Rascasse Audience Intelligence

Lake Zurich Audience in Germany

A data profile of the people who buy, follow and care about Lake Zurich in Germany — modelled from more than twelve digital signal sources. Lake Zurich has an estimated audience of 256,554 people in Germany.

#6among Lake in Germany#1872among POI in Germany#1580in Travel & Leisure

The average Lake Zurich fan in Germany is 38.1 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Non-alcoholic beverage, Online newspaper, Breaking news, with strongest over-indexing on Non-alcoholic beverage (5.33× the country average).

Demographically, the Lake Zurich audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lake Zurich fan in Germany is more female, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lake Zurich profile in Germany.

Audience size
257K
in Germany
Gender
55.7%♀
44.3% male
Age
38.1
average years
Country rank
#19332
POI in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lake Zurich fans

55.7% are female, 44.3% are male, average age 38.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Lake Zurich audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age38.1
Estimated audience size256,554
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Lake Zurich audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4923%
50+17%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Lake Zurich audience comes from Germany.

Worldwide audience distribution share by country for Lake Zurich
CountryShare
Switzerland55.5%
Germany25.0%
United States7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lake Zurich audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lake Zurich fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K2.50×
02Bayern~60K1.41×
03Rheinland-Pfalz~20K1.27×
04Hessen~20K1.24×
05Saarland~4K1.16×
06Bremen~2K0.94×
07Berlin~10K0.92×
08Hamburg~5K0.92×
09Nordrhein-Westfalen~50K0.90×
10Thüringen~6K0.85×
11Niedersachsen~20K0.84×
12Sachsen~10K0.84×
13Mecklenburg-Vorpommern~4K0.74×
14Schleswig-Holstein~7K0.73×
15Brandenburg~6K0.73×
16Sachsen-Anhalt~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Lake Zurich, Germany
0.71×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lake Zurich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lake Zurich audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages5.33×
02Steffi GrafSports4.73×
03Mineral waterFood & Beverages4.03×
04Boris BeckerSports3.12×
05Andy BorgMusic & Radio2.97×
06Junge FreiheitNews2.73×
07Public transportCars & Mobility2.49×
08Online newspaperNews2.44×
09Breaking newsMovies & TV2.25×
10FressnapfShopping2.18×
11Aral AGCars & Mobility2.08×
12Dynamo DresdenSports1.99×
13Schlager musicMusic & Radio1.97×
14DeichmannShopping1.83×
15ZDFMovies & TV1.79×
16PostbankBusiness & Career1.79×
17Helene FischerMusic & Radio1.68×
18SV Werder BremenSports1.67×
19AutoScout24Cars & Mobility1.66×
20SportschauSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lake Zurich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lake Zurich audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.63×
Convenience OrientationPREMIUM1.95×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lake Zurich audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.56×
Design AffinityPREMIUM0.56×
Price SensitivityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lake Zurich have in Germany?

Lake Zurich has an estimated audience of 256,554 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Lake Zurich fans?

55.7% of Lake Zurich fans are female, 44.3% are male, with an average age of 38.1 years.

03

Which brands do Lake Zurich fans like most?

Lake Zurich fans show strongest brand affinity for Non-alcoholic beverage (5.33×), Online newspaper (2.44×), and Breaking news (2.25×) over the country average.

04

Where do Lake Zurich fans live in Germany?

Lake Zurich fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Bayern (reach ~60K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lake Zurich fans also like?

Beyond Lake Zurich itself, the audience over-indexes on Online newspaper (2.44×), Breaking news (2.25×), Deichmann (1.83×), and SV Werder Bremen (1.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lake audiences in Germany

See Lake Zurich audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lake Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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