Betsey Johnson Audience in United States

Betsey Johnson logo

Betsey Johnson has an estimated audience of 1,337,056 people in United States. 93.0% are female, 7.0% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Charli XCX, Irina Shayk, Cyndi Lauper, Planet Fitness, Designer clothing.

The average Betsey Johnson fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charli XCX, Irina Shayk, Cyndi Lauper, with strongest over-indexing on Charli XCX (52× the country average). Demographically, the Betsey Johnson audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

Demographics of Betsey Johnson fans

Demographic split for Betsey Johnson audience in United States
MetricValue
Female93.0%
Male7.0%
Average age41.3
Estimated audience size1,337,056

Audience persona

The typical Betsey Johnson fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Betsey Johnson in United States
RegionReachAffinity
California168,5671.15×
Texas153,3361.33×
Florida104,9591.16×
New York89,1171.19×
Georgia51,5931.25×
Illinois49,3361.11×
Pennsylvania47,9801.07×
North Carolina45,3211.13×
Ohio43,8041.06×
Michigan37,9641.09×
New Jersey36,0171.06×
Tennessee32,2251.2×
Virginia32,0930.99×
Arizona30,0081.1×
Louisiana27,6951.61×
Maryland26,8521.17×
Washington26,3850.98×
Indiana25,4141.04×
Massachusetts24,9860.95×
Alabama24,4521.31×
Missouri23,7061.1×
South Carolina22,5371.12×
Colorado20,4580.97×
Kentucky19,5311.17×
Oklahoma18,1231.22×
Oregon16,3091.06×
Wisconsin15,6460.78×
Minnesota15,1590.79×
Nevada14,6501.13×
Connecticut13,3711×
Mississippi13,0261.18×
Arkansas12,0751.1×
Kansas9,8460.93×
Iowa8,6910.79×
Utah8,4430.71×
New Mexico7,1671.07×
West Virginia6,1720.99×
Nebraska6,0290.9×
Idaho4,6340.69×
Washington, District of Columbia4,4661.11×
New Hampshire4,1670.79×
Rhode Island4,1040.96×
Hawaii3,5470.62×
Maine3,4510.72×
Delaware3,4310.93×
Montana2,4340.66×
South Dakota1,8940.61×
North Dakota1,8700.68×
Vermont1,5550.66×
Wyoming1,2290.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betsey Johnson audience
BrandAffinityCategory
Charli XCX52×Music & Radio
Irina Shayk70.67×Fashion & Accessoires
Cyndi Lauper31.47×Music & Radio
Planet Fitness3.88×Sports
Designer clothing5.19×Fashion & Accessoires
Nordstrom rack3.63×Fashion & Accessoires
Channing Tatum8.75×Movies & TV
Bachelor of Business Administration27.45×Business & Career
ULTA Beauty3.5×Beauty & Wellness
Tory Burch5.04×Fashion & Accessoires
Sephora2.8×Shopping
Do it yourself (DIY)2.1×Home & Garden
Louis Vuitton3.42×Fashion & Accessoires
Target Corporation2.1×Shopping
Dakota Fanning6.51×Movies & TV
Harry Potter2.07×Movies & TV
Eyelash extensions4.01×Beauty & Wellness
Personal care2.55×Health
Urban Outfitters3.8×Shopping
Nordstrom2.38×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betsey Johnson audience
TraitClusterScore
Design AffinityPREMIUM2.2
MindfulnessBALANCE1.75
DIY MentalityTHRILL1.7
Price SensitivityPREMIUM1.66
CreativityOPEN1.63
SustainabilityBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Betsey Johnson
CountryShare
United States71.0%
Brazil3.9%
Canada3.5%

See Betsey Johnson audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Betsey Johnson have in United States?

Betsey Johnson has an estimated audience of 1,337,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Betsey Johnson fans?

93.0% of Betsey Johnson fans are female, 7.0% are male, with an average age of 41.3 years.

Which brands do Betsey Johnson fans like most?

Betsey Johnson fans show strongest brand affinity for Charli XCX (52×), Irina Shayk (70.67×), and Cyndi Lauper (31.47×) over the country average.

Where do Betsey Johnson fans live in United States?

Betsey Johnson fans in United States are most concentrated in California (reach 168,567), Texas (reach 153,336), and Florida (reach 104,959). These three regions account for the largest share of the active audience.

What other brands do Betsey Johnson fans also like?

Beyond Betsey Johnson itself, the audience over-indexes on Irina Shayk (70.67×), Cyndi Lauper (31.47×), Planet Fitness (3.88×), and Designer clothing (5.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betsey Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.