Chin-up Audience in United States
Chin-up has an estimated audience of 532,973 people in United States. 43.4% are female, 56.6% are male, average age 39.3. Top brand affinities: Product design, Dog breed, Who Wants to Be a Millionaire?, Israel, Throne of Glass.
Top brand affinities include Product design, Dog breed, Who Wants to Be a Millionaire?, with strongest over-indexing on Product design (5× the country average). Demographically, the Chin-up audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Extroversion.
Category: Sports · Type: Topic
Demographics of Chin-up fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 39.3 |
| Estimated audience size | 532,973 |
Audience persona
The typical Chin-up fan in United States is more male, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 5× | Business & Career |
| Dog breed | 2.96× | Pets & Animals |
| Who Wants to Be a Millionaire? | 20× | Movies & TV |
| Israel | 3.49× | Travel & Leisure |
| Throne of Glass | 11.61× | Literature |
| Urban horticulture | 5.67× | Home & Garden |
| UK garage | 8.05× | Music & Radio |
| Kansas | 3.35× | Travel & Leisure |
| JDSU | 3.46× | Business & Career |
| Certified diabetes educator | 15.08× | Business & Career |
| Malayalam | 11.22× | Politics & Society |
| Staycation | 3.38× | Home & Garden |
| Stamp collecting | 3.78× | Home & Garden |
| edureka | 26.89× | Business & Career |
| Pro-Ject | 2.86× | Music & Radio |
| Embroidery Library | 10.68× | Home & Garden |
| The Finder (U.S. TV series) | 15.01× | Movies & TV |
| Google Photos | 1.61× | Technology & Electronics |
| Jesse Plemons | 2.18× | Movies & TV |
| Isometric exercise | 5.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.96 |
| Extroversion | THRILL | 1.79 |
| Mindfulness | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.27 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.2% |
| France | 9.9% |
| United Kingdom | 9.4% |
See Chin-up audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chin-up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.