Rascasse Audience Intelligence

Laver Cup Audience in Germany

A data profile of the people who buy, follow and care about Laver Cup in Germany — modelled from more than twelve digital signal sources. Laver Cup has an estimated audience of 683,643 people in Germany.

#27among Tennis in Germany#116among Event in Germany#706in Sports

The average Laver Cup fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, John McEnroe, Kevin Costner, with strongest over-indexing on Alexander Zverev (19.92× the country average).

Demographically, the Laver Cup audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laver Cup fan in Germany is more male, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laver Cup profile in Germany.

Audience size
684K
in Germany
Gender
37.1%♀
62.9% male
Age
37.3
average years
Country rank
#9015
Event in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laver Cup fans

37.1% are female, 62.9% are male, average age 37.3.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Laver Cup audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age37.3
Estimated audience size683,643
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Laver Cup audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Laver Cup audience comes from Germany.

Worldwide audience distribution share by country for Laver Cup
CountryShare
United States16.1%
Italy13.9%
Spain9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laver Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laver Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K2.41×
02Hamburg~20K1.47×
03Schleswig-Holstein~30K1.19×
04Bayern~100K1.11×
05Baden-Württemberg~100K1.10×
06Niedersachsen~70K1.05×
07Hessen~50K1.01×
08Rheinland-Pfalz~30K0.99×
09Nordrhein-Westfalen~100K0.98×
10Saarland~8K0.94×
11Bremen~5K0.91×
12Brandenburg~20K0.84×
13Mecklenburg-Vorpommern~8K0.64×
14Sachsen-Anhalt~10K0.55×
15Thüringen~10K0.55×
16Sachsen~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Laver Cup, Germany
0.54×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laver Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laver Cup audience
#·InterestCategoryAffinity×
01John McEnroeSports100.13×
02LimerickLiterature70.34×
03Enter the DragonMovies & TV58.24×
04Björn BorgSports52.95×
05Stan WawrinkaSports47.66×
06ATP World TourSports38.50×
07Blue HeelersFashion & Accessoires38.09×
08Bank for International SettlementsPolitics & Society32.93×
09Table Tennis World CupSports32.53×
10Kevin CostnerMovies & TV28.30×
11Serena WilliamsSports23.04×
12Australian OpenSports23.03×
13WE FashionFashion & Accessoires22.82×
14Roger FedererSports22.68×
15Rafael NadalSports21.76×
16The Championships, WimbledonSports20.06×
17Alexander ZverevSports19.92×
18US Open (tennis)Sports18.25×
19Justin EngelSports14.05×
20Novak DjokovicSports8.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laver Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laver Cup audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.47×
Career OrientationPOWER1.41×
Family OrientationCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laver Cup audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Price SensitivityPREMIUM0.74×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laver Cup have in Germany?

Laver Cup has an estimated audience of 683,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Laver Cup fans?

37.1% of Laver Cup fans are female, 62.9% are male, with an average age of 37.3 years.

03

Which brands do Laver Cup fans like most?

Laver Cup fans show strongest brand affinity for Alexander Zverev (19.92×), John McEnroe (100.13×), and Kevin Costner (28.3×) over the country average.

04

Where do Laver Cup fans live in Germany?

Laver Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Laver Cup fans also like?

Beyond Laver Cup itself, the audience over-indexes on John McEnroe (100.13×), Kevin Costner (28.3×), Björn Borg (52.95×), and Australian Open (23.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Laver Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laver Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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