Rascasse Audience Intelligence

San Luis Potosí Audience in United States

A data profile of the people who buy, follow and care about San Luis Potosí in United States — modelled from more than twelve digital signal sources. San Luis Potosí has an estimated audience of 1,977,452 people in United States.

#207among City in United States#1125among POI in United States#1121in Travel & Leisure

The average San Luis Potosí fan in United States is 37.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Illinois.

Top brand affinities include Cruz Azul, Club América, Mariachi, with strongest over-indexing on Cruz Azul (16.11× the country average).

Demographically, the San Luis Potosí audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Luis Potosí fan in United States is more male, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Cruz Azul.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Luis Potosí profile in United States.

Audience size
2M
in United States
Gender
44.5%♀
55.5% male
Age
37.8
average years
Country rank
#14370
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Luis Potosí fans

44.5% are female, 55.5% are male, average age 37.8.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for San Luis Potosí audience in United States
MetricValue
Female44.5%
Male55.5%
Average age37.8
Estimated audience size1,977,452
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the San Luis Potosí audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

22.1%

of the worldwide San Luis Potosí audience comes from United States.

Worldwide audience distribution share by country for San Luis Potosí
CountryShare
Mexico51.9%
United States22.1%
Colombia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Luis Potosí audience in United States is strongest.

Fig. 05

Top regions by affinity

San Luis Potosí fans by region: top regions in United States
#RegionReachAffinity×
01Texas~900K5.38×
02California~500K2.09×
03New Mexico~20K1.99×
04Illinois~100K1.97×
05Arizona~80K1.86×
06Oklahoma~40K1.69×
07Nevada~30K1.41×
08Georgia~80K1.35×
09Arkansas~20K1.26×
10Colorado~40K1.24×
11Utah~20K1.22×
12Kansas~20K1.22×
13Alaska~5K1.17×
14Nebraska~10K1.15×
15North Carolina~70K1.13×
16Idaho~10K1.11×
17Oregon~20K1.08×
18Vermont~4K1.07×
19North Dakota~4K1.04×
20Indiana~40K1.01×
21Washington~40K1.00×
22Tennessee~40K1.00×
23South Dakota~5K0.99×
24South Carolina~30K0.96×
25Louisiana~20K0.95×
26Montana~5K0.95×
27Washington, District of Columbia~5K0.92×
28Michigan~50K0.90×
29Delaware~5K0.87×
30Rhode Island~5K0.86×
31Wisconsin~30K0.84×
32Maine~6K0.84×
33Minnesota~20K0.83×
34Alabama~20K0.83×
35Mississippi~10K0.83×
36Iowa~10K0.83×
37West Virginia~8K0.83×
38New Hampshire~6K0.82×
39Hawaii~7K0.80×
40Missouri~20K0.77×
41Kentucky~20K0.75×
42Florida~100K0.73×
43Virginia~30K0.71×
44Connecticut~10K0.60×
45Maryland~20K0.57×
46New York~60K0.54×
47Ohio~30K0.54×
48Massachusetts~20K0.53×
49New Jersey~30K0.50×
50Pennsylvania~30K0.44×
Fig. 06

Affinity by region

Affinity by region — San Luis Potosí, United States
0.44×1.00×5.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Luis Potosí audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Luis Potosí audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature24.23×
02AcapulcoTravel & Leisure22.60×
03Tigres UANLSports18.43×
04FIFA Club World CupSports18.06×
05Cruz AzulSports16.11×
06Benny BlancoMusic & Radio15.58×
07VolarisTravel & Leisure15.27×
08Club AméricaSports14.53×
09MariachiMusic & Radio14.33×
10Atlético MadridSports14.32×
11CumbiaMusic & Radio12.31×
12Web serverTechnology & Electronics9.79×
13San Diego PadresSports8.91×
14Liga MXSports8.85×
15Milwaukee BrewersSports6.07×
16WhatsAppInternet & Social Media4.72×
17Las VegasTravel & Leisure4.58×
18MexicoTravel & Leisure4.55×
19TacoFood & Beverages4.49×
20Google MapsInternet & Social Media3.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Luis Potosí audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Luis Potosí audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.34×
Early Adopter MentalityPOWER2.06×
Social Media UsageJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Luis Potosí audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.14×
Luxury OrientationPREMIUM0.74×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Luis Potosí have in United States?

San Luis Potosí has an estimated audience of 1,977,452 people in United States, concentrated in Texas and California.

02

What is the gender split and age of San Luis Potosí fans?

44.5% of San Luis Potosí fans are female, 55.5% are male, with an average age of 37.8 years.

03

Which brands do San Luis Potosí fans like most?

San Luis Potosí fans show strongest brand affinity for Cruz Azul (16.11×), Club América (14.53×), and Mariachi (14.33×) over the country average.

04

Where do San Luis Potosí fans live in United States?

San Luis Potosí fans in United States are most concentrated in Texas (reach ~900K), California (reach ~500K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do San Luis Potosí fans also like?

Beyond San Luis Potosí itself, the audience over-indexes on Club América (14.53×), Mariachi (14.33×), Volaris (15.27×), and Web server (9.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Luis Potosí. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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