Rascasse Audience Intelligence

Graduate Management Admission Test Audience in United States

A data profile of the people who buy, follow and care about Graduate Management Admission Test in United States — modelled from more than twelve digital signal sources. Graduate Management Admission Test has an estimated audience of 1,259,233 people in United States.

#7898among Topic in United States#1370in Business & Career

The average Graduate Management Admission Test fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Master of Business Administration, Business school, Law school, with strongest over-indexing on Master of Business Administration (24× the country average).

Demographically, the Graduate Management Admission Test audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graduate Management Admission Test fan in United States is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Master of Business Administration.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graduate Management Admission Test profile in United States.

Audience size
1.3M
in United States
Gender
52.7%♀
47.3% male
Age
35.8
average years
Country rank
#20164
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graduate Management Admission Test fans

52.7% are female, 47.3% are male, average age 35.8.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Graduate Management Admission Test audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.8
Estimated audience size1,259,233
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Graduate Management Admission Test audience in United States
Age bracketShare%
16-1921%
20-2928%
30-3924%
40-4918%
50+10%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Graduate Management Admission Test audience comes from United States.

Worldwide audience distribution share by country for Graduate Management Admission Test
CountryShare
United States23.2%
India21.5%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graduate Management Admission Test audience in United States is strongest.

Fig. 05

Top regions by affinity

Graduate Management Admission Test fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.83×
02Massachusetts~50K2.11×
03New York~100K1.97×
04California~200K1.60×
05New Jersey~50K1.44×
06Illinois~60K1.41×
07Connecticut~20K1.38×
08Virginia~40K1.37×
09Georgia~50K1.28×
10Texas~100K1.24×
11Utah~10K1.21×
12Maryland~30K1.18×
13North Carolina~40K1.15×
14Rhode Island~5K1.14×
15Washington~30K1.12×
16Alabama~20K1.09×
17Pennsylvania~40K1.03×
18Hawaii~6K1.03×
19Florida~90K1.02×
20Colorado~20K1.02×
21Michigan~30K0.99×
22Vermont~2K0.99×
23Mississippi~10K0.96×
24Tennessee~20K0.95×
25Indiana~20K0.95×
26New Hampshire~5K0.93×
27Louisiana~10K0.92×
28Delaware~3K0.90×
29South Carolina~20K0.88×
30Oklahoma~10K0.85×
31Maine~4K0.85×
32Wisconsin~20K0.83×
33Minnesota~20K0.83×
34Kansas~8K0.83×
35Nevada~10K0.82×
36Alaska~2K0.82×
37North Dakota~2K0.81×
38Ohio~30K0.80×
39Oregon~10K0.80×
40Nebraska~5K0.79×
41Arizona~20K0.78×
42South Dakota~2K0.78×
43Missouri~20K0.77×
44Idaho~5K0.77×
45Montana~3K0.77×
46Arkansas~8K0.76×
47Iowa~8K0.75×
48Kentucky~10K0.73×
49New Mexico~5K0.73×
50West Virginia~4K0.71×
Fig. 06

Affinity by region

Affinity by region — Graduate Management Admission Test, United States
0.71×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graduate Management Admission Test audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graduate Management Admission Test audience
#·InterestCategoryAffinity×
01Master of Business AdministrationBusiness & Career24.00×
02Business schoolBusiness & Career20.36×
03CasemiroSports20.00×
04Law schoolBusiness & Career15.35×
05Wisconsin Badgers footballSports14.62×
06Data scienceBusiness & Career9.66×
07Massive open online courseBusiness & Career9.08×
08ScholarshipKids & Family5.86×
09Employment websiteBusiness & Career4.02×
10Master's degreeBusiness & Career3.85×
11Diaper bagKids & Family3.70×
12Computer securityBusiness & Career3.55×
13Career developmentBusiness & Career3.54×
14Distance educationBusiness & Career3.37×
15Planet FitnessSports3.07×
16InnovationBusiness & Career2.82×
17Chuck NorrisMovies & TV2.63×
18MetaphysicsBusiness & Career2.52×
19Academic degreeBusiness & Career2.50×
20Google DriveTechnology & Electronics2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graduate Management Admission Test audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graduate Management Admission Test audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.21×
PatriotismCONSERVATISM1.64×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graduate Management Admission Test audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
TraditionCONSERVATISM0.75×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graduate Management Admission Test have in United States?

Graduate Management Admission Test has an estimated audience of 1,259,233 people in United States, concentrated in California and New York.

02

What is the gender split and age of Graduate Management Admission Test fans?

52.7% of Graduate Management Admission Test fans are female, 47.3% are male, with an average age of 35.8 years.

03

Which brands do Graduate Management Admission Test fans like most?

Graduate Management Admission Test fans show strongest brand affinity for Master of Business Administration (24×), Business school (20.36×), and Law school (15.35×) over the country average.

04

Where do Graduate Management Admission Test fans live in United States?

Graduate Management Admission Test fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Graduate Management Admission Test fans also like?

Beyond Graduate Management Admission Test itself, the audience over-indexes on Business school (20.36×), Law school (15.35×), Wisconsin Badgers football (14.62×), and Planet Fitness (3.07×) compared to the United States average.

Appendix

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See Graduate Management Admission Test audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graduate Management Admission Test. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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