Saïd Business School Audience in United States
Saïd Business School has an estimated audience of 1,095,192 people in United States. 47.6% are female, 52.4% are male, average age 36.9. Top brand affinities: Google Drive, Indeed.com, Capital One, Google Maps, Google Flights.
Top brand affinities include Google Drive, Indeed.com, Capital One, with strongest over-indexing on Google Drive (18.11× the country average). Demographically, the Saïd Business School audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: POI
Demographics of Saïd Business School fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 36.9 |
| Estimated audience size | 1,095,192 |
Audience persona
The typical Saïd Business School fan in United States is balanced, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 18.11× | Technology & Electronics |
| Indeed.com | 13.24× | Business & Career |
| Capital One | 11.67× | Business & Career |
| Google Maps | 10.74× | Internet & Social Media |
| Google Flights | 11.69× | Travel & Leisure |
| Autism Awareness | 19.03× | Health |
| CarGurus | 11.67× | Cars & Mobility |
| Master of Business Administration | 13.91× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| DeviantArt | 12.61× | Internet & Social Media |
| Khan Academy | 13.89× | Business & Career |
| Circle K | 10.46× | Shopping |
| Enterprise Rent-A-Car | 8.86× | Cars & Mobility |
| Aaron Rodgers | 9.17× | Sports |
| Bruce Willis | 10.29× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| HubSpot | 19.82× | Internet & Social Media |
| Business intelligence | 21.89× | Business & Career |
| Business school | 12.46× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.67 |
| Need for Security | CONSERVATISM | 2.44 |
| Design Affinity | PREMIUM | 2.05 |
| Risk Appetite | THRILL | 1.99 |
| Early Adopter Mentality | POWER | 1.69 |
| Travelling | THRILL | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| France | 12.2% |
| Italy | 7.8% |
See Saïd Business School audiences in other countries
More Business & Career audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Saïd Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.