Rascasse Audience Intelligence

Weight Watchers Recipes Audience in United States

A data profile of the people who buy, follow and care about Weight Watchers Recipes in United States — modelled from more than twelve digital signal sources. Weight Watchers Recipes has an estimated audience of 789,502 people in United States.

#877among Website / Newspaper / Magazine in United States#1537in Food & Beverages

The average Weight Watchers Recipes fan in United States is 34.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Charli XCX, Cyndi Lauper, Irina Shayk, with strongest over-indexing on Charli XCX (40.65× the country average).

Demographically, the Weight Watchers Recipes audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weight Watchers Recipes fan in United States is more female, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Charli XCX.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weight Watchers Recipes profile in United States.

Audience size
790K
in United States
Gender
67.3%♀
32.7% male
Age
34.5
average years
Country rank
#27704
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Weight Watchers Recipes

67.3% are female, 32.7% are male, average age 34.5.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Weight Watchers Recipes audience in United States
MetricValue
Female67.3%
Male32.7%
Average age34.5
Estimated audience size789,502
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Weight Watchers Recipes audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4919%
50+10%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Weight Watchers Recipes audience comes from United States.

Worldwide audience distribution share by country for Weight Watchers Recipes
CountryShare
United States80.2%
United Kingdom10.2%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weight Watchers Recipes audience in United States is strongest.

Fig. 05

Top regions by affinity

Weight Watchers Recipes fans by region: top regions in United States
#RegionReachAffinity×
01Maine~5K1.77×
02New Hampshire~5K1.63×
03West Virginia~6K1.57×
04Wisconsin~20K1.53×
05Vermont~2K1.35×
06Kentucky~10K1.33×
07Iowa~9K1.33×
08Alabama~10K1.31×
09Ohio~30K1.29×
10Pennsylvania~30K1.21×
11Rhode Island~3K1.20×
12Indiana~20K1.18×
13Massachusetts~20K1.16×
14Missouri~10K1.16×
15South Carolina~10K1.16×
16South Dakota~2K1.16×
17Connecticut~9K1.14×
18Tennessee~20K1.12×
19Michigan~20K1.11×
20Minnesota~10K1.11×
21Nebraska~4K1.11×
22North Carolina~30K1.10×
23Arkansas~7K1.08×
24North Dakota~2K1.08×
25Mississippi~7K1.05×
26Kansas~6K1.00×
27Delaware~2K1.00×
28Louisiana~10K0.99×
29Oklahoma~8K0.96×
30Virginia~20K0.94×
31Montana~2K0.94×
32Alaska~1K0.85×
33New Jersey~20K0.84×
34Idaho~3K0.84×
35Arizona~10K0.83×
36Oregon~7K0.82×
37New York~40K0.81×
38Georgia~20K0.80×
39Illinois~20K0.79×
40Maryland~10K0.77×
41Florida~40K0.73×
42Colorado~9K0.73×
43Washington~10K0.71×
44New Mexico~3K0.69×
45Hawaii~2K0.68×
46Utah~5K0.66×
47Washington, District of Columbia~2K0.65×
48Nevada~5K0.59×
49Texas~40K0.57×
50California~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Weight Watchers Recipes, United States
0.43×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weight Watchers Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weight Watchers Recipes audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires63.94×
02Cyndi LauperMusic & Radio44.27×
03Charli XCXMusic & Radio40.65×
04Depeche ModeMusic & Radio17.95×
05QVCMovies & TV13.28×
06Channing TatumMovies & TV12.50×
07Heidi KlumFashion & Accessoires9.05×
08Weather forecastingHome & Garden7.99×
09Discount storesShopping5.30×
10Shopping mallsShopping3.43×
11PinterestInternet & Social Media3.42×
12FedExBusiness & Career3.30×
13Hardware storeHome & Garden3.22×
14Mortgage loansBusiness & Career3.21×
15Organic foodFood & Beverages2.82×
16Trader Joe'sShopping2.79×
17IKEAHome & Garden2.61×
18AirbnbTravel & Leisure2.38×
19FurnitureHome & Garden2.36×
20BarbecueFood & Beverages2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weight Watchers Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weight Watchers Recipes audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.25×
Price SensitivityPREMIUM2.57×
Convenience OrientationPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weight Watchers Recipes audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Early Adopter MentalityPOWER0.85×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weight Watchers Recipes have in United States?

Weight Watchers Recipes has an estimated audience of 789,502 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Weight Watchers Recipes fans?

67.3% of Weight Watchers Recipes fans are female, 32.7% are male, with an average age of 34.5 years.

03

Which brands do Weight Watchers Recipes fans like most?

Weight Watchers Recipes fans show strongest brand affinity for Charli XCX (40.65×), Cyndi Lauper (44.27×), and Irina Shayk (63.94×) over the country average.

04

Where do Weight Watchers Recipes fans live in United States?

Weight Watchers Recipes fans in United States are most concentrated in Florida (reach ~40K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Weight Watchers Recipes fans also like?

Beyond Weight Watchers Recipes itself, the audience over-indexes on Cyndi Lauper (44.27×), Irina Shayk (63.94×), QVC (13.28×), and Discount stores (5.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Weight Watchers Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weight Watchers Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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