A data profile of the people who buy, follow and care about Salé in Mexico — modelled from more than twelve digital signal sources. Salé has an estimated audience of 7,709,078 people in Mexico.
The average Salé fan in Mexico is 32.4 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).
Top brand affinities include Christmas market, SOS Children's Villages, Kinder Surprise, with strongest over-indexing on Christmas market (1.79× the country average).
Demographically, the Salé audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 26 regions tracked by Rascasse.
The typical Salé fan in Mexico is balanced, around 32.4 years old, with strong Design Affinity tendencies and a notable affinity for Christmas market.
The key figures that characterise the Salé profile in Mexico.
54.7% are female, 45.3% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 32.4 |
| Estimated audience size | 7,709,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Salé audience comes from Mexico.
| Country | Share |
|---|---|
| France | 26.6% |
| Spain | 21.4% |
| United States | 15.0% |
Where the Salé audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~700K | 1.48× | |
| 02 | Distrito Federal | ~1.5M | 1.44× | |
| 03 | Puebla | ~500K | 1.26× | |
| 04 | State of Mexico | ~1.5M | 1.25× | |
| 05 | Michoacan de Ocampo | ~300K | 1.19× | |
| 06 | Morelos | ~200K | 1.19× | |
| 07 | Hidalgo | ~200K | 1.17× | |
| 08 | Guanajuato | ~400K | 1.15× | |
| 09 | Nuevo Leon | ~500K | 1.13× | |
| 10 | Quintana Roo | ~200K | 1.13× | |
| 11 | Jalisco | ~600K | 1.06× | |
| 12 | Guerrero | ~200K | 1.02× | |
| 13 | Tlaxcala | ~90K | 0.98× | |
| 14 | Yucatan | ~100K | 0.92× | |
| 15 | Nayarit | ~70K | 0.92× | |
| 16 | Colima | ~50K | 0.92× | |
| 17 | Zacatecas | ~90K | 0.90× | |
| 18 | Aguascalientes | ~80K | 0.86× | |
| 19 | Coahuila de Zaragoza | ~200K | 0.85× | |
| 20 | Chiapas | ~200K | 0.84× | |
| 21 | Baja California Sur | ~50K | 0.84× | |
| 22 | Durango | ~90K | 0.83× | |
| 23 | Campeche | ~50K | 0.83× | |
| 24 | Chihuahua | ~200K | 0.70× | |
| 25 | Tamaulipas | ~200K | 0.70× | |
| 26 | Baja California | ~200K | 0.52× |
The strongest cross-interests of the Salé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SOS Children's Villages | Politics & Society | 2.86× | ||
| 02 | Kinder Surprise | Food & Beverages | 2.44× | ||
| 03 | Christmas market | Food & Beverages | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Mindfulness | BALANCE | 1.33× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Extroversion | THRILL | 0.92× | |
| Pet Ownership | JOY | 0.93× |
Salé has an estimated audience of 7,709,078 people in Mexico, concentrated in Distrito Federal and State of Mexico.
54.7% of Salé fans are female, 45.3% are male, with an average age of 32.4 years.
Salé fans show strongest brand affinity for Christmas market (1.79×), SOS Children's Villages (2.86×), and Kinder Surprise (2.44×) over the country average.
Salé fans in Mexico are most concentrated in Distrito Federal (reach ~1.5M), State of Mexico (reach ~1.5M), and Veracruz (state) (reach ~700K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Salé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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