Salé Audience in Germany
Salé has an estimated audience of 367,693 people in Germany. 61.7% are female, 38.3% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Natural rubber, Fast Five, McGregor, Iowa, Oliver Platt.
The average Salé fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Natural rubber, Fast Five, with strongest over-indexing on Progressive rock (2.86× the country average). Demographically, the Salé audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: City
Demographics of Salé fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 34.0 |
| Estimated audience size | 367,693 |
Audience persona
The typical Salé fan in Germany is more female, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,146 | 1.22× |
| Bayern | 60,057 | 1.02× |
| Baden-Württemberg | 52,176 | 1.04× |
| Hessen | 35,065 | 1.25× |
| Niedersachsen | 34,644 | 0.97× |
| Berlin | 20,632 | 1.25× |
| Rheinland-Pfalz | 18,317 | 0.99× |
| Sachsen | 14,702 | 0.82× |
| Schleswig-Holstein | 11,361 | 0.86× |
| Hamburg | 8,808 | 1.06× |
| Brandenburg | 8,593 | 0.75× |
| Thüringen | 7,146 | 0.76× |
| Sachsen-Anhalt | 6,891 | 0.72× |
| Bremen | 5,783 | 1.84× |
| Mecklenburg-Vorpommern | 5,002 | 0.71× |
| Saarland | 3,697 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.86× | Music & Radio |
| Natural rubber | 1.69× | Cars & Mobility |
| Fast Five | 2.08× | Movies & TV |
| McGregor, Iowa | 2.64× | Shopping |
| Oliver Platt | 2.83× | Movies & TV |
| Catania | 2.68× | Travel & Leisure |
| Rhodiola | 2.87× | Health |
| Necktie | 1.56× | Fashion & Accessoires |
| UK garage | 1.53× | Music & Radio |
| MS Mode | 1.95× | Fashion & Accessoires |
| Cachorros | 2.59× | Pets & Animals |
| Caprivi Strip | 2.61× | |
| Divergent series | 5.05× | Movies & TV |
| Intrusion prevention system | 1.53× | Technology & Electronics |
| Cadbury World | 1.74× | Travel & Leisure |
| Bugzy Malone | 2.81× | Music & Radio |
| California University of Pennsylvania | 4.4× | Business & Career |
| Sub Zero (Official) | 2.09× | Literature |
| Hippocrates | 3.82× | Politics & Society |
| The Specials | 1.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.44 |
| Design Affinity | PREMIUM | 1.23 |
| Price Sensitivity | PREMIUM | 1.21 |
| Quality Awareness | PREMIUM | 1.21 |
| Luxury Orientation | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 26.6% |
| Spain | 21.5% |
| United States | 15.0% |
See Salé audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Salé have in Germany?
Salé has an estimated audience of 367,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salé fans?
61.7% of Salé fans are female, 38.3% are male, with an average age of 34.0 years.
Which brands do Salé fans like most?
Salé fans show strongest brand affinity for Progressive rock (2.86×), Natural rubber (1.69×), and Fast Five (2.08×) over the country average.
Where do Salé fans live in Germany?
Salé fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,146), Bayern (reach 60,057), and Baden-Württemberg (reach 52,176). These three regions account for the largest share of the active audience.
What other brands do Salé fans also like?
Beyond Salé itself, the audience over-indexes on Natural rubber (1.69×), Fast Five (2.08×), McGregor, Iowa (2.64×), and Oliver Platt (2.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.