Salé Audience in United States
Salé has an estimated audience of 7,757,979 people in United States. 64.6% are female, 35.4% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: T-Mobile, Air travel, La Liga, Citibank, Smart TV.
The average Salé fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include T-Mobile, Air travel, La Liga, with strongest over-indexing on T-Mobile (1.52× the country average). Demographically, the Salé audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: City
Demographics of Salé fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.1 |
| Estimated audience size | 7,757,979 |
Audience persona
The typical Salé fan in United States is more female, around 37.1 years old, with strong Travelling tendencies and a notable affinity for T-Mobile.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,013,923 | 1.19× |
| Texas | 810,854 | 1.22× |
| Florida | 595,777 | 1.13× |
| New York | 557,389 | 1.29× |
| Louisiana | 348,981 | 3.49× |
| Wisconsin | 295,887 | 2.54× |
| Illinois | 285,776 | 1.11× |
| Georgia | 280,254 | 1.17× |
| North Carolina | 247,422 | 1.06× |
| Pennsylvania | 244,571 | 0.94× |
| Ohio | 224,539 | 0.94× |
| New Jersey | 214,900 | 1.09× |
| Virginia | 204,463 | 1.08× |
| Michigan | 195,541 | 0.96× |
| Massachusetts | 181,269 | 1.19× |
| Arizona | 178,895 | 1.13× |
| Tennessee | 169,243 | 1.09× |
| Washington | 150,632 | 0.97× |
| Indiana | 140,448 | 0.99× |
| New Mexico | 134,695 | 3.46× |
| Missouri | 125,194 | 1× |
| South Carolina | 123,811 | 1.06× |
| Maryland | 122,341 | 0.92× |
| Alabama | 116,272 | 1.07× |
| Colorado | 112,266 | 0.92× |
| Kentucky | 108,799 | 1.12× |
| Minnesota | 92,936 | 0.84× |
| Oregon | 91,629 | 1.03× |
| Oklahoma | 89,245 | 1.04× |
| Connecticut | 77,272 | 0.99× |
| Nevada | 71,550 | 0.95× |
| Mississippi | 70,678 | 1.11× |
| Arkansas | 69,830 | 1.09× |
| Utah | 62,687 | 0.9× |
| Iowa | 61,744 | 0.97× |
| Kansas | 59,174 | 0.97× |
| West Virginia | 44,906 | 1.24× |
| Nebraska | 30,653 | 0.79× |
| Idaho | 30,341 | 0.78× |
| New Hampshire | 27,889 | 0.91× |
| Hawaii | 26,663 | 0.8× |
| Washington, District of Columbia | 23,334 | 1× |
| Rhode Island | 21,885 | 0.89× |
| Maine | 21,212 | 0.76× |
| Delaware | 17,912 | 0.84× |
| Montana | 15,629 | 0.73× |
| Alaska | 14,484 | 0.87× |
| South Dakota | 12,922 | 0.72× |
| North Dakota | 10,652 | 0.67× |
| Vermont | 10,105 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| T-Mobile | 1.52× | Technology & Electronics |
| Air travel | 1.69× | Travel & Leisure |
| La Liga | 3.04× | Sports |
| Citibank | 1.67× | Business & Career |
| Smart TV | 1.95× | Technology & Electronics |
| AliExpress | 1.76× | Shopping |
| Permanent makeup | 1.56× | Beauty & Wellness |
| Low-cost carrier | 3.26× | Travel & Leisure |
| San Diego Padres | 2.21× | Sports |
| Shakira | 2.07× | Music & Radio |
| Jennifer Lopez | 1.68× | Music & Radio |
| Cristiano Ronaldo | 1.62× | Sports |
| Travel insurance | 2.55× | Travel & Leisure |
| Booking.com | 1.59× | Travel & Leisure |
| Kayak.com | 2.72× | Travel & Leisure |
| Home cinema | 1.58× | Technology & Electronics |
| Trivago | 1.67× | Travel & Leisure |
| Toyota RAV4 | 1.74× | Cars & Mobility |
| Toyota Corolla | 1.94× | Cars & Mobility |
| Utah Mammoth | 2.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.36 |
| Price Sensitivity | PREMIUM | 1.23 |
| Need for Security | CONSERVATISM | 1.05 |
| Urban Lifestyle | OPEN | 1 |
| Quality Awareness | PREMIUM | 0.99 |
| Indulgence | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 26.6% |
| Spain | 21.5% |
| United States | 15.0% |
See Salé audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Salé have in United States?
Salé has an estimated audience of 7,757,979 people in United States, concentrated in California and Texas.
What is the gender split and age of Salé fans?
64.6% of Salé fans are female, 35.4% are male, with an average age of 37.1 years.
Which brands do Salé fans like most?
Salé fans show strongest brand affinity for T-Mobile (1.52×), Air travel (1.69×), and La Liga (3.04×) over the country average.
Where do Salé fans live in United States?
Salé fans in United States are most concentrated in California (reach 1,013,923), Texas (reach 810,854), and Florida (reach 595,777). These three regions account for the largest share of the active audience.
What other brands do Salé fans also like?
Beyond Salé itself, the audience over-indexes on Air travel (1.69×), La Liga (3.04×), Citibank (1.67×), and Smart TV (1.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Salé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.