Betsey Johnson Audience in United States
Betsey Johnson has an estimated audience of 1,337,056 people in United States. 93.0% are female, 7.0% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Dog breed, Home equity, Collectable, Tierra Cali.
The average Betsey Johnson fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Dog breed, Home equity, with strongest over-indexing on Mothercare (7.94× the country average). Demographically, the Betsey Johnson audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer
Demographics of Betsey Johnson fans
| Metric | Value |
|---|---|
| Female | 93.0% |
| Male | 7.0% |
| Average age | 41.3 |
| Estimated audience size | 1,337,056 |
Audience persona
The typical Betsey Johnson fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 168,567 | 1.15× |
| Texas | 153,336 | 1.33× |
| Florida | 104,959 | 1.16× |
| New York | 89,117 | 1.19× |
| Georgia | 51,593 | 1.25× |
| Illinois | 49,336 | 1.11× |
| Pennsylvania | 47,980 | 1.07× |
| North Carolina | 45,321 | 1.13× |
| Ohio | 43,804 | 1.06× |
| Michigan | 37,964 | 1.09× |
| New Jersey | 36,017 | 1.06× |
| Tennessee | 32,225 | 1.2× |
| Virginia | 32,093 | 0.99× |
| Arizona | 30,008 | 1.1× |
| Louisiana | 27,695 | 1.61× |
| Maryland | 26,852 | 1.17× |
| Washington | 26,385 | 0.98× |
| Indiana | 25,414 | 1.04× |
| Massachusetts | 24,986 | 0.95× |
| Alabama | 24,452 | 1.31× |
| Missouri | 23,706 | 1.1× |
| South Carolina | 22,537 | 1.12× |
| Colorado | 20,458 | 0.97× |
| Kentucky | 19,531 | 1.17× |
| Oklahoma | 18,123 | 1.22× |
| Oregon | 16,309 | 1.06× |
| Wisconsin | 15,646 | 0.78× |
| Minnesota | 15,159 | 0.79× |
| Nevada | 14,650 | 1.13× |
| Connecticut | 13,371 | 1× |
| Mississippi | 13,026 | 1.18× |
| Arkansas | 12,075 | 1.1× |
| Kansas | 9,846 | 0.93× |
| Iowa | 8,691 | 0.79× |
| Utah | 8,443 | 0.71× |
| New Mexico | 7,167 | 1.07× |
| West Virginia | 6,172 | 0.99× |
| Nebraska | 6,029 | 0.9× |
| Idaho | 4,634 | 0.69× |
| Washington, District of Columbia | 4,466 | 1.11× |
| New Hampshire | 4,167 | 0.79× |
| Rhode Island | 4,104 | 0.96× |
| Hawaii | 3,547 | 0.62× |
| Maine | 3,451 | 0.72× |
| Delaware | 3,431 | 0.93× |
| Montana | 2,434 | 0.66× |
| South Dakota | 1,894 | 0.61× |
| North Dakota | 1,870 | 0.68× |
| Vermont | 1,555 | 0.66× |
| Wyoming | 1,229 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 7.94× | Kids & Family |
| Dog breed | 1.76× | Pets & Animals |
| Home equity | 2.22× | Home & Garden |
| Collectable | 1.66× | Kids & Family |
| Tierra Cali | 7.08× | Travel & Leisure |
| Natural rubber | 1.72× | Cars & Mobility |
| Janitor | 5.28× | Home & Garden |
| Bank account | 1.91× | Business & Career |
| edureka | 27.45× | Business & Career |
| JDSU | 2.24× | Business & Career |
| Ayrton Senna | 7.15× | Sports |
| 3D printing | 1.69× | Technology & Electronics |
| Gary Clark, Jr. | 8.75× | Music & Radio |
| Sub Zero (Official) | 6.32× | Literature |
| FAO Schwarz | 4.32× | Shopping |
| New York Harbor | 7.69× | Travel & Leisure |
| Certified diabetes educator | 7.6× | Business & Career |
| Nebraska Cornhuskers football | 1.95× | Sports |
| Saving | 1.52× | Business & Career |
| Staycation | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.2 |
| Mindfulness | BALANCE | 1.75 |
| DIY Mentality | THRILL | 1.7 |
| Price Sensitivity | PREMIUM | 1.66 |
| Creativity | OPEN | 1.63 |
| Sustainability | BALANCE | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.0% |
| Brazil | 3.9% |
| Canada | 3.5% |
See Betsey Johnson audiences in other countries
More Fashion designer audiences in United States
- Kendra Scott (8,825,412)
- Tom Ford (5,429,636)
- Monica Lewinsky (4,131,007)
- Dan Bongino (3,979,010)
- Lilly Pulitzer (3,893,118)
Frequently asked questions
How many fans does Betsey Johnson have in United States?
Betsey Johnson has an estimated audience of 1,337,056 people in United States, concentrated in California and Texas.
What is the gender split and age of Betsey Johnson fans?
93.0% of Betsey Johnson fans are female, 7.0% are male, with an average age of 41.3 years.
Which brands do Betsey Johnson fans like most?
Betsey Johnson fans show strongest brand affinity for Mothercare (7.94×), Dog breed (1.76×), and Home equity (2.22×) over the country average.
Where do Betsey Johnson fans live in United States?
Betsey Johnson fans in United States are most concentrated in California (reach 168,567), Texas (reach 153,336), and Florida (reach 104,959). These three regions account for the largest share of the active audience.
What other brands do Betsey Johnson fans also like?
Beyond Betsey Johnson itself, the audience over-indexes on Dog breed (1.76×), Home equity (2.22×), Collectable (1.66×), and Tierra Cali (7.08×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Betsey Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.