Chin-up Audience in United States
Chin-up has an estimated audience of 532,973 people in United States. 43.4% are female, 56.6% are male, average age 39.3. Top brand affinities: Autism Awareness, Energy bar, Diabetes mellitus awareness, cardio fitness, Microblogging.
Top brand affinities include Autism Awareness, Energy bar, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Chin-up audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Extroversion.
Category: Sports · Type: Topic
Demographics of Chin-up fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 39.3 |
| Estimated audience size | 532,973 |
Audience persona
The typical Chin-up fan in United States is more male, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Energy bar | 21.39× | Food & Beverages |
| Diabetes mellitus awareness | 12.48× | Health |
| cardio fitness | 43.81× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Planet Fitness | 3.95× | Sports |
| High-intensity interval training | 8.16× | Sports |
| MSN | 3.58× | News |
| Olympic sports | 9.8× | Sports |
| Chuck Norris | 4.85× | Movies & TV |
| Activity tracker | 10.59× | Technology & Electronics |
| Dumbbell | 10.22× | Sports |
| Wallace and Gromit | 20× | Movies & TV |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Bachelor of Business Administration | 26.89× | Business & Career |
| Happiness | 2.15× | Health |
| Rogue Fitness | 13.07× | Sports |
| Diaper bag | 4.07× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.96 |
| Extroversion | THRILL | 1.79 |
| Mindfulness | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| France | 9.9% |
| United Kingdom | 9.4% |
See Chin-up audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chin-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.