Salé Audience in Mexico
Salé has an estimated audience of 7,709,078 people in Mexico. 54.7% are female, 45.3% are male, average age 32.4. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: Furniture, FedEx, Mortgage loans, Online banking, Renault.
The average Salé fan in Mexico is 32.4 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include Furniture, FedEx, Mortgage loans, with strongest over-indexing on Furniture (1.58× the country average). Demographically, the Salé audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: City
Demographics of Salé fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 32.4 |
| Estimated audience size | 7,709,078 |
Audience persona
The typical Salé fan in Mexico is balanced, around 32.4 years old, with strong Design Affinity tendencies and a notable affinity for Furniture.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,462,420 | 1.44× |
| State of Mexico | 1,322,192 | 1.25× |
| Veracruz (state) | 674,638 | 1.49× |
| Jalisco | 604,242 | 1.06× |
| Nuevo Leon | 523,614 | 1.13× |
| Puebla | 518,822 | 1.27× |
| Guanajuato | 420,861 | 1.15× |
| Michoacan de Ocampo | 318,232 | 1.19× |
| Hidalgo | 219,881 | 1.18× |
| Guerrero | 199,258 | 1.02× |
| Coahuila de Zaragoza | 196,004 | 0.85× |
| Chiapas | 193,841 | 0.84× |
| Chihuahua | 183,168 | 0.69× |
| Tamaulipas | 176,688 | 0.68× |
| Quintana Roo | 172,442 | 1.14× |
| Baja California | 161,700 | 0.5× |
| Morelos | 159,038 | 1.19× |
| Yucatan | 146,409 | 0.91× |
| Durango | 87,821 | 0.82× |
| Zacatecas | 87,409 | 0.89× |
| Tlaxcala | 86,801 | 0.98× |
| Aguascalientes | 83,836 | 0.86× |
| Nayarit | 67,655 | 0.91× |
| Baja California Sur | 50,633 | 0.82× |
| Campeche | 47,853 | 0.81× |
| Colima | 45,032 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Furniture | 1.58× | Home & Garden |
| FedEx | 1.57× | Business & Career |
| Mortgage loans | 1.79× | Business & Career |
| Online banking | 1.61× | Business & Career |
| Renault | 1.52× | Cars & Mobility |
| Crocs | 1.55× | Fashion & Accessoires |
| MasterCard | 1.53× | Business & Career |
| Peugeot | 1.6× | Cars & Mobility |
| Vehicle insurance | 1.67× | Cars & Mobility |
| Infiniti | 1.51× | Cars & Mobility |
| Colgate | 1.88× | Beauty & Wellness |
| Huggies | 1.62× | Kids & Family |
| Smoked meat | 1.74× | Food & Beverages |
| Smart (automobile) | 1.54× | Cars & Mobility |
| SOS Children's Villages | 4.39× | Politics & Society |
| Sensodyne | 1.87× | Beauty & Wellness |
| Tour de France | 1.51× | Sports |
| Christmas market | 2.09× | Food & Beverages |
| Pay-per-view | 1.54× | Movies & TV |
| HelloFresh | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.38 |
| Luxury Orientation | PREMIUM | 1.35 |
| Price Sensitivity | PREMIUM | 1.32 |
| Quality Awareness | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.25 |
| Mindfulness | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 26.6% |
| Spain | 21.5% |
| United States | 15.0% |
See Salé audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Salé have in Mexico?
Salé has an estimated audience of 7,709,078 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Salé fans?
54.7% of Salé fans are female, 45.3% are male, with an average age of 32.4 years.
Which brands do Salé fans like most?
Salé fans show strongest brand affinity for Furniture (1.58×), FedEx (1.57×), and Mortgage loans (1.79×) over the country average.
Where do Salé fans live in Mexico?
Salé fans in Mexico are most concentrated in Distrito Federal (reach 1,462,420), State of Mexico (reach 1,322,192), and Veracruz (state) (reach 674,638). These three regions account for the largest share of the active audience.
What other brands do Salé fans also like?
Beyond Salé itself, the audience over-indexes on FedEx (1.57×), Mortgage loans (1.79×), Online banking (1.61×), and Renault (1.52×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Salé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.