Rascasse Audience Intelligence

The Chew Audience in United States

A data profile of the people who buy, follow and care about The Chew in United States — modelled from more than twelve digital signal sources. The Chew has an estimated audience of 300,539 people in United States.

#910among TV series in United States#4344among Movie / TV Show / Series in United States#8743in Movies & TV

The average The Chew fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food 4 Less, Stop & Shop, Jell-O, with strongest over-indexing on Food 4 Less (159.53× the country average).

Demographically, the The Chew audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Chew fan in United States is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Food 4 Less.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Chew profile in United States.

Audience size
301K
in United States
Gender
78.7%♀
21.3% male
Age
46.5
average years
Country rank
#48351
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Chew viewers

78.7% are female, 21.3% are male, average age 46.5.

Fig. 02

Gender split

78.7%
Female
21.3%
Male
Demographic split for The Chew audience in United States
MetricValue
Female78.7%
Male21.3%
Average age46.5
Estimated audience size300,539
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the The Chew audience in United States
Age bracketShare%
16-197%
20-2912%
30-3919%
40-4927%
50+36%
Fig. 04

Worldwide distribution

93.2%

of the worldwide The Chew audience comes from United States.

Worldwide audience distribution share by country for The Chew
CountryShare
United States93.2%
Canada3.1%
India0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Chew audience in United States is strongest.

Fig. 05

Top regions by affinity

The Chew fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~10K1.94×
02Ohio~10K1.56×
03Pennsylvania~10K1.37×
04Massachusetts~8K1.37×
05New Jersey~10K1.28×
06Michigan~10K1.24×
07New Hampshire~1K1.22×
08New York~20K1.20×
09Delaware<1K1.13×
10Wisconsin~5K1.09×
11Georgia~10K1.07×
12Vermont<1K1.07×
13Alaska<1K1.05×
14North Carolina~9K1.04×
15Connecticut~3K1.03×
16North Dakota<1K1.03×
17Iowa~2K1.01×
18South Dakota<1K1.01×
19Minnesota~4K1.00×
20Kentucky~4K1.00×
21Nebraska~2K1.00×
22West Virginia~1K0.98×
23Maine~1K0.98×
24Montana<1K0.98×
25Arkansas~2K0.97×
26Washington, District of Columbia<1K0.97×
27Rhode Island<1K0.95×
28Maryland~5K0.94×
29Missouri~5K0.94×
30Oklahoma~3K0.94×
31New Mexico~1K0.94×
32South Carolina~4K0.93×
33Oregon~3K0.93×
34Mississippi~2K0.92×
35Idaho~1K0.92×
36Virginia~7K0.91×
37Kansas~2K0.91×
38Hawaii~1K0.91×
39Florida~20K0.90×
40Illinois~9K0.90×
41Indiana~5K0.90×
42California~30K0.89×
43Alabama~4K0.89×
44Louisiana~3K0.89×
45Arizona~5K0.87×
46Nevada~2K0.86×
47Texas~20K0.84×
48Washington~5K0.83×
49Utah~2K0.82×
50Colorado~4K0.78×
Fig. 06

Affinity by region

Affinity by region — The Chew, United States
0.78×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Chew audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Chew audience
#·InterestCategoryAffinity×
01Food 4 LessShopping159.53×
02Jell-OFood & Beverages53.72×
03Cool WhipFood & Beverages44.99×
04Farrah AbrahamMovies & TV25.76×
05Stop & ShopShopping21.25×
06Nautica (clothing company)Fashion & Accessoires21.15×
07See's CandiesShopping20.51×
08Days of Our LivesMovies & TV16.40×
09Stacy KeiblerMovies & TV16.40×
10Straight whiskeyFood & Beverages14.90×
11Bobby FlayFood & Beverages11.99×
12Anthony BourdainFood & Beverages11.69×
13Caitriona BalfeFashion & Accessoires9.55×
14Martha StewartBusiness & Career8.50×
15OpenTableFood & Beverages8.23×
16Brittany SnowMovies & TV6.11×
17Microwave ovenHome & Garden4.53×
18QVCMovies & TV4.34×
19MSNNews2.29×
20SupermanMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Chew audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Chew audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.82×
Convenience OrientationPREMIUM1.53×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Chew audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Luxury OrientationPREMIUM0.81×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Chew have in United States?

The Chew has an estimated audience of 300,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Chew viewers?

78.7% of The Chew fans are female, 21.3% are male, with an average age of 46.5 years.

03

Which brands do The Chew fans like most?

The Chew fans show strongest brand affinity for Food 4 Less (159.53×), Stop & Shop (21.25×), and Jell-O (53.72×) over the country average.

04

Where do The Chew fans live in United States?

The Chew fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Chew fans also like?

Beyond The Chew itself, the audience over-indexes on Stop & Shop (21.25×), Jell-O (53.72×), See's Candies (20.51×), and Cool Whip (44.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Chew audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Chew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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