A data profile of the people who buy, follow and care about Saïd Business School in United States — modelled from more than twelve digital signal sources. Saïd Business School has an estimated audience of 1,095,192 people in United States.
Saïd Business School has an estimated audience of 1,095,192 people in United States. 47.6% are female, 52.4% are male, average age 36.9. Top brand affinities: Google Drive, Master of Business Administration, Business school, Massive open online course, Data science.
Top brand affinities include Google Drive, Master of Business Administration, Business school, with strongest over-indexing on Google Drive (17.38× the country average).
Demographically, the Saïd Business School audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Saïd Business School fan in United States is balanced, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the Saïd Business School profile in United States.
47.6% are female, 52.4% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 36.9 |
| Estimated audience size | 1,095,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 14% |
The strongest cross-interests of the Saïd Business School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pavilion Kuala Lumpur | Shopping | 113.10× | ||
| 02 | Massive open online course | Business & Career | 44.02× | ||
| 03 | Block chain (database) | Technology & Electronics | 26.86× | ||
| 04 | Data science | Business & Career | 24.50× | ||
| 05 | Business school | Business & Career | 22.16× | ||
| 06 | Derivative (finance) | Business & Career | 18.55× | ||
| 07 | Master of Business Administration | Business & Career | 18.13× | ||
| 08 | Amazon Web Services | Technology & Electronics | 17.95× | ||
| 09 | Microsoft Azure | Technology & Electronics | 17.69× | ||
| 10 | Google Drive | Technology & Electronics | 17.38× | ||
| 11 | Business intelligence | Business & Career | 14.95× | ||
| 12 | Google Flights | Travel & Leisure | 9.72× | ||
| 13 | Passive income | Business & Career | 8.93× | ||
| 14 | Innovation | Business & Career | 8.61× | ||
| 15 | Internet & Social Media | 6.77× | |||
| 16 | Information security | Business & Career | 6.69× | ||
| 17 | American Express | Business & Career | 5.83× | ||
| 18 | Accounting | Business & Career | 4.95× | ||
| 19 | Cloud computing | Technology & Electronics | 4.48× | ||
| 20 | CNN | Movies & TV | 2.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.85× | |
| Need for Security | CONSERVATISM | 2.78× | |
| Risk Appetite | THRILL | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Extroversion | THRILL | 0.70× | |
| DIY Mentality | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Saïd Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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