Mobile.de Audience in Germany
Mobile.de has an estimated audience of 1,463,832 people in Germany. 28.1% are female, 71.9% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, CAC 40, Israeli cuisine, Metamorphoses, Leverage (TV series).
The average Mobile.de fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, CAC 40, Israeli cuisine, with strongest over-indexing on Progressive rock (1.89× the country average). Demographically, the Mobile.de audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Mobile.de fans
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 39.6 |
| Estimated audience size | 1,463,832 |
Audience persona
The typical Mobile.de fan in Germany is more male, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 374,783 | 1.17× |
| Bayern | 318,191 | 1.35× |
| Baden-Württemberg | 269,579 | 1.35× |
| Niedersachsen | 151,350 | 1.06× |
| Hessen | 122,947 | 1.1× |
| Rheinland-Pfalz | 98,327 | 1.34× |
| Sachsen | 58,310 | 0.81× |
| Schleswig-Holstein | 51,381 | 0.98× |
| Berlin | 41,823 | 0.64× |
| Brandenburg | 37,383 | 0.82× |
| Thüringen | 32,815 | 0.88× |
| Sachsen-Anhalt | 32,006 | 0.84× |
| Hamburg | 28,492 | 0.86× |
| Mecklenburg-Vorpommern | 22,311 | 0.8× |
| Saarland | 20,642 | 1.15× |
| Bremen | 10,476 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.89× | Music & Radio |
| CAC 40 | 1.63× | Business & Career |
| Israeli cuisine | 5.2× | Food & Beverages |
| Metamorphoses | 2.78× | Literature |
| Leverage (TV series) | 4.76× | Movies & TV |
| MK | 1.9× | Music & Radio |
| Icon (magazine) | 1.64× | Arts & Culture |
| The Tree of Life (film) | 6.49× | Movies & TV |
| Video izle | 2.07× | |
| Home Delivery | 1.63× | Food & Beverages |
| Acoustic music | 2.29× | Music & Radio |
| Noodle (Gorillaz) | 1.79× | Music & Radio |
| Jaguar F-Pace | 3.34× | Cars & Mobility |
| Rhodiola | 4.84× | Health |
| Hipster | 3.5× | Politics & Society |
| Cultural studies | 3.26× | Business & Career |
| Equinix | 4.75× | Business & Career |
| I-Witness | 5.15× | Movies & TV |
| Google Home | 2.63× | Technology & Electronics |
| Eden Lake | 2.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.42 |
| Need for Security | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.23 |
| DIY Mentality | THRILL | 1.21 |
| Sports Activity | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.8% |
| Poland | 5.9% |
| Romania | 4.5% |
See Mobile.de audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Mobile.de have in Germany?
Mobile.de has an estimated audience of 1,463,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile.de fans?
28.1% of Mobile.de fans are female, 71.9% are male, with an average age of 39.6 years.
Which brands do Mobile.de fans like most?
Mobile.de fans show strongest brand affinity for Progressive rock (1.89×), CAC 40 (1.63×), and Israeli cuisine (5.2×) over the country average.
Where do Mobile.de fans live in Germany?
Mobile.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 374,783), Bayern (reach 318,191), and Baden-Württemberg (reach 269,579). These three regions account for the largest share of the active audience.
What other brands do Mobile.de fans also like?
Beyond Mobile.de itself, the audience over-indexes on CAC 40 (1.63×), Israeli cuisine (5.2×), Metamorphoses (2.78×), and Leverage (TV series) (4.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.