A data profile of the people who buy, follow and care about Salé in Spain — modelled from more than twelve digital signal sources. Salé has an estimated audience of 11,107,950 people in Spain.
Salé has an estimated audience of 11,107,950 people in Spain. 63.8% are female, 36.2% are male, average age 43.7. Top brand affinities: United Parcel Service, Terraced house, Crocs, Cruise control.
Top brand affinities include United Parcel Service, Terraced house, Crocs, with strongest over-indexing on United Parcel Service (1.56× the country average).
Demographically, the Salé audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Salé fan in Spain is more female, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for United Parcel Service.
The key figures that characterise the Salé profile in Spain.
63.8% are female, 36.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 43.7 |
| Estimated audience size | 11,107,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Salé audience comes from Spain.
| Country | Share |
|---|---|
| France | 26.6% |
| Spain | 21.4% |
| United States | 15.0% |
The strongest cross-interests of the Salé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United Parcel Service | Business & Career | 1.56× | ||
| 02 | Terraced house | Home & Garden | 1.54× | ||
| 03 | Cruise control | Cars & Mobility | 1.52× | ||
| 04 | Crocs | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.31× | |
| Indulgence | JOY | 1.29× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Extroversion | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Salé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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