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Popularity ranking · United States

The 100 most popular Shopping audiences in United States

This curated ranking covers the 100 largest shopping audiences in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3.4k shopping audiences tracked in United States, the 100 ranked here account for the largest measured audience reach. Walmart, Gift and Sales promotion lead the list with a combined estimated audience of 272M people. Across all 100 entries the average audience size is 33M, and the largest, Walmart, reaches around 95M people in United States. Audience size is the estimated number of unique people in United States who actively engage with each shopping audience, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Anthropologie 26M 36.0 68.1% Fashion
52 Gift card 25M 41.0 67.3%
53 Temu 25M 41.6 53.8%
54 Meijer 24M 42.3 60.5% Supermarket
55 Sprouts Farmers Market 24M 42.7 67.8% Supermarket
56 Drop shipping 24M 44.1 56.0% E-Commerce
57 Poshmark 24M 39.3 66.6% Marketplace
58 Tractor Supply Company 23M 47.4 34.0% Hardware store
59 Bloomingdale's 22M 36.9 71.9%
60 Urban Outfitters 22M 33.7 69.7% Fashion
61 QuikTrip 22M 37.2 42.3% Convenience store
62 Discounting 22M 44.1 55.8%
63 Bath and Bodyworks 22M 28.9 86.8%
64 Circle K 21M 37.9 49.2% Supermarket
65 Saks Fifth Avenue 21M 37.7 71.0% Luxury fashion shop
66 Food Lion 18M 42.6 62.1% Supermarket
67 Office Depot 18M 41.8 59.6%
68 Academy Sports + Outdoors 18M 37.8 47.0%
69 Foot Locker 17M 32.3 46.5% Sportswear
70 Wegmans 17M 41.8 63.0% Supermarket
71 Showroom 16M 44.4 39.3%
72 Hypermarket 16M 43.9 65.0%
73 Apple Store 15M 39.7 49.7%
74 Micro Center 15M 38.8 21.8% Department store
75 Big-box store 15M 43.9 56.9%

Want the full picture for any of these audiences?

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Frequently asked questions

How is this list of the most popular shopping audiences compiled?

Rascasse aggregates anonymized search-behavior signals across United States and ranks each shopping audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest shopping audience in United States?

Walmart currently leads with an estimated audience of 95M people in United States.

Other top lists in United States

Hardware Stores Mainstream Fashion Shops Coupons Furniture Shops Discount Stores Luxury Fashion Shops Department Stores Toys Shops Retail Drugstores
Related top lists Shopping · More audiences in United States