Rascasse Audience Intelligence

Kelley Blue Book Target Market in United States

Kelley Blue Book has an estimated audience of 17.8M people in United States.

#210among brands in United States#123in Movies & TV

The average Kelley Blue Book fan in United States is 42.5 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Carvana, Edmunds.com, TrueCar, with strongest over-indexing on Carvana (8× the country average).

Demographically, the Kelley Blue Book audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Kelley Blue Book fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Carvana.

Category: Movies & TV · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17.8M
in United States
Gender
35.3%♀
64.7% male
Age
42.5
average years
Country rank
#1934
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kelley Blue Book

35.3% are female, 64.7% are male, average age 42.5.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Kelley Blue Book audience in United States
MetricValue
Female35.3%
Male64.7%
Average age42.5
Estimated audience size17.8M
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Kelley Blue Book audience in United States
Age bracketShare%
16-2415%
25-3418%
35-4418%
45-5421%
55+28%
Fig. 04

Worldwide distribution

92.7%

of the worldwide Kelley Blue Book audience comes from United States.

Worldwide audience distribution share by country for Kelley Blue Book
CountryShare
United States92.7%
Brazil0.7%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kelley Blue Book customers by region in United States
#RegionReachAffinity×
01North Dakota~70K1.67×
02Montana~90K1.61×
03South Dakota~70K1.56×
04Iowa~300K1.53×
05West Virginia~100K1.46×
06Wyoming~40K1.46×
07Nebraska~100K1.39×
08Alaska~50K1.34×
09Idaho~100K1.33×
10Arkansas~200K1.26×
11Missouri~400K1.24×
12Kansas~200K1.22×
13Maine~90K1.22×
14Wisconsin~400K1.20×
15Oklahoma~200K1.16×
16Vermont~40K1.12×
17Tennessee~400K1.11×
18Minnesota~300K1.09×
19Utah~200K1.08×
20Oregon~200K1.06×
21New Hampshire~70K1.06×
22Indiana~400K1.05×
23Mississippi~200K1.02×
24Kentucky~200K1.01×
25New Mexico~100K1.01×
26Hawaii~80K1.01×
27Arizona~400K1.00×
28Alabama~300K0.99×
29Michigan~500K0.96×
30Ohio~600K0.95×
31Louisiana~200K0.93×
32Colorado~300K0.92×
33Pennsylvania~600K0.88×
34Washington~400K0.87×
35South Carolina~200K0.84×
36North Carolina~500K0.78×
37Nevada~100K0.78×
38Georgia~500K0.77×
39Illinois~500K0.75×
40Virginia~300K0.72×
41Connecticut~100K0.72×
42Delaware~40K0.72×
43Florida~800K0.71×
44Texas~800K0.70×
45Rhode Island~40K0.67×
46California~1.5M0.63×
47Massachusetts~200K0.62×
48Maryland~200K0.61×
49New Jersey~300K0.52×
50New York~500K0.50×
Fig. 06

Affinity by region

Affinity by region — Kelley Blue Book, United States
0.50×1.00×1.67×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kelley Blue Book audience vs. the country average
#·InterestCategoryAffinity×
01CarvanaCars & Mobility8.00×
02Edmunds.comCars & Mobility7.57×
03TrueCarCars & Mobility6.94×
04CarGurusCars & Mobility6.54×
05Carfax (company)Cars & Mobility6.17×
06CarMaxCars & Mobility6.04×
07AutotraderCars & Mobility5.71×
08Kurt RussellMovies & TV3.53×
09Full-size carCars & Mobility3.33×
10Enterprise Rent-A-CarCars & Mobility3.14×
11Power (physics)Business & Career2.68×
12DeerPets & Animals2.48×
13Trophy huntingSports2.35×
14HondaCars & Mobility2.26×
15AutoZoneCars & Mobility2.22×
16O'Reilly Auto PartsCars & Mobility2.18×
17Used carCars & Mobility1.97×
18EngineCars & Mobility1.95×
19WheelCars & Mobility1.75×
20SUVsCars & Mobility1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kelley Blue Book audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kelley Blue Book audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Need for SecurityCONSERVATISM1.21×
Quality AwarenessPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kelley Blue Book audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
IndulgenceJOY0.77×
IndividualismJOY0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kelley Blue Book over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kelley-blue-book-38770” · Methodology