Rascasse Audience Intelligence

Betsey Johnson Target Market in United States

A data profile of the people who buy, follow and care about Betsey Johnson in United States — modelled from more than twelve digital signal sources. Betsey Johnson has an estimated audience of 1,414,514 people in United States.

#13among Fashion designer in United States#1901among Brand in United States#807in Fashion & Accessoires

The average Betsey Johnson fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cyndi Lauper, Charli XCX, Irina Shayk, with strongest over-indexing on Cyndi Lauper (38.46× the country average).

Demographically, the Betsey Johnson audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Betsey Johnson fan in United States is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Cyndi Lauper.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betsey Johnson profile in United States.

Audience size
1.4M
in United States
Gender
93.0%♀
7.0% male
Age
41.3
average years
Country rank
#18542
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Betsey Johnson

93.0% are female, 7.0% are male, average age 41.3.

Fig. 02

Gender split

93.0%
Female
7.0%
Male
Demographic split for Betsey Johnson audience in United States
MetricValue
Female93.0%
Male7.0%
Average age41.3
Estimated audience size1,414,514
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Betsey Johnson audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3923%
40-4928%
50+18%
Fig. 04

Worldwide distribution

71.7%

of the worldwide Betsey Johnson audience comes from United States.

Worldwide audience distribution share by country for Betsey Johnson
CountryShare
United States71.7%
Brazil3.7%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betsey Johnson audience in United States is strongest.

Fig. 05

Top regions by affinity

Betsey Johnson customers by region in United States
#RegionReachAffinity×
01Louisiana~30K1.58×
02Alabama~20K1.28×
03Oklahoma~20K1.28×
04Texas~100K1.27×
05Mississippi~10K1.24×
06Georgia~50K1.19×
07Kentucky~20K1.19×
08Tennessee~30K1.17×
09Maryland~30K1.14×
10New York~80K1.13×
11Arkansas~10K1.13×
12Missouri~20K1.12×
13West Virginia~7K1.12×
14Florida~100K1.11×
15Arizona~30K1.10×
16South Carolina~20K1.09×
17California~200K1.08×
18North Carolina~40K1.08×
19Nevada~10K1.08×
20New Mexico~7K1.08×
21Oregon~20K1.07×
22Michigan~40K1.06×
23Washington, District of Columbia~4K1.06×
24Pennsylvania~50K1.05×
25Illinois~50K1.03×
26Ohio~40K1.03×
27Indiana~30K1.03×
28New Jersey~30K1.02×
29Rhode Island~4K1.01×
30Connecticut~10K0.97×
31Virginia~30K0.96×
32Delaware~4K0.96×
33Kansas~10K0.95×
34Washington~30K0.94×
35Colorado~20K0.94×
36Nebraska~6K0.94×
37Massachusetts~20K0.91×
38Alaska~2K0.87×
39New Hampshire~4K0.84×
40Iowa~9K0.82×
41Wisconsin~20K0.80×
42Minnesota~20K0.79×
43Maine~4K0.79×
44North Dakota~2K0.79×
45Vermont~2K0.79×
46Utah~9K0.75×
47Idaho~5K0.75×
48Montana~3K0.74×
49South Dakota~2K0.71×
50Hawaii~4K0.69×
Fig. 06

Affinity by region

Affinity by region — Betsey Johnson, United States
0.69×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betsey Johnson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betsey Johnson audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires53.66×
02Cyndi LauperMusic & Radio38.46×
03Charli XCXMusic & Radio30.50×
04Christina HendricksMovies & TV14.63×
05Channing TatumMovies & TV10.68×
06Jessica SimpsonMusic & Radio10.61×
07QVCMovies & TV5.34×
08Nordstrom rackFashion & Accessoires3.93×
09Discount storesShopping3.85×
10Diaper bagKids & Family3.70×
11BeetlejuiceMovies & TV3.33×
12Shopping mallsShopping3.06×
13IKEAHome & Garden2.89×
14TMZInternet & Social Media2.75×
15SubwayFood & Beverages2.60×
16PinterestInternet & Social Media2.58×
17Planet FitnessSports2.46×
18Mortgage loansBusiness & Career2.36×
19AirbnbTravel & Leisure2.28×
20McDonald'sFood & Beverages2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betsey Johnson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betsey Johnson audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.16×
MindfulnessBALANCE1.72×
Convenience OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betsey Johnson audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Risk AppetiteTHRILL0.70×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Betsey Johnson's target market in United States?

Betsey Johnson's target market in United States covers an estimated 1,414,514 people, concentrated in California and Texas.

02

What is the gender split and age of Betsey Johnson customers?

93.0% of the Betsey Johnson audience are female, 7.0% are male, with an average age of 41.3 years.

03

Which brands do Betsey Johnson fans like most?

Betsey Johnson fans show strongest brand affinity for Cyndi Lauper (38.46×), Charli XCX (30.5×), and Irina Shayk (53.66×) over the country average.

04

Where do Betsey Johnson fans live in United States?

Betsey Johnson fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Betsey Johnson fans also like?

Beyond Betsey Johnson itself, the audience over-indexes on Charli XCX (30.5×), Irina Shayk (53.66×), Christina Hendricks (14.63×), and Channing Tatum (10.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Betsey Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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