Weight Watchers Recipes Audience in United States

Weight Watchers Recipes logo

Weight Watchers Recipes has an estimated audience of 793,576 people in United States. 67.3% are female, 32.7% are male, average age 34.5. Top regions: Florida, Texas, New York. Top brand affinities: Charli XCX, Irina Shayk, Cyndi Lauper, Channing Tatum, Do it yourself (DIY).

The average Weight Watchers Recipes fan in United States is 34.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Charli XCX, Irina Shayk, Cyndi Lauper, with strongest over-indexing on Charli XCX (56.52× the country average). Demographically, the Weight Watchers Recipes audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Weight Watchers Recipes fans

Demographic split for Weight Watchers Recipes audience in United States
MetricValue
Female67.3%
Male32.7%
Average age34.5
Estimated audience size793,576

Audience persona

The typical Weight Watchers Recipes fan in United States is more female, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Weight Watchers Recipes in United States
RegionReachAffinity
Florida40,3290.75×
Texas40,0970.59×
New York38,1350.86×
California37,2510.43×
Ohio33,5711.37×
Pennsylvania33,4311.25×
North Carolina27,5891.16×
Michigan23,5751.14×
Illinois22,3230.84×
Georgia19,8060.81×
Massachusetts19,0431.22×
Wisconsin18,8971.58×
Virginia18,4300.95×
New Jersey17,7970.88×
Tennessee17,6371.11×
Indiana17,2981.19×
Alabama15,6701.41×
Missouri15,0731.18×
Arizona14,4230.89×
South Carolina14,3971.21×
Kentucky13,3621.34×
Minnesota12,9131.14×
Washington11,4150.72×
Maryland10,4430.77×
Louisiana9,8980.97×
Colorado9,3770.75×
Connecticut9,1051.14×
Iowa8,9191.36×
Oklahoma8,3930.95×
Arkansas7,2511.11×
Oregon7,0570.78×
Kansas6,3621.02×
Mississippi6,1730.94×
West Virginia6,1631.67×
New Hampshire5,3411.71×
Maine5,2051.83×
Nebraska4,2841.08×
Utah4,2520.6×
Nevada3,5830.47×
Rhode Island3,1731.26×
Idaho3,0920.78×
South Dakota2,1421.17×
New Mexico2,0540.52×
Delaware2,0360.93×
Vermont2,0361.46×
Montana1,9110.87×
North Dakota1,7111.05×
Alaska1,0210.6×
Hawaii9410.28×
Washington, District of Columbia7460.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weight Watchers Recipes audience
BrandAffinityCategory
Charli XCX56.52×Music & Radio
Irina Shayk78.73×Fashion & Accessoires
Cyndi Lauper33.86×Music & Radio
Channing Tatum9.57×Movies & TV
Do it yourself (DIY)2.03×Home & Garden
Natural foods4.84×Food & Beverages
Real property3.15×Home & Garden
Bachelor of Business Administration21.72×Business & Career
Designer clothing3.72×Fashion & Accessoires
Family car5.69×Cars & Mobility
Backstreet Boys10.8×Music & Radio
Louis Vuitton3.03×Fashion & Accessoires
Heidi Klum7.24×Fashion & Accessoires
Take-out2.56×Food & Beverages
Personal care2.33×Health
Curling10.73×Sports
Protein Shake12.01×Food & Beverages
QVC3.74×Movies & TV
Nordstrom2.15×Shopping
Eyelash extensions3.54×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weight Watchers Recipes audience
TraitClusterScore
Family OrientationCONSERVATISM2.22
Design AffinityPREMIUM2.15
LGBTQ+ IdentityOPEN2.08
DIY MentalityTHRILL1.78
Pet OwnershipJOY1.76
MindfulnessBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Weight Watchers Recipes
CountryShare
United States80.3%
United Kingdom10.2%
Canada4.9%

See Weight Watchers Recipes audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Weight Watchers Recipes have in United States?

Weight Watchers Recipes has an estimated audience of 793,576 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Weight Watchers Recipes fans?

67.3% of Weight Watchers Recipes fans are female, 32.7% are male, with an average age of 34.5 years.

Which brands do Weight Watchers Recipes fans like most?

Weight Watchers Recipes fans show strongest brand affinity for Charli XCX (56.52×), Irina Shayk (78.73×), and Cyndi Lauper (33.86×) over the country average.

Where do Weight Watchers Recipes fans live in United States?

Weight Watchers Recipes fans in United States are most concentrated in Florida (reach 40,329), Texas (reach 40,097), and New York (reach 38,135). These three regions account for the largest share of the active audience.

What other brands do Weight Watchers Recipes fans also like?

Beyond Weight Watchers Recipes itself, the audience over-indexes on Irina Shayk (78.73×), Cyndi Lauper (33.86×), Channing Tatum (9.57×), and Do it yourself (DIY) (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weight Watchers Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.