Rascasse Audience Intelligence

Laver Cup Audience in United States

A data profile of the people who buy, follow and care about Laver Cup in United States — modelled from more than twelve digital signal sources. Laver Cup has an estimated audience of 1,543,003 people in United States.

#33among Tennis in United States#198among Event in United States#1566in Sports

The average Laver Cup fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Steffi Graf, John McEnroe, Caroline Wozniacki, with strongest over-indexing on Steffi Graf (214.86× the country average).

Demographically, the Laver Cup audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laver Cup fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Steffi Graf.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laver Cup profile in United States.

Audience size
1.5M
in United States
Gender
35.4%♀
64.6% male
Age
37.6
average years
Country rank
#17370
Event in United States
Fig. 01

Search interest · 12-month trend

-61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laver Cup fans

35.4% are female, 64.6% are male, average age 37.6.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Laver Cup audience in United States
MetricValue
Female35.4%
Male64.6%
Average age37.6
Estimated audience size1,543,003
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Laver Cup audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4921%
50+17%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Laver Cup audience comes from United States.

Worldwide audience distribution share by country for Laver Cup
CountryShare
United States16.1%
Italy13.9%
Spain9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laver Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

Laver Cup fans by region: top regions in United States
#RegionReachAffinity×
01California~500K3.01×
02Washington, District of Columbia~10K2.56×
03New York~200K1.95×
04Massachusetts~60K1.87×
05New Jersey~70K1.80×
06Connecticut~20K1.59×
07Florida~100K1.43×
08Virginia~50K1.39×
09Maryland~40K1.33×
10Washington~40K1.26×
11Vermont~3K1.25×
12Illinois~60K1.23×
13Rhode Island~6K1.23×
14North Carolina~50K1.12×
15Georgia~50K1.10×
16Hawaii~7K1.08×
17Pennsylvania~50K1.05×
18New Hampshire~6K1.04×
19Texas~100K1.03×
20Oregon~20K1.02×
21Colorado~20K0.98×
22Maine~5K0.96×
23Delaware~4K0.96×
24South Carolina~20K0.94×
25Minnesota~20K0.91×
26Indiana~30K0.90×
27Michigan~40K0.88×
28Utah~10K0.86×
29Nevada~10K0.84×
30Ohio~40K0.83×
31West Virginia~6K0.80×
32Kansas~9K0.78×
33Montana~3K0.76×
34Alaska~3K0.76×
35Arizona~20K0.75×
36North Dakota~2K0.75×
37Idaho~6K0.74×
38Tennessee~20K0.73×
39Wisconsin~20K0.72×
40South Dakota~3K0.72×
41Missouri~20K0.70×
42Kentucky~10K0.69×
43New Mexico~5K0.68×
44Iowa~8K0.66×
45Arkansas~8K0.65×
46Louisiana~10K0.63×
47Nebraska~5K0.63×
48Mississippi~8K0.62×
49Alabama~10K0.59×
50Oklahoma~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Laver Cup, United States
0.59×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laver Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laver Cup audience
#·InterestCategoryAffinity×
01John McEnroeSports229.13×
02Steffi GrafSports214.86×
03Caroline WozniackiSports173.47×
04Dominic ThiemSports121.00×
05Grigor DimitrovSports95.53×
06StormzyMusic & Radio74.93×
07Ready Player OneMovies & TV46.18×
08Alexander ZverevSports38.66×
09Rafael NadalSports35.02×
10Tennis ChannelSports35.00×
11Roger FedererSports30.02×
12Roland GarrosSports30.00×
13Maria SharapovaSports28.75×
14Kit HaringtonMovies & TV20.92×
15Novak DjokovicSports15.56×
16Venus WilliamsSports15.14×
17The Championships, WimbledonSports14.47×
18US Open (tennis)Sports13.52×
19Serena WilliamsSports10.97×
20Michigan LotteryGames9.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laver Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laver Cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Risk AppetiteTHRILL1.43×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laver Cup audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
DIY MentalityTHRILL0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laver Cup have in United States?

Laver Cup has an estimated audience of 1,543,003 people in United States, concentrated in California and New York.

02

What is the gender split and age of Laver Cup fans?

35.4% of Laver Cup fans are female, 64.6% are male, with an average age of 37.6 years.

03

Which brands do Laver Cup fans like most?

Laver Cup fans show strongest brand affinity for Steffi Graf (214.86×), John McEnroe (229.13×), and Caroline Wozniacki (173.47×) over the country average.

04

Where do Laver Cup fans live in United States?

Laver Cup fans in United States are most concentrated in California (reach ~500K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Laver Cup fans also like?

Beyond Laver Cup itself, the audience over-indexes on John McEnroe (229.13×), Caroline Wozniacki (173.47×), Grigor Dimitrov (95.53×), and Ready Player One (46.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Laver Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laver Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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