In Touch Ministries Audience in United States

In Touch Ministries logo

In Touch Ministries has an estimated audience of 829,246 people in United States. 73.7% are female, 26.3% are male, average age 49.7. Top regions: Texas, Florida, California. Top brand affinities: Pillow, Ayrton Senna, Tierra Cali, Gary Clark, Jr., Sub Zero (Official).

The average In Touch Ministries fan in United States is 49.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Pillow, Ayrton Senna, Tierra Cali, with strongest over-indexing on Pillow (2.07× the country average). Demographically, the In Touch Ministries audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of In Touch Ministries fans

Demographic split for In Touch Ministries audience in United States
MetricValue
Female73.7%
Male26.3%
Average age49.7
Estimated audience size829,246

Audience persona

The typical In Touch Ministries fan in United States is more female, around 49.7 years old, with strong Spirituality tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for In Touch Ministries in United States
RegionReachAffinity
Texas72,9861.02×
Florida66,0411.18×
California61,6510.68×
Georgia54,6042.14×
North Carolina46,2031.85×
Tennessee39,3442.37×
Pennsylvania33,4631.2×
New York33,1030.71×
Virginia30,4591.51×
Ohio25,3330.99×
Illinois21,9050.79×
South Carolina20,3451.63×
Indiana19,8231.31×
Maryland18,6501.31×
Michigan18,6400.86×
Alabama18,3261.58×
Louisiana18,3011.71×
Arizona18,2051.08×
New Jersey17,2760.82×
Missouri16,8941.26×
Arkansas14,7772.16×
Mississippi14,0002.05×
Wisconsin12,1670.98×
Kentucky11,8371.14×
Colorado10,6820.82×
Oklahoma10,6731.16×
Minnesota8,5100.72×
Massachusetts8,4230.52×
Nevada7,8500.98×
Washington7,2390.44×
Iowa6,4590.95×
Connecticut6,1190.74×
Kansas5,1790.79×
West Virginia4,3771.13×
Oregon4,2930.45×
Montana4,1561.81×
Idaho3,0780.74×
New Mexico2,8010.67×
Utah2,1560.29×
Hawaii1,9680.55×
Nebraska1,9500.47×
Delaware1,8650.82×
Maine1,5350.52×
South Dakota1,4250.74×
Rhode Island1,3310.5×
Washington, District of Columbia1,3250.53×
Wyoming1,0650.87×
Alaska9560.54×
North Dakota7410.44×
New Hampshire7310.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for In Touch Ministries audience
BrandAffinityCategory
Pillow2.07×Home & Garden
Ayrton Senna8.07×Sports
Tierra Cali5.28×Travel & Leisure
Gary Clark, Jr.8.38×Music & Radio
Sub Zero (Official)4.88×Literature
New York Harbor6.22×Travel & Leisure
Layne Staley2.36×Music & Radio
Jack White1.74×Movies & TV
Ken Griffey Jr.2.23×Sports
Graham Greene (actor)1.69×
Jbc8.82×Kids & Family
Brunello Cucinelli2×Fashion & Accessoires
Temple Grandin1.83×Literature
Tierra caliente1.88×Travel & Leisure
The Specials6.12×Music & Radio
E-box2.91×Health
Hattiesburg, Mississippi2.2×Travel & Leisure
Fernando Valenzuela2.58×Sports
IOL3.22×Pets & Animals
Final Fantasy VII (Famicom)3.02×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by In Touch Ministries audience
TraitClusterScore
SpiritualityBALANCE1.87
Family OrientationCONSERVATISM1.78
PatriotismCONSERVATISM1.75
MindfulnessBALANCE1.26
DIY MentalityTHRILL1.26
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for In Touch Ministries
CountryShare
United States92.8%
Canada3.8%
United Kingdom1.6%

See In Touch Ministries audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does In Touch Ministries have in United States?

In Touch Ministries has an estimated audience of 829,246 people in United States, concentrated in Texas and Florida.

What is the gender split and age of In Touch Ministries fans?

73.7% of In Touch Ministries fans are female, 26.3% are male, with an average age of 49.7 years.

Which brands do In Touch Ministries fans like most?

In Touch Ministries fans show strongest brand affinity for Pillow (2.07×), Ayrton Senna (8.07×), and Tierra Cali (5.28×) over the country average.

Where do In Touch Ministries fans live in United States?

In Touch Ministries fans in United States are most concentrated in Texas (reach 72,986), Florida (reach 66,041), and California (reach 61,651). These three regions account for the largest share of the active audience.

What other brands do In Touch Ministries fans also like?

Beyond In Touch Ministries itself, the audience over-indexes on Ayrton Senna (8.07×), Tierra Cali (5.28×), Gary Clark, Jr. (8.38×), and Sub Zero (Official) (4.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In Touch Ministries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.