A data profile of the people who buy, follow and care about Renegade in United States — modelled from more than twelve digital signal sources. Renegade has an estimated audience of 887,125 people in United States.
The average Renegade fan in United States is 37.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Gumtree, Enterprise Rent-A-Car, CarMax, with strongest over-indexing on Gumtree (50.22× the country average).
Demographically, the Renegade audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Renegade fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Gumtree.
The key figures that characterise the Renegade profile in United States.
35.0% are female, 65.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 37.3 |
| Estimated audience size | 887,125 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 13% |
Where the Renegade audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~90K | 1.63× | |
| 02 | Wyoming | ~2K | 1.53× | |
| 03 | California | ~100K | 1.41× | |
| 04 | Nebraska | ~6K | 1.36× | |
| 05 | New Hampshire | ~5K | 1.35× | |
| 06 | Idaho | ~6K | 1.30× | |
| 07 | Mississippi | ~9K | 1.28× | |
| 08 | Pennsylvania | ~40K | 1.27× | |
| 09 | Connecticut | ~10K | 1.16× | |
| 10 | West Virginia | ~5K | 1.16× | |
| 11 | Arizona | ~20K | 1.12× | |
| 12 | Louisiana | ~10K | 1.10× | |
| 13 | Alabama | ~10K | 1.08× | |
| 14 | New York | ~50K | 1.02× | |
| 15 | Georgia | ~30K | 1.02× | |
| 16 | Maryland | ~10K | 1.01× | |
| 17 | Arkansas | ~7K | 1.01× | |
| 18 | Alaska | ~2K | 1.01× | |
| 19 | Kentucky | ~10K | 0.98× | |
| 20 | Oklahoma | ~9K | 0.98× | |
| 21 | Washington, District of Columbia | ~2K | 0.97× | |
| 22 | Rhode Island | ~3K | 0.96× | |
| 23 | Virginia | ~20K | 0.95× | |
| 24 | Tennessee | ~20K | 0.95× | |
| 25 | Minnesota | ~10K | 0.95× | |
| 26 | Missouri | ~10K | 0.94× | |
| 27 | Ohio | ~20K | 0.93× | |
| 28 | Colorado | ~10K | 0.93× | |
| 29 | South Carolina | ~10K | 0.92× | |
| 30 | Oregon | ~9K | 0.92× | |
| 31 | Iowa | ~6K | 0.92× | |
| 32 | South Dakota | ~2K | 0.92× | |
| 33 | Michigan | ~20K | 0.91× | |
| 34 | Massachusetts | ~20K | 0.91× | |
| 35 | Texas | ~70K | 0.90× | |
| 36 | Utah | ~7K | 0.90× | |
| 37 | North Carolina | ~20K | 0.89× | |
| 38 | Washington | ~20K | 0.89× | |
| 39 | Kansas | ~6K | 0.89× | |
| 40 | Montana | ~2K | 0.89× | |
| 41 | Illinois | ~20K | 0.88× | |
| 42 | New Mexico | ~4K | 0.88× | |
| 43 | North Dakota | ~2K | 0.88× | |
| 44 | Indiana | ~10K | 0.86× | |
| 45 | Maine | ~3K | 0.86× | |
| 46 | Wisconsin | ~10K | 0.82× | |
| 47 | Hawaii | ~3K | 0.80× | |
| 48 | Nevada | ~7K | 0.79× | |
| 49 | Delaware | ~2K | 0.76× | |
| 50 | New Jersey | ~20K | 0.73× |
The strongest cross-interests of the Renegade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gumtree | Home & Garden | 50.22× | ||
| 02 | Quadratec | Cars & Mobility | 36.41× | ||
| 03 | Mapfre | Business & Career | 33.22× | ||
| 04 | Evan Rachel Wood | Movies & TV | 20.00× | ||
| 05 | Aidan Gillen | Movies & TV | 20.00× | ||
| 06 | ECS Tuning | Cars & Mobility | 20.00× | ||
| 07 | Alfa Romeo Giulia | Cars & Mobility | 19.83× | ||
| 08 | Enterprise Rent-A-Car | Cars & Mobility | 8.92× | ||
| 09 | CarMax | Cars & Mobility | 8.05× | ||
| 10 | Curtain | Home & Garden | 7.89× | ||
| 11 | Kelley Blue Book | Movies & TV | 7.26× | ||
| 12 | Solitaire | Games | 5.07× | ||
| 13 | Sustainable energy | Home & Garden | 4.65× | ||
| 14 | Bath and Bodyworks | Shopping | 4.57× | ||
| 15 | Renewable energy | Business & Career | 4.38× | ||
| 16 | Weather forecasting | Home & Garden | 4.33× | ||
| 17 | Carvana | Cars & Mobility | 4.16× | ||
| 18 | Solar energy | Home & Garden | 4.08× | ||
| 19 | FedEx | Business & Career | 3.21× | ||
| 20 | Mortgage loans | Business & Career | 2.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.44× | |
| Convenience Orientation | PREMIUM | 1.96× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Creativity | OPEN | 0.73× | |
| Mindfulness | BALANCE | 0.79× |
Renegade has an estimated audience of 887,125 people in United States, concentrated in California and Florida.
35.0% of Renegade fans are female, 65.0% are male, with an average age of 37.3 years.
Renegade fans show strongest brand affinity for Gumtree (50.22×), Enterprise Rent-A-Car (8.92×), and CarMax (8.05×) over the country average.
Renegade fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Renegade itself, the audience over-indexes on Enterprise Rent-A-Car (8.92×), CarMax (8.05×), Kelley Blue Book (7.26×), and Evan Rachel Wood (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Renegade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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