Saïd Business School Audience in United States

Saïd Business School logo

Saïd Business School has an estimated audience of 1,095,192 people in United States. 47.6% are female, 52.4% are male, average age 36.9. Top brand affinities: edureka, Elizabeth David, Elīna Garanča, Mojinos Escozíos, El Paso County, Colorado.

Top brand affinities include edureka, Elizabeth David, Elīna Garanča, with strongest over-indexing on edureka (28.64× the country average). Demographically, the Saïd Business School audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Category: Business & Career · Type: POI

Demographics of Saïd Business School fans

Demographic split for Saïd Business School audience in United States
MetricValue
Female47.6%
Male52.4%
Average age36.9
Estimated audience size1,095,192

Audience persona

The typical Saïd Business School fan in United States is balanced, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for edureka.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saïd Business School audience
BrandAffinityCategory
edureka28.64×Business & Career
Elizabeth David21.89×Literature
Elīna Garanča20.0×Music & Radio
Mojinos Escozíos19.03×Music & Radio
El Paso County, Colorado18.22×Travel & Leisure
Habtamu Wondimu17.52×Politics & Society
Hadejia15.48×Travel & Leisure
Gerik15.41×Travel & Leisure
Preta Gil15.19×Music & Radio
Tai Solarin University of Education13.91×Business & Career
Haarlem13.89×Travel & Leisure
Iza, Spain13.54×
Governor of Michigan13.4×Politics & Society
Hadiqa Kiani13.21×Music & Radio
Eminönü13.21×Travel & Leisure
Sumulong Highway13.17×Travel & Leisure
HispanicTV12.85×Movies & TV
Wedding Favors shop12.67×Kids & Family
Los Angeles Film Critics Association12.61×Movies & TV
McGill University Faculty of Law12.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saïd Business School audience
TraitClusterScore
Career OrientationPOWER2.67
Need for SecurityCONSERVATISM2.44
Design AffinityPREMIUM2.05
Risk AppetiteTHRILL1.99
Early Adopter MentalityPOWER1.69
TravellingTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Saïd Business School
CountryShare
United States25.5%
France12.2%
Italy7.8%

See Saïd Business School audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Saïd Business School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.