A data profile of the people who buy, follow and care about In Touch Ministries in United States — modelled from more than twelve digital signal sources. In Touch Ministries has an estimated audience of 847,153 people in United States.
The average In Touch Ministries fan in United States is 49.7 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include Cyndi Lauper, Charli XCX, Irina Shayk, with strongest over-indexing on Cyndi Lauper (41.12× the country average).
Demographically, the In Touch Ministries audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical In Touch Ministries fan in United States is more female, around 49.7 years old, with strong Patriotism tendencies and a notable affinity for Cyndi Lauper.
The key figures that characterise the In Touch Ministries profile in United States.
73.7% are female, 26.3% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 49.7 |
| Estimated audience size | 847,153 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 7% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 47% |
of the worldwide In Touch Ministries audience comes from United States.
| Country | Share |
|---|---|
| United States | 92.9% |
| Canada | 3.8% |
| United Kingdom | 1.6% |
Where the In Touch Ministries audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~20K | 2.32× | |
| 02 | Tennessee | ~40K | 2.24× | |
| 03 | Georgia | ~50K | 2.15× | |
| 04 | Arkansas | ~10K | 2.10× | |
| 05 | South Carolina | ~20K | 1.89× | |
| 06 | North Carolina | ~40K | 1.79× | |
| 07 | Louisiana | ~20K | 1.70× | |
| 08 | Montana | ~4K | 1.68× | |
| 09 | Alabama | ~20K | 1.64× | |
| 10 | Virginia | ~30K | 1.37× | |
| 11 | Indiana | ~20K | 1.29× | |
| 12 | Maryland | ~20K | 1.26× | |
| 13 | Missouri | ~20K | 1.25× | |
| 14 | Pennsylvania | ~30K | 1.24× | |
| 15 | Oklahoma | ~10K | 1.24× | |
| 16 | West Virginia | ~5K | 1.21× | |
| 17 | Kentucky | ~10K | 1.18× | |
| 18 | Florida | ~60K | 1.13× | |
| 19 | Arizona | ~20K | 1.04× | |
| 20 | Ohio | ~30K | 1.02× | |
| 21 | Texas | ~70K | 0.96× | |
| 22 | Nevada | ~8K | 0.94× | |
| 23 | Iowa | ~6K | 0.94× | |
| 24 | Wisconsin | ~10K | 0.92× | |
| 25 | Delaware | ~2K | 0.89× | |
| 26 | Kansas | ~6K | 0.88× | |
| 27 | Wyoming | ~1K | 0.87× | |
| 28 | Michigan | ~20K | 0.83× | |
| 29 | Colorado | ~10K | 0.83× | |
| 30 | New Mexico | ~3K | 0.82× | |
| 31 | New Jersey | ~20K | 0.80× | |
| 32 | Maine | ~2K | 0.80× | |
| 33 | South Dakota | ~2K | 0.79× | |
| 34 | Alaska | ~1K | 0.78× | |
| 35 | Illinois | ~20K | 0.77× | |
| 36 | Idaho | ~3K | 0.76× | |
| 37 | North Dakota | ~1K | 0.71× | |
| 38 | Minnesota | ~8K | 0.70× | |
| 39 | Hawaii | ~2K | 0.69× | |
| 40 | Connecticut | ~6K | 0.68× | |
| 41 | Rhode Island | ~2K | 0.68× | |
| 42 | New York | ~30K | 0.66× | |
| 43 | California | ~60K | 0.63× | |
| 44 | Nebraska | ~3K | 0.63× | |
| 45 | Washington, District of Columbia | ~2K | 0.60× | |
| 46 | New Hampshire | ~2K | 0.57× | |
| 47 | Oregon | ~5K | 0.51× | |
| 48 | Massachusetts | ~8K | 0.49× | |
| 49 | Washington | ~8K | 0.48× | |
| 50 | Utah | ~3K | 0.42× |
The strongest cross-interests of the In Touch Ministries audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Irina Shayk | Fashion & Accessoires | 59.87× | ||
| 02 | Cyndi Lauper | Music & Radio | 41.12× | ||
| 03 | Charli XCX | Music & Radio | 36.35× | ||
| 04 | Depeche Mode | Music & Radio | 13.75× | ||
| 05 | Channing Tatum | Movies & TV | 11.16× | ||
| 06 | Old Testament | Politics & Society | 7.79× | ||
| 07 | Heidi Klum | Fashion & Accessoires | 7.06× | ||
| 08 | New Testament | Politics & Society | 6.37× | ||
| 09 | Drudge Report | Sports | 6.24× | ||
| 10 | Judaism | Politics & Society | 3.99× | ||
| 11 | QVC | Movies & TV | 3.86× | ||
| 12 | Microwave oven | Home & Garden | 3.34× | ||
| 13 | Hardware store | Home & Garden | 3.20× | ||
| 14 | Bible | Politics & Society | 3.18× | ||
| 15 | Fox News Channel | Movies & TV | 3.05× | ||
| 16 | Nostalgia | Home & Garden | 2.67× | ||
| 17 | Genetics | Kids & Family | 2.63× | ||
| 18 | Religion | Business & Career | 2.44× | ||
| 19 | Discount stores | Shopping | 2.32× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.64× | |
| Spirituality | BALANCE | 2.75× | |
| Family Orientation | CONSERVATISM | 2.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Extroversion | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.92× |
In Touch Ministries has an estimated audience of 847,153 people in United States, concentrated in Texas and Florida.
73.7% of In Touch Ministries fans are female, 26.3% are male, with an average age of 49.7 years.
In Touch Ministries fans show strongest brand affinity for Cyndi Lauper (41.12×), Charli XCX (36.35×), and Irina Shayk (59.87×) over the country average.
In Touch Ministries fans in United States are most concentrated in Texas (reach ~70K), Florida (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.
Beyond In Touch Ministries itself, the audience over-indexes on Charli XCX (36.35×), Irina Shayk (59.87×), Channing Tatum (11.16×), and Drudge Report (6.24×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for In Touch Ministries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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