beauty & Wellness	1.85×
07	Credit cards	Business & Career	1.83×
08	EBay	Shopping	1.78×
09	Insurance	Business & Career	1.76×
10	Banking	Business & Career	1.69×
11	Barbecue	Food & Beverages	1.60×
12	Coupons	Shopping	1.59×
13	Smartphones	Technology & Electronics	1.58×
14	Wine	Food & Beverages	1.57×
15	Pinterest	Internet & Social Media	1.56×
16	Recipes	Food & Beverages	1.54×
17	Baseball	Sports	1.54×
18	Walmart	Shopping	1.53×
19	Health care	Business & Career	1.53×
20	Medicine	Business & Career	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Salé audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	1.82×
Need for Security	CONSERVATISM	1.76×
Indulgence	JOY	1.60×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Salé audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.65×
Early Adopter Mentality	POWER	0.69×
Pet Ownership	JOY	0.70×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Salé have in United States?

Salé has an estimated audience of 7,757,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Salé fans?

64.6% of Salé fans are female, 35.4% are male, with an average age of 37.1 years.

Which brands do Salé fans like most?

Salé fans show strongest brand affinity for Furniture (1.91×), T-Mobile (1.96×), and Beauty salons (1.85×) over the country average.

Where do Salé fans live in United States?

Salé fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Salé fans also like?

Beyond Salé itself, the audience over-indexes on T-Mobile (1.96×), Beauty salons (1.85×), EBay (1.78×), and Recipes (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

Food and drink (182,612,063)
Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Salé audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →