Graduate Management Admission Test Audience in United States

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Graduate Management Admission Test has an estimated audience of 1,259,233 people in United States. 52.7% are female, 47.3% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Mangaka, Jesse Plemons, Nebraska Cornhuskers football, Natural rubber, Business English.

The average Graduate Management Admission Test fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mangaka, Jesse Plemons, Nebraska Cornhuskers football, with strongest over-indexing on Mangaka (4.83× the country average). Demographically, the Graduate Management Admission Test audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Graduate Management Admission Test fans

Demographic split for Graduate Management Admission Test audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.8
Estimated audience size1,259,233

Audience persona

The typical Graduate Management Admission Test fan in United States is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Mangaka.

Top regions in United States

Top regions ranked by reach for Graduate Management Admission Test in United States
RegionReachAffinity
California241,2501.74×
New York150,2972.14×
Texas143,5121.33×
Florida89,1321.05×
Illinois61,6431.47×
Massachusetts55,5632.24×
Georgia51,7071.33×
New Jersey49,5901.55×
North Carolina45,3721.2×
Virginia43,8261.43×
Pennsylvania43,8141.03×
Michigan33,4351.02×
Ohio30,7660.79×
Washington28,3801.12×
Maryland26,0471.2×
Tennessee23,0390.91×
Indiana20,9030.91×
Colorado20,5971.04×
Arizona19,9560.78×
Alabama19,4891.11×
Connecticut17,3811.38×
South Carolina16,1960.85×
Missouri15,2160.75×
Wisconsin15,2010.8×
Minnesota15,1120.84×
Louisiana14,1600.87×
Utah13,9391.24×
Washington, District of Columbia11,5623.05×
Oregon11,3900.79×
Oklahoma11,3530.81×
Kentucky10,0480.64×
Nevada9,4390.78×
Mississippi8,4390.81×
Kansas7,2650.73×
Arkansas6,8120.66×
Iowa6,7660.65×
Hawaii5,1880.96×
Rhode Island4,6191.15×
Nebraska4,5330.72×
New Hampshire4,2590.86×
Idaho4,1510.66×
New Mexico3,6680.58×
Maine3,2760.73×
Delaware2,6420.76×
West Virginia2,6220.45×
Vermont2,0230.91×
Montana1,6940.49×
Alaska1,3830.51×
North Dakota1,2530.48×
South Dakota9970.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graduate Management Admission Test audience
BrandAffinityCategory
Mangaka4.83×Literature
Jesse Plemons3.52×Movies & TV
Nebraska Cornhuskers football3.16×Sports
Natural rubber1.62×Cars & Mobility
Business English3.93×Business & Career
JDSU2.02×Business & Career
Staycation1.99×Home & Garden
Urban horticulture1.99×Home & Garden
Grammarly2.55×Business & Career
Noodle (Gorillaz)1.87×Music & Radio
Livingston County, New York9.38×
Nipsey Hussle2.82×Music & Radio
Mothercare1.53×Kids & Family
Sears1.85×Shopping
Home staging2.28×Home & Garden
Jaws2.21×Movies & TV
Women's empowerment1.7×Politics & Society
Glossier2.06×Beauty & Wellness
Halsey, Oregon3.13×Travel & Leisure
Cachorro1.98×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graduate Management Admission Test audience
TraitClusterScore
Career OrientationPOWER1.9
Quality AwarenessPREMIUM1.58
Luxury OrientationPREMIUM1.42
TravellingTHRILL1.38
Design AffinityPREMIUM1.34
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Graduate Management Admission Test
CountryShare
United States23.2%
India21.5%
Japan4.3%

See Graduate Management Admission Test audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Graduate Management Admission Test have in United States?

Graduate Management Admission Test has an estimated audience of 1,259,233 people in United States, concentrated in California and New York.

What is the gender split and age of Graduate Management Admission Test fans?

52.7% of Graduate Management Admission Test fans are female, 47.3% are male, with an average age of 35.8 years.

Which brands do Graduate Management Admission Test fans like most?

Graduate Management Admission Test fans show strongest brand affinity for Mangaka (4.83×), Jesse Plemons (3.52×), and Nebraska Cornhuskers football (3.16×) over the country average.

Where do Graduate Management Admission Test fans live in United States?

Graduate Management Admission Test fans in United States are most concentrated in California (reach 241,250), New York (reach 150,297), and Texas (reach 143,512). These three regions account for the largest share of the active audience.

What other brands do Graduate Management Admission Test fans also like?

Beyond Graduate Management Admission Test itself, the audience over-indexes on Jesse Plemons (3.52×), Nebraska Cornhuskers football (3.16×), Natural rubber (1.62×), and Business English (3.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graduate Management Admission Test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.