Saïd Business School Audience in United States

Saïd Business School has an estimated audience of 1,095,192 people in United States. 47.6% are female, 52.4% are male, average age 36.9. Top brand affinities: edureka, Elizabeth David, Elīna Garanča, Mojinos Escozíos, El Paso County, Colorado.
Top brand affinities include edureka, Elizabeth David, Elīna Garanča, with strongest over-indexing on edureka (28.64× the country average). Demographically, the Saïd Business School audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: POI
Demographics of Saïd Business School fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 36.9 |
| Estimated audience size | 1,095,192 |
Audience persona
The typical Saïd Business School fan in United States is balanced, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for edureka.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| edureka | 28.64× | Business & Career |
| Elizabeth David | 21.89× | Literature |
| Elīna Garanča | 20.0× | Music & Radio |
| Mojinos Escozíos | 19.03× | Music & Radio |
| El Paso County, Colorado | 18.22× | Travel & Leisure |
| Habtamu Wondimu | 17.52× | Politics & Society |
| Hadejia | 15.48× | Travel & Leisure |
| Gerik | 15.41× | Travel & Leisure |
| Preta Gil | 15.19× | Music & Radio |
| Tai Solarin University of Education | 13.91× | Business & Career |
| Haarlem | 13.89× | Travel & Leisure |
| Iza, Spain | 13.54× | |
| Governor of Michigan | 13.4× | Politics & Society |
| Hadiqa Kiani | 13.21× | Music & Radio |
| Eminönü | 13.21× | Travel & Leisure |
| Sumulong Highway | 13.17× | Travel & Leisure |
| HispanicTV | 12.85× | Movies & TV |
| Wedding Favors shop | 12.67× | Kids & Family |
| Los Angeles Film Critics Association | 12.61× | Movies & TV |
| McGill University Faculty of Law | 12.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.67 |
| Need for Security | CONSERVATISM | 2.44 |
| Design Affinity | PREMIUM | 2.05 |
| Risk Appetite | THRILL | 1.99 |
| Early Adopter Mentality | POWER | 1.69 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| France | 12.2% |
| Italy | 7.8% |
See Saïd Business School audiences in other countries
More Business & Career audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Saïd Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.