Rascasse Audience Intelligence

Sports Illustrated Swimsuit Issue Audience in United States

A data profile of the people who buy, follow and care about Sports Illustrated Swimsuit Issue in United States — modelled from more than twelve digital signal sources. Sports Illustrated Swimsuit Issue has an estimated audience of 3,499,945 people in United States.

#244among Website / Newspaper / Magazine in United States#793in Sports

The average Sports Illustrated Swimsuit Issue fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Irina Shayk, Cyndi Lauper, Charli XCX, with strongest over-indexing on Irina Shayk (39.25× the country average).

Demographically, the Sports Illustrated Swimsuit Issue audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports Illustrated Swimsuit Issue fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Irina Shayk.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports Illustrated Swimsuit Issue profile in United States.

Audience size
3.5M
in United States
Gender
34.1%♀
65.9% male
Age
42.2
average years
Country rank
#9021
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sports Illustrated Swimsuit Issue

34.1% are female, 65.9% are male, average age 42.2.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Sports Illustrated Swimsuit Issue audience in United States
MetricValue
Female34.1%
Male65.9%
Average age42.2
Estimated audience size3,499,945
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Sports Illustrated Swimsuit Issue audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

60.3%

of the worldwide Sports Illustrated Swimsuit Issue audience comes from United States.

Worldwide audience distribution share by country for Sports Illustrated Swimsuit Issue
CountryShare
United States60.3%
United Kingdom5.0%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports Illustrated Swimsuit Issue audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports Illustrated Swimsuit Issue fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~80K1.70×
02Utah~50K1.57×
03Idaho~30K1.48×
04Montana~10K1.45×
05Maine~20K1.39×
06Wyoming~7K1.38×
07Wisconsin~70K1.25×
08Iowa~40K1.24×
09Nebraska~20K1.24×
10New Hampshire~20K1.23×
11Vermont~7K1.22×
12Kansas~30K1.16×
13Colorado~60K1.14×
14South Dakota~9K1.11×
15Michigan~100K1.10×
16Missouri~60K1.05×
17Massachusetts~70K1.04×
18Washington~70K1.03×
19Ohio~100K1.00×
20Alabama~50K1.00×
21Indiana~60K0.99×
22Connecticut~30K0.99×
23Illinois~100K0.96×
24Kentucky~40K0.96×
25Oregon~40K0.96×
26North Dakota~7K0.96×
27West Virginia~20K0.94×
28Pennsylvania~100K0.93×
29North Carolina~100K0.93×
30Washington, District of Columbia~10K0.92×
31South Carolina~50K0.91×
32Tennessee~60K0.90×
33Virginia~70K0.88×
34Arizona~60K0.88×
35Mississippi~20K0.87×
36Arkansas~20K0.86×
37Hawaii~10K0.84×
38Delaware~8K0.84×
39New Jersey~70K0.82×
40Oklahoma~30K0.82×
41New York~200K0.81×
42New Mexico~10K0.80×
43Rhode Island~9K0.79×
44Georgia~80K0.75×
45Maryland~40K0.74×
46Florida~200K0.72×
47California~300K0.70×
48Louisiana~30K0.70×
49Nevada~20K0.69×
50Texas~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Sports Illustrated Swimsuit Issue, United States
0.64×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports Illustrated Swimsuit Issue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports Illustrated Swimsuit Issue audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires39.25×
02Robin ThickeMusic & Radio24.19×
03Naomi CampbellFashion & Accessoires23.41×
04Cyndi LauperMusic & Radio22.66×
05Charli XCXMusic & Radio20.56×
06Christie BrinkleyFashion & Accessoires13.62×
07Emily RatajkowskiFashion & Accessoires13.41×
08Vanessa HudgensMovies & TV12.42×
09Heidi KlumFashion & Accessoires9.44×
10Sports IllustratedSports7.37×
11Bella ThorneMovies & TV7.19×
12Channing TatumMovies & TV6.57×
13Ohio State UniversityBusiness & Career4.15×
14Aaron RodgersSports3.38×
15Anne HathawayMovies & TV3.33×
16Talk radioMusic & Radio2.43×
17CBS SportsMovies & TV2.16×
18SwimsuitFashion & Accessoires2.09×
19Planet FitnessSports2.03×
20MSNNews1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports Illustrated Swimsuit Issue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports Illustrated Swimsuit Issue audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
Risk AppetiteTHRILL1.39×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports Illustrated Swimsuit Issue audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Quality AwarenessPREMIUM0.69×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports Illustrated Swimsuit Issue have in United States?

Sports Illustrated Swimsuit Issue has an estimated audience of 3,499,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports Illustrated Swimsuit Issue fans?

34.1% of Sports Illustrated Swimsuit Issue fans are female, 65.9% are male, with an average age of 42.2 years.

03

Which brands do Sports Illustrated Swimsuit Issue fans like most?

Sports Illustrated Swimsuit Issue fans show strongest brand affinity for Irina Shayk (39.25×), Cyndi Lauper (22.66×), and Charli XCX (20.56×) over the country average.

04

Where do Sports Illustrated Swimsuit Issue fans live in United States?

Sports Illustrated Swimsuit Issue fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sports Illustrated Swimsuit Issue fans also like?

Beyond Sports Illustrated Swimsuit Issue itself, the audience over-indexes on Cyndi Lauper (22.66×), Charli XCX (20.56×), Naomi Campbell (23.41×), and Robin Thicke (24.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sports Illustrated Swimsuit Issue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports Illustrated Swimsuit Issue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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