The Chew Audience in United States

The Chew logo

The Chew has an estimated audience of 298,936 people in United States. 78.7% are female, 21.3% are male, average age 46.5. Top regions: Texas, California, New York. Top brand affinities: Lulu 黃路梓茵, Crust punk, Home equity, Jesse Plemons, Keenan Allen.

The average The Chew fan in United States is 46.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Lulu 黃路梓茵, Crust punk, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (16.4× the country average). Demographically, the The Chew audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Chew fans

Demographic split for The Chew audience in United States
MetricValue
Female78.7%
Male21.3%
Average age46.5
Estimated audience size298,936

Audience persona

The typical The Chew fan in United States is more female, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for The Chew in United States
RegionReachAffinity
Texas23,0230.9×
California22,6030.69×
New York21,3601.28×
Florida19,4060.96×
Ohio16,6931.81×
Pennsylvania15,3031.52×
New Jersey11,0041.45×
Georgia10,8551.18×
Michigan10,2221.31×
North Carolina9,9071.1×
Illinois9,3480.94×
Massachusetts9,0411.54×
Virginia6,4850.89×
Tennessee6,0191×
Arizona5,1420.84×
Washington4,7070.78×
Maryland4,6830.91×
Wisconsin4,6011.02×
Indiana4,5220.83×
Missouri4,4990.93×
Minnesota4,4661.04×
South Carolina4,3230.96×
Alabama3,4950.84×
Kentucky3,3330.89×
Louisiana3,1770.82×
Connecticut3,1331.04×
Oregon3,1240.91×
Oklahoma3,0340.91×
Colorado2,7870.59×
Iowa2,4691×
Arkansas2,3810.97×
Nevada2,0920.72×
New Hampshire1,8781.59×
Mississippi1,8680.76×
Kansas1,7960.76×
Nebraska1,5151.01×
Utah1,2630.47×
New Mexico1,1840.79×
Delaware1,1461.39×
West Virginia1,1400.82×
Maine1,1191.05×
Idaho9910.66×
Washington, District of Columbia8280.92×
Alaska8031.26×
Hawaii7100.55×
Montana7000.84×
South Dakota6911×
Vermont6821.3×
North Dakota6731.1×
Wyoming6511.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Chew audience
BrandAffinityCategory
Lulu 黃路梓茵16.4×Movies & TV
Crust punk73.38×Music & Radio
Home equity4.2×Home & Garden
Jesse Plemons5.96×Movies & TV
Keenan Allen9.64×Sports
Whataburger1.81×Food & Beverages
Pillow2.12×Home & Garden
Urban horticulture2.73×Home & Garden
Historic site3.21×Arts & Culture
Jingoism1.63×Politics & Society
Nebraska Cornhuskers football2.71×Sports
Bell Helmets12.65×Cars & Mobility
Square foot gardening11.77×Home & Garden
JDSU2×Business & Career
Vocal harmony2.91×Music & Radio
Kansas1.56×Travel & Leisure
Grinch2.4×Movies & TV
Charlamagne Tha God5.45×Movies & TV
Hocus Pocus2.71×Movies & TV
Saving1.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Chew audience
TraitClusterScore
Risk AppetiteTHRILL1.76
Community OrientationOPEN1.63
Luxury OrientationPREMIUM1.54
Price SensitivityPREMIUM1.5
Family OrientationCONSERVATISM1.48
IndulgenceJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for The Chew
CountryShare
United States94.6%
Canada3.2%
Mexico0.2%

See The Chew audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Chew have in United States?

The Chew has an estimated audience of 298,936 people in United States, concentrated in Texas and California.

What is the gender split and age of The Chew fans?

78.7% of The Chew fans are female, 21.3% are male, with an average age of 46.5 years.

Which brands do The Chew fans like most?

The Chew fans show strongest brand affinity for Lulu 黃路梓茵 (16.4×), Crust punk (73.38×), and Home equity (4.2×) over the country average.

Where do The Chew fans live in United States?

The Chew fans in United States are most concentrated in Texas (reach 23,023), California (reach 22,603), and New York (reach 21,360). These three regions account for the largest share of the active audience.

What other brands do The Chew fans also like?

Beyond The Chew itself, the audience over-indexes on Crust punk (73.38×), Home equity (4.2×), Jesse Plemons (5.96×), and Keenan Allen (9.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Chew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.