Rascasse Audience Intelligence

Salé Audience in Germany

A data profile of the people who buy, follow and care about Salé in Germany — modelled from more than twelve digital signal sources. Salé has an estimated audience of 367,693 people in Germany.

#5537among Topic in Germany#705in Fashion & Accessoires

The average Salé fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ryanair, Tour de France, Hermès, with strongest over-indexing on Ryanair (1.93× the country average).

Demographically, the Salé audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Salé fan in Germany is more female, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Ryanair.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salé profile in Germany.

Audience size
368K
in Germany
Gender
61.7%♀
38.3% male
Age
34.0
average years
Country rank
#14991
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salé fans

61.7% are female, 38.3% are male, average age 34.0.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Salé audience in Germany
MetricValue
Female61.7%
Male38.3%
Average age34.0
Estimated audience size367,693
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Salé audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3920%
40-4919%
50+8%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Salé audience comes from Germany.

Worldwide audience distribution share by country for Salé
CountryShare
France26.6%
Spain21.4%
United States15.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salé audience in Germany is strongest.

Fig. 05

Top regions by affinity

Salé fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.71×
02Nordrhein-Westfalen~100K1.22×
03Hessen~30K1.22×
04Berlin~20K1.22×
05Hamburg~9K1.06×
06Baden-Württemberg~50K1.05×
07Bayern~60K1.01×
08Rheinland-Pfalz~20K0.99×
09Niedersachsen~30K0.96×
10Schleswig-Holstein~10K0.87×
11Saarland~4K0.87×
12Sachsen~10K0.81×
13Thüringen~8K0.80×
14Brandenburg~9K0.79×
15Sachsen-Anhalt~7K0.77×
16Mecklenburg-Vorpommern~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Salé, Germany
0.77×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salé audience
#·InterestCategoryAffinity×
01S.S.C. NapoliSports3.28×
02Tory BurchFashion & Accessoires3.24×
03Tom FordFashion & Accessoires2.95×
04Arnold SchwarzeneggerMovies & TV2.85×
05Tour de FranceSports2.65×
06Sports bettingGames2.36×
07Qatar AirwaysTravel & Leisure2.26×
08Non-alcoholic beverageFood & Beverages2.17×
09OuterwearFashion & Accessoires2.08×
10UniqloShopping2.07×
11RyanairTravel & Leisure1.93×
12EasyJetTravel & Leisure1.93×
13Artificial nailsBeauty & Wellness1.88×
14Sustainable clothingFashion & Accessoires1.80×
15Business classTravel & Leisure1.71×
16HermèsFashion & Accessoires1.58×
17EurowingsTravel & Leisure1.54×
18First class travelTravel & Leisure1.53×
19Garden furnitureHome & Garden1.52×
20Permanent makeupBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salé audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
Quality AwarenessPREMIUM1.55×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salé audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salé have in Germany?

Salé has an estimated audience of 367,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Salé fans?

61.7% of Salé fans are female, 38.3% are male, with an average age of 34.0 years.

03

Which brands do Salé fans like most?

Salé fans show strongest brand affinity for Ryanair (1.93×), Tour de France (2.65×), and Hermès (1.58×) over the country average.

04

Where do Salé fans live in Germany?

Salé fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Salé fans also like?

Beyond Salé itself, the audience over-indexes on Tour de France (2.65×), Hermès (1.58×), Uniqlo (2.07×), and Eurowings (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Salé audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Salé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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