San Luis Potosí Audience in Mexico
San Luis Potosí has an estimated audience of 4,654,869 people in Mexico. 49.0% are female, 51.0% are male, average age 33.7. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Mobile payment, Puma, Catholic Church, MSN, Anti-aging cream.
The average San Luis Potosí fan in Mexico is 33.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Mobile payment, Puma, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the San Luis Potosí audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of San Luis Potosí fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 33.7 |
| Estimated audience size | 4,654,869 |
Audience persona
The typical San Luis Potosí fan in Mexico is balanced, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 971,922 | 1.52× |
| Distrito Federal | 671,615 | 1.1× |
| Nuevo Leon | 559,114 | 2× |
| Jalisco | 475,871 | 1.38× |
| Guanajuato | 454,929 | 2.07× |
| Veracruz (state) | 215,998 | 0.79× |
| Puebla | 213,169 | 0.86× |
| Tamaulipas | 203,581 | 1.31× |
| Coahuila de Zaragoza | 158,020 | 1.13× |
| Baja California | 142,162 | 0.74× |
| Michoacan de Ocampo | 141,302 | 0.88× |
| Chihuahua | 121,437 | 0.75× |
| Hidalgo | 106,070 | 0.94× |
| Zacatecas | 100,763 | 1.71× |
| Aguascalientes | 95,268 | 1.61× |
| Guerrero | 71,579 | 0.61× |
| Chiapas | 68,062 | 0.49× |
| Yucatan | 58,763 | 0.61× |
| Morelos | 58,589 | 0.73× |
| Quintana Roo | 56,810 | 0.62× |
| Durango | 56,290 | 0.87× |
| Tlaxcala | 39,526 | 0.74× |
| Nayarit | 32,110 | 0.71× |
| Colima | 25,140 | 0.84× |
| Baja California Sur | 21,850 | 0.59× |
| Campeche | 14,510 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| Catholic Church | 2.75× | Politics & Society |
| MSN | 2.78× | News |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.98× | Travel & Leisure |
| Banana | 2.72× | Food & Beverages |
| Pedro Pascal | 2.79× | Movies & TV |
| Sarcasm | 2.58× | Politics & Society |
| Local news | 4.84× | News |
| Game consoles | 1.97× | Technology & Electronics |
| Radio | 1.89× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.58× | News |
| Broadcasting of sports events | 3.33× | Movies & TV |
| Bruce Willis | 2.76× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 51.9% |
| United States | 22.1% |
| Colombia | 4.9% |
See San Luis Potosí audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
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- Oaxaca (7,671,037)
Frequently asked questions
How many fans does San Luis Potosí have in Mexico?
San Luis Potosí has an estimated audience of 4,654,869 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of San Luis Potosí fans?
49.0% of San Luis Potosí fans are female, 51.0% are male, with an average age of 33.7 years.
Which brands do San Luis Potosí fans like most?
San Luis Potosí fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and Catholic Church (2.75×) over the country average.
Where do San Luis Potosí fans live in Mexico?
San Luis Potosí fans in Mexico are most concentrated in State of Mexico (reach 971,922), Distrito Federal (reach 671,615), and Nuevo Leon (reach 559,114). These three regions account for the largest share of the active audience.
What other brands do San Luis Potosí fans also like?
Beyond San Luis Potosí itself, the audience over-indexes on Puma (2.76×), Catholic Church (2.75×), MSN (2.78×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for San Luis Potosí. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.