Salé Audience in United States

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Salé has an estimated audience of 7,757,979 people in United States. 64.6% are female, 35.4% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Panama, Sears, Lebanese cuisine, Isabela (province), Cassoulet.

The average Salé fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Panama, Sears, Lebanese cuisine, with strongest over-indexing on Panama (2.07× the country average). Demographically, the Salé audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: City

Demographics of Salé fans

Demographic split for Salé audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.1
Estimated audience size7,757,979

Audience persona

The typical Salé fan in United States is more female, around 37.1 years old, with strong Travelling tendencies and a notable affinity for Panama.

Top regions in United States

Top regions ranked by reach for Salé in United States
RegionReachAffinity
California1,013,9231.19×
Texas810,8541.22×
Florida595,7771.13×
New York557,3891.29×
Louisiana348,9813.49×
Wisconsin295,8872.54×
Illinois285,7761.11×
Georgia280,2541.17×
North Carolina247,4221.06×
Pennsylvania244,5710.94×
Ohio224,5390.94×
New Jersey214,9001.09×
Virginia204,4631.08×
Michigan195,5410.96×
Massachusetts181,2691.19×
Arizona178,8951.13×
Tennessee169,2431.09×
Washington150,6320.97×
Indiana140,4480.99×
New Mexico134,6953.46×
Missouri125,1941×
South Carolina123,8111.06×
Maryland122,3410.92×
Alabama116,2721.07×
Colorado112,2660.92×
Kentucky108,7991.12×
Minnesota92,9360.84×
Oregon91,6291.03×
Oklahoma89,2451.04×
Connecticut77,2720.99×
Nevada71,5500.95×
Mississippi70,6781.11×
Arkansas69,8301.09×
Utah62,6870.9×
Iowa61,7440.97×
Kansas59,1740.97×
West Virginia44,9061.24×
Nebraska30,6530.79×
Idaho30,3410.78×
New Hampshire27,8890.91×
Hawaii26,6630.8×
Washington, District of Columbia23,3341×
Rhode Island21,8850.89×
Maine21,2120.76×
Delaware17,9120.84×
Montana15,6290.73×
Alaska14,4840.87×
South Dakota12,9220.72×
North Dakota10,6520.67×
Vermont10,1050.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salé audience
BrandAffinityCategory
Panama2.07×Travel & Leisure
Sears1.79×Shopping
Lebanese cuisine2.21×Food & Beverages
Isabela (province)3.04×
Cassoulet2.01×Food & Beverages
Spinal muscular atrophy1.75×Health
Life of Pi1.59×Movies & TV
Jumia2.82×Fashion & Accessoires
WAPT1.54×Movies & TV
Warning sign1.51×Cars & Mobility
Peru national football team1.67×Sports
iZombie1.73×Movies & TV
Sighthound1.55×Pets & Animals
Cachorros1.55×Pets & Animals
Academy Award for Best Film Editing1.51×Movies & TV
GrabCAD1.69×Technology & Electronics
Ext JS2.21×Technology & Electronics
El Palomar, Buenos Aires2.81×Travel & Leisure
Toros de Tijuana1.51×Sports
Grammy Award for Best Pop Vocal Album1.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salé audience
TraitClusterScore
TravellingTHRILL1.36
Price SensitivityPREMIUM1.23
Need for SecurityCONSERVATISM1.05
Urban LifestyleOPEN1
Quality AwarenessPREMIUM0.99
IndulgenceJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for Salé
CountryShare
France26.6%
Spain21.5%
United States15.0%

See Salé audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Salé have in United States?

Salé has an estimated audience of 7,757,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Salé fans?

64.6% of Salé fans are female, 35.4% are male, with an average age of 37.1 years.

Which brands do Salé fans like most?

Salé fans show strongest brand affinity for Panama (2.07×), Sears (1.79×), and Lebanese cuisine (2.21×) over the country average.

Where do Salé fans live in United States?

Salé fans in United States are most concentrated in California (reach 1,013,923), Texas (reach 810,854), and Florida (reach 595,777). These three regions account for the largest share of the active audience.

What other brands do Salé fans also like?

Beyond Salé itself, the audience over-indexes on Sears (1.79×), Lebanese cuisine (2.21×), Isabela (province) (3.04×), and Cassoulet (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.