Laver Cup Audience in Germany
Laver Cup has an estimated audience of 670,288 people in Germany. 38.4% are female, 61.6% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Violet Chachki, Peschici, Knauf Insulation, Litter box, Gil Ofarim.
The average Laver Cup fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Violet Chachki, Peschici, Knauf Insulation, with strongest over-indexing on Violet Chachki (58.31× the country average). Demographically, the Laver Cup audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Laver Cup fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 36.6 |
| Estimated audience size | 670,288 |
Audience persona
The typical Laver Cup fan in Germany is more male, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Violet Chachki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,666 | 0.96× |
| Bayern | 117,831 | 1.09× |
| Baden-Württemberg | 97,527 | 1.07× |
| Berlin | 78,990 | 2.64× |
| Niedersachsen | 66,541 | 1.02× |
| Hessen | 49,838 | 0.98× |
| Rheinland-Pfalz | 31,896 | 0.95× |
| Schleswig-Holstein | 27,388 | 1.14× |
| Hamburg | 22,466 | 1.48× |
| Brandenburg | 17,933 | 0.86× |
| Sachsen | 17,058 | 0.52× |
| Sachsen-Anhalt | 8,613 | 0.5× |
| Thüringen | 8,604 | 0.5× |
| Mecklenburg-Vorpommern | 7,550 | 0.59× |
| Saarland | 7,114 | 0.86× |
| Bremen | 4,810 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Violet Chachki | 58.31× | Movies & TV |
| Peschici | 17.95× | Travel & Leisure |
| Knauf Insulation | 18.5× | Business & Career |
| Litter box | 1.73× | Pets & Animals |
| Gil Ofarim | 1.75× | Music & Radio |
| Alaska | 4.4× | Travel & Leisure |
| Progressive rock | 1.81× | Music & Radio |
| Building insulation | 4.86× | Home & Garden |
| Google Analytics | 2.84× | Internet & Social Media |
| Loincloth | 2.91× | Fashion & Accessoires |
| Tuscany | 4.57× | Travel & Leisure |
| Minnesota | 5.47× | Travel & Leisure |
| Guy Torry | 20.19× | Movies & TV |
| Handmade Gifts | 1.68× | Kids & Family |
| Sailor | 3.89× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.85× | Music & Radio |
| Mechanic | 1.69× | Cars & Mobility |
| Jura Mountains | 4.5× | Travel & Leisure |
| Hibachi | 7.6× | Food & Beverages |
| Golden Gate | 4.03× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.47 |
| Sports Activity | POWER | 1.4 |
| Family Orientation | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.27 |
| Career Orientation | POWER | 1.22 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Italy | 14.3% |
| Spain | 9.6% |
See Laver Cup audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Laver Cup have in Germany?
Laver Cup has an estimated audience of 670,288 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laver Cup fans?
38.4% of Laver Cup fans are female, 61.6% are male, with an average age of 36.6 years.
Which brands do Laver Cup fans like most?
Laver Cup fans show strongest brand affinity for Violet Chachki (58.31×), Peschici (17.95×), and Knauf Insulation (18.5×) over the country average.
Where do Laver Cup fans live in Germany?
Laver Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,666), Bayern (reach 117,831), and Baden-Württemberg (reach 97,527). These three regions account for the largest share of the active audience.
What other brands do Laver Cup fans also like?
Beyond Laver Cup itself, the audience over-indexes on Peschici (17.95×), Knauf Insulation (18.5×), Litter box (1.73×), and Gil Ofarim (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laver Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.