A data profile of the people who buy, follow and care about Luiz Gonzaga in Brazil — modelled from more than twelve digital signal sources. Luiz Gonzaga has an estimated audience of 1,938,535 people in Brazil.
The average Luiz Gonzaga fan in Brazil is 44.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Pernambuco, Bahia.
Top brand affinities include Sports, Dominguinhos, Gonzaguinha, with strongest over-indexing on Sports (27.09× the country average).
Demographically, the Luiz Gonzaga audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Tradition, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Luiz Gonzaga fan in Brazil is more female, around 44.9 years old, with strong Tradition tendencies and a notable affinity for Sports.
The key figures that characterise the Luiz Gonzaga profile in Brazil.
55.8% are female, 44.2% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 44.9 |
| Estimated audience size | 1,938,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Luiz Gonzaga audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 96.7% |
| Portugal | 0.8% |
| United States | 0.6% |
Where the Luiz Gonzaga audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~300K | 2.89× | |
| 02 | Paraíba | ~90K | 2.22× | |
| 03 | Sergipe | ~40K | 2.08× | |
| 04 | Alagoas | ~50K | 1.93× | |
| 05 | Rio Grande do Norte | ~60K | 1.82× | |
| 06 | Ceará | ~200K | 1.78× | |
| 07 | Bahia | ~200K | 1.56× | |
| 08 | Piauí | ~40K | 1.40× | |
| 09 | Maranhão | ~50K | 1.04× | |
| 10 | Tocantins | ~10K | 0.83× | |
| 11 | Roraima | ~4K | 0.78× | |
| 12 | Federal District | ~20K | 0.77× | |
| 13 | Acre | ~5K | 0.76× | |
| 14 | Amapá | ~5K | 0.74× | |
| 15 | Pará | ~40K | 0.66× | |
| 16 | São Paulo | ~300K | 0.61× | |
| 17 | Rio de Janeiro | ~100K | 0.60× | |
| 18 | Rondônia | ~9K | 0.59× | |
| 19 | Amazonas | ~20K | 0.57× | |
| 20 | Minas Gerais | ~100K | 0.56× | |
| 21 | Goiás | ~40K | 0.56× | |
| 22 | Espírito Santo | ~20K | 0.56× | |
| 23 | Mato Grosso do Sul | ~20K | 0.55× | |
| 24 | Mato Grosso | ~20K | 0.49× | |
| 25 | Paraná | ~50K | 0.41× | |
| 26 | Santa Catarina | ~40K | 0.40× | |
| 27 | Rio Grande do Sul | ~40K | 0.38× |
The strongest cross-interests of the Luiz Gonzaga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puerto Montt | Travel & Leisure | 164.96× | ||
| 02 | Volksmusik | Music & Radio | 90.94× | ||
| 03 | Dominguinhos | Music & Radio | 75.88× | ||
| 04 | Gonzaguinha | Music & Radio | 53.59× | ||
| 05 | Groovin' the Moo | Music & Radio | 41.41× | ||
| 06 | Black Alien | Music & Radio | 35.51× | ||
| 07 | Elba Ramalho | Movies & TV | 32.81× | ||
| 08 | Sports | Music & Radio | 27.09× | ||
| 09 | Icarus | Music & Radio | 18.85× | ||
| 10 | Dexter | Music & Radio | 18.23× | ||
| 11 | Mano Brown | Music & Radio | 18.20× | ||
| 12 | Alceu Valença | Music & Radio | 15.28× | ||
| 13 | Baião (music) | Music & Radio | 14.10× | ||
| 14 | Calcinha Preta | Music & Radio | 11.64× | ||
| 15 | Roberta Miranda | Music & Radio | 11.40× | ||
| 16 | Accordion | Music & Radio | 10.32× | ||
| 17 | Ragga | Music & Radio | 8.33× | ||
| 18 | Maria Bethânia | Music & Radio | 6.44× | ||
| 19 | Folk music | Music & Radio | 6.31× | ||
| 20 | Rosario | Music & Radio | 5.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 3.30× | |
| Sustainability | BALANCE | 1.57× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.99× | |
| Luxury Orientation | PREMIUM | 1.00× | |
| Social Media Usage | JOY | 1.01× |
Luiz Gonzaga has an estimated audience of 1,938,535 people in Brazil, concentrated in São Paulo and Pernambuco.
55.8% of Luiz Gonzaga fans are female, 44.2% are male, with an average age of 44.9 years.
Luiz Gonzaga fans show strongest brand affinity for Sports (27.09×), Dominguinhos (75.88×), and Gonzaguinha (53.59×) over the country average.
Luiz Gonzaga fans in Brazil are most concentrated in São Paulo (reach ~300K), Pernambuco (reach ~300K), and Bahia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Luiz Gonzaga itself, the audience over-indexes on Dominguinhos (75.88×), Gonzaguinha (53.59×), Elba Ramalho (32.81×), and Dexter (18.23×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Luiz Gonzaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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