Robert Earl Keen Audience in United States

Robert Earl Keen logo

Robert Earl Keen has an estimated audience of 339,035 people in United States. 43.3% are female, 56.7% are male, average age 47.3. Top regions: Texas, Tennessee, North Carolina. Top brand affinities: Nebraska, KiwiCo, Governor of Michigan, Israel, Rosie the Riveter.

The average Robert Earl Keen fan in United States is 47.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Tennessee, North Carolina. Top brand affinities include Nebraska, KiwiCo, Governor of Michigan, with strongest over-indexing on Nebraska (9.26× the country average). Demographically, the Robert Earl Keen audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Robert Earl Keen fans

Demographic split for Robert Earl Keen audience in United States
MetricValue
Female43.3%
Male56.7%
Average age47.3
Estimated audience size339,035

Audience persona

The typical Robert Earl Keen fan in United States is more male, around 47.3 years old, with strong Tradition tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Robert Earl Keen in United States
RegionReachAffinity
Texas121,7834.18×
Tennessee16,8252.47×
North Carolina16,5651.62×
Florida12,9180.56×
California12,6490.34×
Virginia10,3911.26×
Oklahoma10,3862.76×
Georgia10,2460.98×
Alabama10,0172.11×
Colorado8,9871.68×
South Carolina8,6931.7×
Louisiana7,5701.73×
Ohio7,1840.69×
Missouri6,7761.24×
Arkansas6,3192.26×
Kansas6,0882.28×
New York6,0320.32×
Illinois5,8900.52×
Mississippi5,3081.9×
Kentucky4,5931.08×
Pennsylvania4,4570.39×
Indiana3,6110.58×
Oregon3,2260.83×
Washington3,1920.47×
Michigan3,1500.36×
Arizona3,1460.45×
Wisconsin2,8960.57×
New Mexico2,8421.67×
Maryland2,6660.46×
Minnesota2,6140.54×
Massachusetts2,3900.36×
Iowa2,0750.74×
New Jersey1,8730.22×
Utah1,6790.55×
Nevada1,3040.4×
West Virginia1,2970.82×
Montana1,2661.35×
Connecticut1,2430.37×
Idaho1,2140.71×
Nebraska1,0890.64×
Washington, District of Columbia8480.83×
Maine8360.69×
Wyoming6241.24×
New Hampshire6070.45×
Alaska5420.75×
Rhode Island5160.48×
South Dakota4970.63×
Vermont3840.65×
North Dakota3810.55×
Hawaii3710.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robert Earl Keen audience
BrandAffinityCategory
Nebraska9.26×Travel & Leisure
KiwiCo23.51×Kids & Family
Governor of Michigan20.23×Politics & Society
Israel4.42×Travel & Leisure
Rosie the Riveter33.74×Business & Career
Elsword22.06×Games
Scratching post12.35×Pets & Animals
Wok6.57×Food & Beverages
headspace9.19×Health
Goop4.63×Internet & Social Media
Mukluk25.63×Fashion & Accessoires
Google Home5.37×Technology & Electronics
Cryptic crossword12.13×Technology & Electronics
Hibachi5.77×Food & Beverages
TV Fanatic7.59×Movies & TV
Cherish (group)7.75×Music & Radio
Gift registry8.96×Kids & Family
Unique Gifts1.62×Shopping
Kildare27.52×Travel & Leisure
Grace Slick5.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robert Earl Keen audience
TraitClusterScore
TraditionCONSERVATISM1.81
Community OrientationOPEN1.41
DIY MentalityTHRILL1.26
PatriotismCONSERVATISM1.24
SustainabilityBALANCE1.18
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Robert Earl Keen
CountryShare
United States94.0%
Germany1.3%
Canada1.3%

See Robert Earl Keen audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Robert Earl Keen have in United States?

Robert Earl Keen has an estimated audience of 339,035 people in United States, concentrated in Texas and Tennessee.

What is the gender split and age of Robert Earl Keen fans?

43.3% of Robert Earl Keen fans are female, 56.7% are male, with an average age of 47.3 years.

Which brands do Robert Earl Keen fans like most?

Robert Earl Keen fans show strongest brand affinity for Nebraska (9.26×), KiwiCo (23.51×), and Governor of Michigan (20.23×) over the country average.

Where do Robert Earl Keen fans live in United States?

Robert Earl Keen fans in United States are most concentrated in Texas (reach 121,783), Tennessee (reach 16,825), and North Carolina (reach 16,565). These three regions account for the largest share of the active audience.

What other brands do Robert Earl Keen fans also like?

Beyond Robert Earl Keen itself, the audience over-indexes on KiwiCo (23.51×), Governor of Michigan (20.23×), Israel (4.42×), and Rosie the Riveter (33.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Earl Keen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.