Graduate Management Admission Test Audience in United States

Graduate Management Admission Test has an estimated audience of 1,259,233 people in United States. 52.7% are female, 47.3% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Mangaka, Jesse Plemons, Nebraska Cornhuskers football, Natural rubber, Business English.
The average Graduate Management Admission Test fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mangaka, Jesse Plemons, Nebraska Cornhuskers football, with strongest over-indexing on Mangaka (4.83× the country average). Demographically, the Graduate Management Admission Test audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Graduate Management Admission Test fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 35.8 |
| Estimated audience size | 1,259,233 |
Audience persona
The typical Graduate Management Admission Test fan in United States is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Mangaka.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 241,250 | 1.74× |
| New York | 150,297 | 2.14× |
| Texas | 143,512 | 1.33× |
| Florida | 89,132 | 1.05× |
| Illinois | 61,643 | 1.47× |
| Massachusetts | 55,563 | 2.24× |
| Georgia | 51,707 | 1.33× |
| New Jersey | 49,590 | 1.55× |
| North Carolina | 45,372 | 1.2× |
| Virginia | 43,826 | 1.43× |
| Pennsylvania | 43,814 | 1.03× |
| Michigan | 33,435 | 1.02× |
| Ohio | 30,766 | 0.79× |
| Washington | 28,380 | 1.12× |
| Maryland | 26,047 | 1.2× |
| Tennessee | 23,039 | 0.91× |
| Indiana | 20,903 | 0.91× |
| Colorado | 20,597 | 1.04× |
| Arizona | 19,956 | 0.78× |
| Alabama | 19,489 | 1.11× |
| Connecticut | 17,381 | 1.38× |
| South Carolina | 16,196 | 0.85× |
| Missouri | 15,216 | 0.75× |
| Wisconsin | 15,201 | 0.8× |
| Minnesota | 15,112 | 0.84× |
| Louisiana | 14,160 | 0.87× |
| Utah | 13,939 | 1.24× |
| Washington, District of Columbia | 11,562 | 3.05× |
| Oregon | 11,390 | 0.79× |
| Oklahoma | 11,353 | 0.81× |
| Kentucky | 10,048 | 0.64× |
| Nevada | 9,439 | 0.78× |
| Mississippi | 8,439 | 0.81× |
| Kansas | 7,265 | 0.73× |
| Arkansas | 6,812 | 0.66× |
| Iowa | 6,766 | 0.65× |
| Hawaii | 5,188 | 0.96× |
| Rhode Island | 4,619 | 1.15× |
| Nebraska | 4,533 | 0.72× |
| New Hampshire | 4,259 | 0.86× |
| Idaho | 4,151 | 0.66× |
| New Mexico | 3,668 | 0.58× |
| Maine | 3,276 | 0.73× |
| Delaware | 2,642 | 0.76× |
| West Virginia | 2,622 | 0.45× |
| Vermont | 2,023 | 0.91× |
| Montana | 1,694 | 0.49× |
| Alaska | 1,383 | 0.51× |
| North Dakota | 1,253 | 0.48× |
| South Dakota | 997 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mangaka | 4.83× | Literature |
| Jesse Plemons | 3.52× | Movies & TV |
| Nebraska Cornhuskers football | 3.16× | Sports |
| Natural rubber | 1.62× | Cars & Mobility |
| Business English | 3.93× | Business & Career |
| JDSU | 2.02× | Business & Career |
| Staycation | 1.99× | Home & Garden |
| Urban horticulture | 1.99× | Home & Garden |
| Grammarly | 2.55× | Business & Career |
| Noodle (Gorillaz) | 1.87× | Music & Radio |
| Livingston County, New York | 9.38× | |
| Nipsey Hussle | 2.82× | Music & Radio |
| Mothercare | 1.53× | Kids & Family |
| Sears | 1.85× | Shopping |
| Home staging | 2.28× | Home & Garden |
| Jaws | 2.21× | Movies & TV |
| Women's empowerment | 1.7× | Politics & Society |
| Glossier | 2.06× | Beauty & Wellness |
| Halsey, Oregon | 3.13× | Travel & Leisure |
| Cachorro | 1.98× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.9 |
| Quality Awareness | PREMIUM | 1.58 |
| Luxury Orientation | PREMIUM | 1.42 |
| Travelling | THRILL | 1.38 |
| Design Affinity | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| India | 21.5% |
| Japan | 4.3% |
See Graduate Management Admission Test audiences in other countries
- Graduate Management Admission Test — Germany
- Graduate Management Admission Test — United Kingdom
- Graduate Management Admission Test — France
- Graduate Management Admission Test — Italy
- Graduate Management Admission Test — Spain
- Graduate Management Admission Test — Brazil
- Graduate Management Admission Test — Japan
- Graduate Management Admission Test — South Korea
- Graduate Management Admission Test — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Graduate Management Admission Test have in United States?
Graduate Management Admission Test has an estimated audience of 1,259,233 people in United States, concentrated in California and New York.
What is the gender split and age of Graduate Management Admission Test fans?
52.7% of Graduate Management Admission Test fans are female, 47.3% are male, with an average age of 35.8 years.
Which brands do Graduate Management Admission Test fans like most?
Graduate Management Admission Test fans show strongest brand affinity for Mangaka (4.83×), Jesse Plemons (3.52×), and Nebraska Cornhuskers football (3.16×) over the country average.
Where do Graduate Management Admission Test fans live in United States?
Graduate Management Admission Test fans in United States are most concentrated in California (reach 241,250), New York (reach 150,297), and Texas (reach 143,512). These three regions account for the largest share of the active audience.
What other brands do Graduate Management Admission Test fans also like?
Beyond Graduate Management Admission Test itself, the audience over-indexes on Jesse Plemons (3.52×), Nebraska Cornhuskers football (3.16×), Natural rubber (1.62×), and Business English (3.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Graduate Management Admission Test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.