Rascasse Audience Intelligence

Zara Larsson Audience in United States

Zara Larsson has an estimated audience of 6.5M people in United States.

#18among Pop in United States#414among people in United States#391in Music & Radio

The average Zara Larsson fan in United States is 30.9 years old, more female, and lives primarily in California.

By number of fans, Zara Larsson ranks #18 among the 1572 objects in Pop in United States — 2.1× the group median.

Its fans are 9.3 years younger than the group average of 40.2.

Compared with the other 1571 objects in Pop, Zara Larsson fans stand out for their interest in Bridgit Mendler, Hailee Steinfeld and Aaron Judge.

Interest is seasonal: March, April and May account for 41% of the year's searches, July is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Bridgit Mendler, Hailee Steinfeld, Aaron Judge, with strongest over-indexing on Bridgit Mendler (20.26× the country average).

Demographically, the Zara Larsson audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

The typical Zara Larsson fan in United States is more female, around 30.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bridgit Mendler.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.5M
in United States
Gender
59.8%♀
40.2% male
Age
30.9
average years
Country rank
#5267
among all objects in United States
Fig. 01

Search interest · 12-month trend

+1640%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Zara Larsson fans

59.8% are female, 40.2% are male, average age 30.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Zara Larsson audience in United States
MetricValue
Female59.8%
Male40.2%
Average age30.9
Estimated audience size6.5M
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Zara Larsson audience in United States
Age bracketShare%
16-2446%
25-3422%
35-4414%
45-5411%
55+8%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Zara Larsson audience comes from United States.

Worldwide audience distribution share by country for Zara Larsson
CountryShare
United States36.5%
United Kingdom9.4%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Zara Larsson fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.48×
02Washington, District of Columbia~20K1.44×
03New York~500K1.38×
04Connecticut~100K1.36×
05Pennsylvania~300K1.26×
06New Jersey~200K1.25×
07Illinois~300K1.19×
08Maryland~100K1.18×
09California~900K1.16×
10Delaware~20K1.16×
11North Carolina~200K1.13×
12Virginia~200K1.13×
13Minnesota~100K1.12×
14Washington~200K1.10×
15Utah~70K1.08×
16Florida~400K1.07×
17Texas~500K1.06×
18Rhode Island~20K1.06×
19Ohio~200K1.04×
20Colorado~100K1.04×
21Georgia~200K1.03×
22Michigan~200K1.03×
23Wisconsin~100K1.02×
24Indiana~100K1.00×
25New Hampshire~30K1.00×
26Oregon~80K0.99×
27Arizona~100K0.98×
28Tennessee~100K0.95×
29Louisiana~90K0.95×
30Kentucky~80K0.93×
31Oklahoma~70K0.93×
32Nebraska~40K0.93×
33Missouri~100K0.92×
34Alabama~90K0.91×
35Vermont~10K0.91×
36Iowa~60K0.90×
37Kansas~50K0.90×
38Maine~20K0.90×
39Nevada~60K0.89×
40West Virginia~30K0.89×
41South Carolina~90K0.86×
42Arkansas~50K0.86×
43North Dakota~10K0.85×
44Hawaii~20K0.84×
45Mississippi~50K0.79×
46Alaska~10K0.79×
47Idaho~30K0.77×
48South Dakota~10K0.75×
49Montana~20K0.72×
50New Mexico~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Zara Larsson, United States
0.67×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Zara Larsson audience vs. the country average
#·InterestCategoryAffinity×
01Bridgit MendlerMovies & TV20.26×
02Hailee SteinfeldMovies & TV11.14×
03Aaron JudgeSports8.92×
04Madison BeerMusic & Radio8.84×
05Florida LotteryGames7.90×
06GmailInternet & Social Media3.08×
07MoviesMovies & TV2.17×
08MusicBusiness & Career2.13×
09SportsSports2.12×
10Live eventsMusic & Radio2.12×
11EntertainmentMovies & TV2.11×
12ReadingLiterature2.05×
13Consumer electronicsTechnology & Electronics2.05×
14Outdoor recreationSports2.04×
15GamesGames2.03×
16Food and drinkFood & Beverages2.02×
17PetsPets & Animals2.02×
18FoodFood & Beverages2.00×
19ClothingFashion & Accessoires1.82×
20ShoppingShopping1.78×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Zara Larsson audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Zara Larsson audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.62×
Convenience OrientationPREMIUM1.50×
ExtroversionTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Zara Larsson audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Risk AppetiteTHRILL0.68×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

See Zara Larsson audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Zara Larsson over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/zara-larsson-7858” · Methodology