A data profile of the people who buy, follow and care about Chin-up in United States — modelled from more than twelve digital signal sources. Chin-up has an estimated audience of 532,973 people in United States.
The average Chin-up fan in United States is 39.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Energy bar, cardio fitness, High-intensity interval training, with strongest over-indexing on Energy bar (24.57× the country average).
Demographically, the Chin-up audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Chin-up fan in United States is more male, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Energy bar.
The key figures that characterise the Chin-up profile in United States.
43.4% are female, 56.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 39.3 |
| Estimated audience size | 532,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Chin-up audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.9% |
| France | 9.8% |
| United Kingdom | 9.3% |
Where the Chin-up audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wisconsin | ~10K | 1.39× | |
| 02 | California | ~70K | 1.26× | |
| 03 | New York | ~40K | 1.23× | |
| 04 | Massachusetts | ~10K | 1.22× | |
| 05 | Texas | ~50K | 1.18× | |
| 06 | Georgia | ~20K | 1.17× | |
| 07 | Virginia | ~10K | 1.15× | |
| 08 | Washington | ~10K | 1.14× | |
| 09 | Washington, District of Columbia | ~2K | 1.14× | |
| 10 | Connecticut | ~6K | 1.12× | |
| 11 | Florida | ~40K | 1.11× | |
| 12 | Arizona | ~10K | 1.11× | |
| 13 | Utah | ~5K | 1.11× | |
| 14 | New Jersey | ~10K | 1.10× | |
| 15 | Illinois | ~20K | 1.08× | |
| 16 | Maryland | ~10K | 1.08× | |
| 17 | Nevada | ~6K | 1.08× | |
| 18 | North Carolina | ~20K | 1.06× | |
| 19 | Hawaii | ~2K | 1.06× | |
| 20 | Pennsylvania | ~20K | 1.04× | |
| 21 | Colorado | ~9K | 1.03× | |
| 22 | Nebraska | ~3K | 1.03× | |
| 23 | New Mexico | ~3K | 1.02× | |
| 24 | Rhode Island | ~2K | 0.99× | |
| 25 | North Dakota | ~1K | 0.99× | |
| 26 | South Dakota | ~1K | 0.98× | |
| 27 | Minnesota | ~7K | 0.97× | |
| 28 | Delaware | ~1K | 0.97× | |
| 29 | Louisiana | ~7K | 0.96× | |
| 30 | Oregon | ~6K | 0.96× | |
| 31 | Iowa | ~4K | 0.96× | |
| 32 | Alaska | ~1K | 0.96× | |
| 33 | South Carolina | ~8K | 0.94× | |
| 34 | Idaho | ~3K | 0.94× | |
| 35 | Ohio | ~20K | 0.93× | |
| 36 | Tennessee | ~10K | 0.93× | |
| 37 | Oklahoma | ~5K | 0.93× | |
| 38 | New Hampshire | ~2K | 0.93× | |
| 39 | Alabama | ~7K | 0.92× | |
| 40 | Mississippi | ~4K | 0.92× | |
| 41 | Kansas | ~4K | 0.92× | |
| 42 | Maine | ~2K | 0.92× | |
| 43 | Montana | ~1K | 0.92× | |
| 44 | Vermont | <1K | 0.92× | |
| 45 | Indiana | ~9K | 0.91× | |
| 46 | Kentucky | ~6K | 0.91× | |
| 47 | Michigan | ~10K | 0.90× | |
| 48 | Missouri | ~8K | 0.90× | |
| 49 | Arkansas | ~4K | 0.90× | |
| 50 | West Virginia | ~2K | 0.88× |
The strongest cross-interests of the Chin-up audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | cardio fitness | Sports | 37.74× | ||
| 02 | Energy bar | Food & Beverages | 24.57× | ||
| 03 | Wallace and Gromit | Movies & TV | 20.00× | ||
| 04 | Eraserhead | Movies & TV | 20.00× | ||
| 05 | Resistance band | Sports | 13.29× | ||
| 06 | Activity tracker | Technology & Electronics | 12.74× | ||
| 07 | Dumbbell | Sports | 12.26× | ||
| 08 | Daiso | Fashion & Accessoires | 11.72× | ||
| 09 | Olympic sports | Sports | 8.24× | ||
| 10 | High-intensity interval training | Sports | 8.15× | ||
| 11 | Bikram Yoga | Health | 6.43× | ||
| 12 | Fitbit | Technology & Electronics | 4.91× | ||
| 13 | Sustainable energy | Home & Garden | 3.59× | ||
| 14 | QVC | Movies & TV | 3.33× | ||
| 15 | First class travel | Travel & Leisure | 3.06× | ||
| 16 | FedEx | Business & Career | 2.76× | ||
| 17 | Planet Fitness | Sports | 2.63× | ||
| 18 | Mortgage loans | Business & Career | 2.35× | ||
| 19 | Happiness | Health | 2.08× | ||
| 20 | Internet & Social Media | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.03× | |
| Patriotism | CONSERVATISM | 1.71× | |
| Mindfulness | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Creativity | OPEN | 0.95× | |
| Tradition | CONSERVATISM | 0.95× |
Chin-up has an estimated audience of 532,973 people in United States, concentrated in California and Texas.
43.4% of Chin-up fans are female, 56.6% are male, with an average age of 39.3 years.
Chin-up fans show strongest brand affinity for Energy bar (24.57×), cardio fitness (37.74×), and High-intensity interval training (8.15×) over the country average.
Chin-up fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Chin-up itself, the audience over-indexes on cardio fitness (37.74×), High-intensity interval training (8.15×), Activity tracker (12.74×), and Dumbbell (12.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Chin-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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