Laver Cup Audience in United States

Laver Cup logo

Laver Cup has an estimated audience of 1,484,931 people in United States. 38.0% are female, 62.0% are male, average age 36.4. Top regions: California, New York, Florida. Top brand affinities: Steffi Graf, Grigor Dimitrov, Andre Agassi, Caroline Wozniacki, Ready Player One.

The average Laver Cup fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Steffi Graf, Grigor Dimitrov, Andre Agassi, with strongest over-indexing on Steffi Graf (132.13× the country average). Demographically, the Laver Cup audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of Laver Cup fans

Demographic split for Laver Cup audience in United States
MetricValue
Female38.0%
Male62.0%
Average age36.4
Estimated audience size1,484,931

Audience persona

The typical Laver Cup fan in United States is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Steffi Graf.

Top regions in United States

Top regions ranked by reach for Laver Cup in United States
RegionReachAffinity
California307,2511.88×
New York188,8072.28×
Florida146,0091.45×
Texas124,4320.97×
Illinois70,3741.42×
New Jersey70,3401.86×
Pennsylvania59,1101.18×
Virginia57,7061.6×
Massachusetts56,5911.93×
North Carolina52,5911.18×
Georgia52,2381.14×
Ohio42,8650.94×
Washington39,8661.34×
Maryland37,9081.48×
Michigan34,7490.89×
Connecticut27,0461.82×
Indiana24,6620.91×
Arizona22,5550.74×
Tennessee21,5280.72×
Colorado21,5180.92×
South Carolina21,0450.94×
Minnesota17,3890.82×
Missouri16,6460.7×
Wisconsin15,9810.72×
Oregon15,8550.93×
Kentucky14,0250.75×
Alabama12,2310.59×
Washington, District of Columbia11,6402.61×
Nevada10,8330.75×
Louisiana10,8100.56×
Utah10,1220.76×
Oklahoma8,6050.52×
Kansas7,7120.66×
Hawaii7,7091.21×
Iowa7,2460.59×
New Hampshire6,5231.11×
Rhode Island6,4371.36×
Mississippi6,0790.5×
Arkansas5,7260.47×
Idaho4,3550.58×
New Mexico4,1320.55×
Maine4,0940.77×
Vermont3,8601.48×
Nebraska3,7000.5×
Delaware3,6990.9×
West Virginia3,5910.52×
Montana2,3330.57×
South Dakota1,6340.48×
North Dakota1,3380.44×
Wyoming1,2950.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laver Cup audience
BrandAffinityCategory
Steffi Graf132.13×Sports
Grigor Dimitrov118.53×Sports
Andre Agassi83.67×Sports
Caroline Wozniacki134.32×Sports
Ready Player One39.1×Movies & TV
Rafael Nadal42.87×Sports
John McEnroe46.78×Sports
Roger Federer34.29×Sports
US Open (tennis)12.78×Sports
Dominic Thiem129×Sports
Novak Djokovic15.09×Sports
Roland Garros24.69×Sports
Maria Sharapova27.74×Sports
Venus Williams15.89×Sports
Tennis Channel23.4×Sports
The Championships, Wimbledon13.04×Sports
Serena Williams11.55×Sports
Australian Open12.05×Sports
Michigan Lottery7.71×Games
Andy Murray37.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laver Cup audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Luxury OrientationPREMIUM1.38
Design AffinityPREMIUM1.34
Early Adopter MentalityPOWER1.31
PatriotismCONSERVATISM1.28
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Laver Cup
CountryShare
United States16.1%
Italy14.3%
Spain9.6%

See Laver Cup audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Laver Cup have in United States?

Laver Cup has an estimated audience of 1,484,931 people in United States, concentrated in California and New York.

What is the gender split and age of Laver Cup fans?

38.0% of Laver Cup fans are female, 62.0% are male, with an average age of 36.4 years.

Which brands do Laver Cup fans like most?

Laver Cup fans show strongest brand affinity for Steffi Graf (132.13×), Grigor Dimitrov (118.53×), and Andre Agassi (83.67×) over the country average.

Where do Laver Cup fans live in United States?

Laver Cup fans in United States are most concentrated in California (reach 307,251), New York (reach 188,807), and Florida (reach 146,009). These three regions account for the largest share of the active audience.

What other brands do Laver Cup fans also like?

Beyond Laver Cup itself, the audience over-indexes on Grigor Dimitrov (118.53×), Andre Agassi (83.67×), Caroline Wozniacki (134.32×), and Ready Player One (39.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laver Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.