Lake Zurich Audience in Germany
Lake Zurich has an estimated audience of 256,554 people in Germany. 55.7% are female, 44.3% are male, average age 38.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Fressnapf, Sports betting, Schlager music, Deichmann, SV Werder Bremen.
The average Lake Zurich fan in Germany is 38.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Fressnapf, Sports betting, Schlager music, with strongest over-indexing on Fressnapf (3.21× the country average). Demographically, the Lake Zurich audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Lake
Demographics of Lake Zurich fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 38.1 |
| Estimated audience size | 256,554 |
Audience persona
The typical Lake Zurich fan in Germany is more female, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 90,079 | 2.57× |
| Bayern | 60,475 | 1.47× |
| Nordrhein-Westfalen | 52,089 | 0.93× |
| Hessen | 23,963 | 1.23× |
| Niedersachsen | 21,021 | 0.84× |
| Rheinland-Pfalz | 16,930 | 1.32× |
| Sachsen | 10,656 | 0.85× |
| Berlin | 10,261 | 0.89× |
| Schleswig-Holstein | 6,238 | 0.68× |
| Brandenburg | 5,206 | 0.65× |
| Thüringen | 5,188 | 0.79× |
| Hamburg | 5,015 | 0.87× |
| Sachsen-Anhalt | 3,752 | 0.56× |
| Saarland | 3,726 | 1.18× |
| Mecklenburg-Vorpommern | 2,913 | 0.59× |
| Bremen | 1,635 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 3.21× | Shopping |
| Sports betting | 5.36× | Games |
| Schlager music | 2.24× | Music & Radio |
| Deichmann | 1.85× | Shopping |
| SV Werder Bremen | 1.61× | Sports |
| Breaking news | 1.93× | Movies & TV |
| Markus Lanz | 2.32× | Movies & TV |
| AutoScout24 | 1.55× | Cars & Mobility |
| Helene Fischer | 1.81× | Music & Radio |
| Dynamo Dresden | 2.07× | Sports |
| Gute Zeiten, schlechte Zeiten | 1.99× | Movies & TV |
| Thomas Gottschalk | 2.14× | Movies & TV |
| S.S.C. Napoli | 4.82× | Sports |
| ZDF | 1.65× | Movies & TV |
| Arnold Schwarzenegger | 3.79× | Movies & TV |
| Let's Dance (German TV series) | 1.89× | Movies & TV |
| Florian Silbereisen | 2.16× | Music & Radio |
| Sportschau | 1.55× | Sports |
| Kai Pflaume | 3.83× | Movies & TV |
| Online newspaper | 1.64× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.78 |
| Extroversion | THRILL | 1.44 |
| Patriotism | CONSERVATISM | 1.39 |
| Convenience Orientation | PREMIUM | 1.38 |
| Community Orientation | OPEN | 1.28 |
| Pet Ownership | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 55.5% |
| Germany | 25.0% |
| United States | 7.4% |
See Lake Zurich audiences in other countries
More Lake audiences in Germany
- Lake Constance (1,237,027)
- Lake Bled (557,428)
- Wolfgangsee (373,100)
- Lake Iseo (298,972)
- Müritz (267,921)
Frequently asked questions
How many fans does Lake Zurich have in Germany?
Lake Zurich has an estimated audience of 256,554 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Lake Zurich fans?
55.7% of Lake Zurich fans are female, 44.3% are male, with an average age of 38.1 years.
Which brands do Lake Zurich fans like most?
Lake Zurich fans show strongest brand affinity for Fressnapf (3.21×), Sports betting (5.36×), and Schlager music (2.24×) over the country average.
Where do Lake Zurich fans live in Germany?
Lake Zurich fans in Germany are most concentrated in Baden-Württemberg (reach 90,079), Bayern (reach 60,475), and Nordrhein-Westfalen (reach 52,089). These three regions account for the largest share of the active audience.
What other brands do Lake Zurich fans also like?
Beyond Lake Zurich itself, the audience over-indexes on Sports betting (5.36×), Schlager music (2.24×), Deichmann (1.85×), and SV Werder Bremen (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lake Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.