Rascasse Audience Intelligence

FIFA World Cup 2026 Audience in France

A data profile of the people who buy, follow and care about FIFA World Cup 2026 in France — modelled from more than twelve digital signal sources. FIFA World Cup 2026 has an estimated audience of 2,771,776 people in France.

The average FIFA World Cup 2026 fan in France is 33.0 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA World Cup 2026 profile in France.

Audience size
2.8M
in France
Gender
26.1%
73.9% male
Age
33.0
average years
Country rank
#1598
Event in France
Fig. 01

Search interest · 12-month trend

+31024%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA World Cup 2026 fans

26.1% are female, 73.9% are male, average age 33.0.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for FIFA World Cup 2026 audience in France
MetricValue
Female26.1%
Male73.9%
Average age33.0
Estimated audience size2,771,776
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the FIFA World Cup 2026 audience in France
Age bracketShare%
16-1935%
20-2925%
30-3916%
40-4912%
50+12%
Fig. 04

Worldwide distribution

0.7%

of the worldwide FIFA World Cup 2026 audience comes from France.

Worldwide audience distribution share by country for FIFA World Cup 2026
CountryShare
United States46.0%
India18.2%
Canada10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA World Cup 2026 audience in France is strongest.

Fig. 05

Top regions by affinity

FIFA World Cup 2026 fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~30K2.48×
02Provence-Alpes-Côte d'Azur~6K1.24×
03Auvergne-Rhône-Alpes~8K1.09×
04Grand Est~6K1.06×
05Occitanie~6K1.04×
06Corsica<1K0.94×
07Nouvelle-Aquitaine~5K0.93×
08Hauts-de-France~5K0.91×
09Centre-Val de Loire~2K0.86×
10Pays de la Loire~3K0.85×
11Normandy~3K0.85×
12Bourgogne-Franche-Comté~2K0.83×
13Brittany~3K0.81×
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for FIFA World Cup 2026. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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