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Popularity ranking · United States

The 100 most popular Shopping audiences in United States

This curated ranking covers the 100 largest shopping audiences in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3.4k shopping audiences tracked in United States, the 100 ranked here account for the largest measured audience reach. Walmart, Gift and Sales promotion lead the list with a combined estimated audience of 272M people. Across all 100 entries the average audience size is 33M, and the largest, Walmart, reaches around 95M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each shopping audience, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Black Friday (shopping) 44M 42.2 61.4%
27 CVS Pharmacy 43M 43.2 64.2% Beauty
28 Supermarket 43M 43.0 61.3%
29 Subscription business model 40M 43.5 60.2% E-Commerce
30 T.J.Maxx 38M 36.2 74.1% Fashion
31 J. C. Penney 38M 39.7 78.2% Supermarket
32 Discounts and allowances 37M 43.3 62.0%
33 7-Eleven 36M 35.5 47.8%
34 Chain store 36M 43.3 60.7%
35 Five Below 35M 40.5 77.6% Discount store
36 Auction 35M 44.2 42.2% E-Commerce
37 Wawa Inc. 34M 38.2 48.7%
38 Fashion Nova 34M 32.3 72.8% Fashion
39 Publix 33M 44.5 62.5% Supermarket
40 Department store 33M 38.2 69.7%
41 Petco 32M 38.3 63.3% Pet shop
42 Warehouse 32M 43.9 53.7%
43 Money back guarantee 31M 44.3 56.4% TV series
44 Cyber Monday 31M 41.6 61.1% E-Commerce
45 Point of sale 29M 43.5 57.8%
46 First-time buyer 28M 44.9 54.0%
47 Chewy 28M 35.0 66.8% Pet shop
48 Deal of the day 27M 43.4 62.5%
49 H&M 26M 35.7 75.0% Fashion
50 Discount Tire 26M 39.7 19.8%

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Frequently asked questions

How is this list of the most popular shopping audiences compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each shopping audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest shopping audience in United States?

Walmart currently leads with an estimated audience of 95M people in United States.

Other top lists in United States

Hardware Stores Mainstream Fashion Shops Coupons Furniture Shops Discount Stores Luxury Fashion Shops Department Stores Toys Shops Retail Drugstores
Related top lists Shopping · More audiences in United States