Rascasse Audience Intelligence

Sports Illustrated Swimsuit Issue Audience Demographics in United States

Sports Illustrated Swimsuit Issue has an estimated audience of 4.4M people in United States.

#199among websites & media in United States
#861in Movies & TV

The average Sports Illustrated Swimsuit Issue fan in United States is 42.9 years old, more male, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Irina Shayk, Robin Thicke, Naomi Campbell, with strongest over-indexing on Irina Shayk (39.25× the country average).

Demographically, the Sports Illustrated Swimsuit Issue audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Sports Illustrated Swimsuit Issue fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Irina Shayk.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.4M
in United States
Gender
34.1%♀
65.9% male
Age
42.9
average years
Country rank
#7596
among all objects in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Sports Illustrated Swimsuit Issue

34.1% are female, 65.9% are male, average age 42.9.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Sports Illustrated Swimsuit Issue audience in United States
MetricValue
Female34.1%
Male65.9%
Average age42.9
Estimated audience size4.4M
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Sports Illustrated Swimsuit Issue audience in United States
Age bracketShare%
16-2416%
25-3415%
35-4419%
45-5422%
55+28%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Sports Illustrated Swimsuit Issue audience comes from United States.

Worldwide audience distribution share by country for Sports Illustrated Swimsuit Issue
CountryShare
United States63.6%
Canada4.9%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sports Illustrated Swimsuit Issue fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~100K1.70×
02Utah~70K1.57×
03Idaho~40K1.48×
04Montana~20K1.45×
05Maine~20K1.39×
06Wyoming~10K1.38×
07Wisconsin~100K1.25×
08Iowa~50K1.24×
09Nebraska~30K1.24×
10New Hampshire~20K1.23×
11Vermont~10K1.22×
12Kansas~40K1.16×
13Colorado~90K1.14×
14South Dakota~10K1.11×
15Michigan~100K1.10×
16Missouri~80K1.05×
17Massachusetts~100K1.04×
18Washington~100K1.03×
19Ohio~200K1.00×
20Alabama~70K1.00×
21Indiana~90K0.99×
22Connecticut~50K0.99×
23Illinois~200K0.96×
24Kentucky~60K0.96×
25Oregon~50K0.96×
26North Dakota~10K0.96×
27West Virginia~20K0.94×
28Pennsylvania~200K0.93×
29North Carolina~100K0.93×
30Washington, District of Columbia~8K0.92×
31South Carolina~70K0.91×
32Tennessee~90K0.90×
33Virginia~100K0.88×
34Arizona~90K0.88×
35Mississippi~30K0.87×
36Arkansas~30K0.86×
37Hawaii~20K0.84×
38Delaware~10K0.84×
39New Jersey~100K0.82×
40Oklahoma~40K0.82×
41New York~200K0.81×
42New Mexico~20K0.80×
43Rhode Island~10K0.79×
44Georgia~100K0.75×
45Maryland~60K0.74×
46Florida~200K0.72×
47California~400K0.70×
48Louisiana~40K0.70×
49Nevada~30K0.69×
50Texas~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Sports Illustrated Swimsuit Issue, United States
0.64×1.00×1.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sports Illustrated Swimsuit Issue audience vs. the country average
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires39.25×
02Robin ThickeMusic & Radio24.19×
03Naomi CampbellFashion & Accessoires23.41×
04Cyndi LauperMusic & Radio22.66×
05Charli XCXMusic & Radio20.56×
06Christie BrinkleyFashion & Accessoires13.62×
07Emily RatajkowskiFashion & Accessoires13.41×
08Vanessa HudgensMovies & TV12.42×
09Heidi KlumFashion & Accessoires9.44×
10Sports IllustratedSports7.37×
11Bella ThorneMovies & TV7.19×
12Channing TatumMovies & TV6.57×
13Ronda RouseySports4.29×
14Ohio State UniversityBusiness & Career4.15×
15Aaron RodgersSports3.38×
16Anne HathawayMovies & TV3.33×
17Talk radioMusic & Radio2.43×
18CBS SportsSports2.16×
19Planet FitnessSports2.03×
20Britney SpearsMusic & Radio1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sports Illustrated Swimsuit Issue audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sports Illustrated Swimsuit Issue audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
Risk AppetiteTHRILL1.39×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sports Illustrated Swimsuit Issue audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Quality AwarenessPREMIUM0.69×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sports Illustrated Swimsuit Issue over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/sports-illustrated-swimsuit-issue-87379” · Methodology