San Luis Potosí Audience in United States

San Luis Potosí logo

San Luis Potosí has an estimated audience of 1,977,452 people in United States. 44.5% are female, 55.5% are male, average age 37.8. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Kendra Scott, Homie, Minnesota, Personality.

The average San Luis Potosí fan in United States is 37.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Kendra Scott, Homie, with strongest over-indexing on Nationality (7.63× the country average). Demographically, the San Luis Potosí audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of San Luis Potosí fans

Demographic split for San Luis Potosí audience in United States
MetricValue
Female44.5%
Male55.5%
Average age37.8
Estimated audience size1,977,452

Audience persona

The typical San Luis Potosí fan in United States is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for San Luis Potosí in United States
RegionReachAffinity
Texas500,3812.94×
California268,4671.23×
Florida95,0260.71×
Illinois71,0421.08×
New York69,3730.63×
Georgia63,7991.05×
North Carolina50,5090.85×
Arizona49,4681.23×
Michigan41,4700.8×
Virginia35,8280.74×
Colorado32,4931.04×
Washington29,5610.75×
Tennessee25,0060.63×
Ohio24,7590.41×
Pennsylvania22,7600.34×
Oklahoma22,7191.03×
New Jersey22,0490.44×
Indiana20,7940.58×
South Carolina19,6000.66×
Oregon19,5900.86×
Massachusetts18,5820.48×
Alabama18,4190.67×
Nevada17,6390.92×
Wisconsin17,5120.59×
Maryland17,4680.51×
Missouri16,8510.53×
Arkansas16,3111×
Louisiana15,8300.62×
Minnesota15,2980.54×
Iowa12,8890.79×
Kentucky12,8450.52×
Utah12,2610.69×
Mississippi11,6840.72×
Kansas11,0310.71×
Alaska11,0012.6×
West Virginia9,7991.06×
New Mexico9,2170.93×
Idaho8,9070.9×
Montana8,7911.6×
Hawaii8,5091×
South Dakota8,2821.81×
North Dakota8,1922.02×
Nebraska8,1530.82×
Connecticut8,1410.41×
Maine8,0351.13×
New Hampshire7,9481.02×
Wyoming7,8032.66×
Rhode Island7,6741.22×
Vermont7,6682.21×
Delaware7,2001.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Luis Potosí audience
BrandAffinityCategory
Nationality7.63×Politics & Society
Kendra Scott8.56×Fashion & Accessoires
Homie21.24×Politics & Society
Minnesota2.08×Travel & Leisure
Personality6.73×Business & Career
Hog Hunting3.12×Sports
jordy nelson14.31×Sports
Macha9.81×Food & Beverages
Jordan Fisher7×Movies & TV
Kemper Amps22.1×Music & Radio
Buying and Selling Real Estate6.01×Home & Garden
James Madison University8.66×Business & Career
Schenectady County, New York17.64×Travel & Leisure
TeachHUB2.46×Business & Career
iZombie7.85×Movies & TV
Spinal muscular atrophy5.22×Health
HomeSense2.94×Home & Garden
JTV (Indonesia)2.77×
Boystown16.08×Travel & Leisure
Kenyatta University9.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Luis Potosí audience
TraitClusterScore
Risk AppetiteTHRILL1.56
SpiritualityBALANCE1.41
Social Media UsageJOY1.32
Urban LifestyleOPEN1.24
ExtroversionTHRILL1.24
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for San Luis Potosí
CountryShare
Mexico51.9%
United States22.1%
Colombia4.9%

See San Luis Potosí audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does San Luis Potosí have in United States?

San Luis Potosí has an estimated audience of 1,977,452 people in United States, concentrated in Texas and California.

What is the gender split and age of San Luis Potosí fans?

44.5% of San Luis Potosí fans are female, 55.5% are male, with an average age of 37.8 years.

Which brands do San Luis Potosí fans like most?

San Luis Potosí fans show strongest brand affinity for Nationality (7.63×), Kendra Scott (8.56×), and Homie (21.24×) over the country average.

Where do San Luis Potosí fans live in United States?

San Luis Potosí fans in United States are most concentrated in Texas (reach 500,381), California (reach 268,467), and Florida (reach 95,026). These three regions account for the largest share of the active audience.

What other brands do San Luis Potosí fans also like?

Beyond San Luis Potosí itself, the audience over-indexes on Kendra Scott (8.56×), Homie (21.24×), Minnesota (2.08×), and Personality (6.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Luis Potosí. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.