Rascasse Audience Intelligence

Müritz Audience in Germany

A data profile of the people who buy, follow and care about Müritz in Germany — modelled from more than twelve digital signal sources. Müritz has an estimated audience of 267,920 people in Germany.

#5among Lake in Germany#1810among POI in Germany#1532in Travel & Leisure

The average Müritz fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern.

Top brand affinities include Schlager music, Solar energy, Tour de France, with strongest over-indexing on Schlager music (2.25× the country average).

Demographically, the Müritz audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Müritz fan in Germany is balanced, around 41.1 years old, with strong Tradition tendencies and a notable affinity for Schlager music.

Category: Travel & Leisure · Type: POI · Subtype: Lake

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Müritz profile in Germany.

Audience size
268K
in Germany
Gender
53.8%♀
46.2% male
Age
41.1
average years
Country rank
#18807
POI in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Müritz fans

53.8% are female, 46.2% are male, average age 41.1.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Müritz audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age41.1
Estimated audience size267,920
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Müritz audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

92.7%

of the worldwide Müritz audience comes from Germany.

Worldwide audience distribution share by country for Müritz
CountryShare
Germany92.7%
Switzerland1.4%
Austria1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Müritz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Müritz fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K4.13×
02Brandenburg~10K1.64×
03Sachsen-Anhalt~9K1.33×
04Sachsen~20K1.21×
05Berlin~10K1.19×
06Thüringen~7K1.06×
07Niedersachsen~20K0.83×
08Schleswig-Holstein~8K0.83×
09Hamburg~4K0.71×
10Bremen~1K0.63×
11Saarland~2K0.48×
12Nordrhein-Westfalen~30K0.47×
13Hessen~10K0.47×
14Rheinland-Pfalz~6K0.44×
15Bayern~20K0.42×
16Baden-Württemberg~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Müritz, Germany
0.41×1.00×4.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Müritz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Müritz audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports3.60×
02Sports bettingGames3.36×
03Sandra BullockMovies & TV3.08×
04Tour de FranceSports2.80×
05EasyJetTravel & Leisure2.55×
06Solar energyHome & Garden2.32×
07QVCMovies & TV2.31×
08Schlager musicMusic & Radio2.25×
09Hardware storeHome & Garden2.20×
10ZooKids & Family2.11×
11Public transportCars & Mobility2.08×
123. LigaSports2.01×
13Online newspaperNews1.93×
14Garden centreHome & Garden1.79×
15RyanairTravel & Leisure1.74×
16Car rentalsCars & Mobility1.64×
17Renewable energyBusiness & Career1.60×
18Country musicMusic & Radio1.57×
19Alpine skiingSports1.54×
20Booking.comTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Müritz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Müritz audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
DIY MentalityTHRILL1.34×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Müritz audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.46×
Risk AppetiteTHRILL0.51×
MindfulnessBALANCE0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Müritz have in Germany?

Müritz has an estimated audience of 267,920 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Müritz fans?

53.8% of Müritz fans are female, 46.2% are male, with an average age of 41.1 years.

03

Which brands do Müritz fans like most?

Müritz fans show strongest brand affinity for Schlager music (2.25×), Solar energy (2.32×), and Tour de France (2.8×) over the country average.

04

Where do Müritz fans live in Germany?

Müritz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Niedersachsen (reach ~20K), and Mecklenburg-Vorpommern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Müritz fans also like?

Beyond Müritz itself, the audience over-indexes on Solar energy (2.32×), Tour de France (2.8×), QVC (2.31×), and Ryanair (1.74×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Müritz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Müritz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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