Sports Illustrated Swimsuit Issue Audience in United States

Sports Illustrated Swimsuit Issue logo

Sports Illustrated Swimsuit Issue has an estimated audience of 3,476,450 people in United States. 34.1% are female, 65.9% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Nationality, Israel, 3D printing, Home construction.

The average Sports Illustrated Swimsuit Issue fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Nationality, Israel, with strongest over-indexing on Minnesota (2.45× the country average). Demographically, the Sports Illustrated Swimsuit Issue audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Sports Illustrated Swimsuit Issue fans

Demographic split for Sports Illustrated Swimsuit Issue audience in United States
MetricValue
Female34.1%
Male65.9%
Average age42.2
Estimated audience size3,476,450

Audience persona

The typical Sports Illustrated Swimsuit Issue fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Sports Illustrated Swimsuit Issue in United States
RegionReachAffinity
California278,2540.73×
Texas201,1690.67×
Florida174,3580.74×
New York166,0190.85×
Illinois114,5710.99×
Pennsylvania113,6220.97×
Ohio106,3800.99×
Michigan104,2901.15×
North Carolina102,4830.98×
Minnesota90,9341.83×
Georgia80,1760.75×
Virginia75,3580.89×
New Jersey73,6600.83×
Massachusetts71,2771.04×
Washington68,5040.98×
Tennessee66,9970.96×
Arizona65,6290.92×
Indiana64,6161.02×
Colorado64,4831.18×
Wisconsin63,1661.21×
Missouri58,2561.04×
Alabama50,7431.04×
Maryland46,7810.78×
South Carolina46,6020.89×
Kentucky44,5921.02×
Utah44,5201.43×
Oregon38,8150.97×
Iowa37,0171.29×
Connecticut35,7001.02×
Kansas33,9481.24×
Louisiana31,7130.71×
Oklahoma30,6560.79×
Mississippi27,1960.95×
Idaho24,4371.4×
Arkansas22,2170.78×
Nebraska21,2491.22×
Nevada21,0700.63×
New Hampshire17,8591.3×
Maine17,1171.37×
Montana14,4341.5×
New Mexico14,1930.81×
Hawaii12,2090.82×
West Virginia11,9920.74×
Washington, District of Columbia9,8430.94×
South Dakota7,7540.96×
Rhode Island7,6870.69×
Vermont7,5931.24×
Delaware7,3470.77×
Wyoming6,6091.28×
Alaska6,0780.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports Illustrated Swimsuit Issue audience
BrandAffinityCategory
Minnesota2.45×Travel & Leisure
Nationality2.72×Politics & Society
Israel2.67×Travel & Leisure
3D printing3.15×Technology & Electronics
Home construction1.77×Home & Garden
Alaska1.51×Travel & Leisure
JDSU2.52×Business & Career
Home staging4.07×Home & Garden
Litter box1.58×Pets & Animals
Urban horticulture2.33×Home & Garden
Tierra Cali4.67×Travel & Leisure
Ayrton Senna6.08×Sports
Nebraska Cornhuskers football2.17×Sports
Justice1.73×Politics & Society
MK2.44×Music & Radio
Staycation1.85×Home & Garden
Jesse Plemons1.94×Movies & TV
Magazine (band)3.56×Music & Radio
The Devil's Rejects5.6×Movies & TV
Electrolyte2.55×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports Illustrated Swimsuit Issue audience
TraitClusterScore
PatriotismCONSERVATISM1.62
LGBTQ+ IdentityOPEN1.47
Risk AppetiteTHRILL1.41
ExtroversionTHRILL1.35
MindfulnessBALANCE1.32
Sports ActivityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Sports Illustrated Swimsuit Issue
CountryShare
United States60.2%
United Kingdom5.0%
Canada4.8%

See Sports Illustrated Swimsuit Issue audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sports Illustrated Swimsuit Issue have in United States?

Sports Illustrated Swimsuit Issue has an estimated audience of 3,476,450 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports Illustrated Swimsuit Issue fans?

34.1% of Sports Illustrated Swimsuit Issue fans are female, 65.9% are male, with an average age of 42.2 years.

Which brands do Sports Illustrated Swimsuit Issue fans like most?

Sports Illustrated Swimsuit Issue fans show strongest brand affinity for Minnesota (2.45×), Nationality (2.72×), and Israel (2.67×) over the country average.

Where do Sports Illustrated Swimsuit Issue fans live in United States?

Sports Illustrated Swimsuit Issue fans in United States are most concentrated in California (reach 278,254), Texas (reach 201,169), and Florida (reach 174,358). These three regions account for the largest share of the active audience.

What other brands do Sports Illustrated Swimsuit Issue fans also like?

Beyond Sports Illustrated Swimsuit Issue itself, the audience over-indexes on Nationality (2.72×), Israel (2.67×), 3D printing (3.15×), and Home construction (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports Illustrated Swimsuit Issue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.