Graduate Management Admission Test Audience in United States

Graduate Management Admission Test has an estimated audience of 1,259,233 people in United States. 52.7% are female, 47.3% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Master of Business Administration, Autism Awareness, Business school, Diabetes mellitus awareness, Microblogging.

The average Graduate Management Admission Test fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Master of Business Administration, Autism Awareness, Business school, with strongest over-indexing on Master of Business Administration (17.09× the country average). Demographically, the Graduate Management Admission Test audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Graduate Management Admission Test fans

Demographic split for Graduate Management Admission Test audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.8
Estimated audience size1,259,233

Audience persona

The typical Graduate Management Admission Test fan in United States is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Master of Business Administration.

Top regions in United States

Top regions ranked by reach for Graduate Management Admission Test in United States
RegionReachAffinity
California241,2501.74×
New York150,2972.14×
Texas143,5121.33×
Florida89,1321.05×
Illinois61,6431.47×
Massachusetts55,5632.24×
Georgia51,7071.33×
New Jersey49,5901.55×
North Carolina45,3721.2×
Virginia43,8261.43×
Pennsylvania43,8141.03×
Michigan33,4351.02×
Ohio30,7660.79×
Washington28,3801.12×
Maryland26,0471.2×
Tennessee23,0390.91×
Indiana20,9030.91×
Colorado20,5971.04×
Arizona19,9560.78×
Alabama19,4891.11×
Connecticut17,3811.38×
South Carolina16,1960.85×
Missouri15,2160.75×
Wisconsin15,2010.8×
Minnesota15,1120.84×
Louisiana14,1600.87×
Utah13,9391.24×
Washington, District of Columbia11,5623.05×
Oregon11,3900.79×
Oklahoma11,3530.81×
Kentucky10,0480.64×
Nevada9,4390.78×
Mississippi8,4390.81×
Kansas7,2650.73×
Arkansas6,8120.66×
Iowa6,7660.65×
Hawaii5,1880.96×
Rhode Island4,6191.15×
Nebraska4,5330.72×
New Hampshire4,2590.86×
Idaho4,1510.66×
New Mexico3,6680.58×
Maine3,2760.73×
Delaware2,6420.76×
West Virginia2,6220.45×
Vermont2,0230.91×
Montana1,6940.49×
Alaska1,3830.51×
North Dakota1,2530.48×
South Dakota9970.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graduate Management Admission Test audience
BrandAffinityCategory
Master of Business Administration17.09×Business & Career
Autism Awareness19.03×Health
Business school20.06×Business & Career
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Wisconsin Badgers football15.63×Sports
Data science10.37×Business & Career
Charles, Prince of Wales18.87×Politics & Society
LinkedIn2.59×Internet & Social Media
Law school11.35×Business & Career
Bass guitar3.05×Music & Radio
Metaphysics3.31×Business & Career
Scholarship5.12×Kids & Family
Business intelligence9.59×Business & Career
Princess Polly5.65×Fashion & Accessoires
Master's degree3.53×Business & Career
Cello4.82×Music & Radio
Golf Channel3.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graduate Management Admission Test audience
TraitClusterScore
Career OrientationPOWER1.9
Quality AwarenessPREMIUM1.58
Luxury OrientationPREMIUM1.42
TravellingTHRILL1.38
Design AffinityPREMIUM1.34
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Graduate Management Admission Test
CountryShare
United States23.2%
India21.5%
Japan4.3%

See Graduate Management Admission Test audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Graduate Management Admission Test have in United States?

Graduate Management Admission Test has an estimated audience of 1,259,233 people in United States, concentrated in California and New York.

What is the gender split and age of Graduate Management Admission Test fans?

52.7% of Graduate Management Admission Test fans are female, 47.3% are male, with an average age of 35.8 years.

Which brands do Graduate Management Admission Test fans like most?

Graduate Management Admission Test fans show strongest brand affinity for Master of Business Administration (17.09×), Autism Awareness (19.03×), and Business school (20.06×) over the country average.

Where do Graduate Management Admission Test fans live in United States?

Graduate Management Admission Test fans in United States are most concentrated in California (reach 241,250), New York (reach 150,297), and Texas (reach 143,512). These three regions account for the largest share of the active audience.

What other brands do Graduate Management Admission Test fans also like?

Beyond Graduate Management Admission Test itself, the audience over-indexes on Autism Awareness (19.03×), Business school (20.06×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graduate Management Admission Test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.