Laver Cup Audience in United States
Laver Cup has an estimated audience of 1,484,931 people in United States. 38.0% are female, 62.0% are male, average age 36.4. Top regions: California, New York, Florida. Top brand affinities: Pro-Ject, Seattle Hempfest, UK garage, University at Albany, SUNY, Stamp collecting.
The average Laver Cup fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Pro-Ject, Seattle Hempfest, UK garage, with strongest over-indexing on Pro-Ject (6.78× the country average). Demographically, the Laver Cup audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Laver Cup fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 36.4 |
| Estimated audience size | 1,484,931 |
Audience persona
The typical Laver Cup fan in United States is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Pro-Ject.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 307,251 | 1.88× |
| New York | 188,807 | 2.28× |
| Florida | 146,009 | 1.45× |
| Texas | 124,432 | 0.97× |
| Illinois | 70,374 | 1.42× |
| New Jersey | 70,340 | 1.86× |
| Pennsylvania | 59,110 | 1.18× |
| Virginia | 57,706 | 1.6× |
| Massachusetts | 56,591 | 1.93× |
| North Carolina | 52,591 | 1.18× |
| Georgia | 52,238 | 1.14× |
| Ohio | 42,865 | 0.94× |
| Washington | 39,866 | 1.34× |
| Maryland | 37,908 | 1.48× |
| Michigan | 34,749 | 0.89× |
| Connecticut | 27,046 | 1.82× |
| Indiana | 24,662 | 0.91× |
| Arizona | 22,555 | 0.74× |
| Tennessee | 21,528 | 0.72× |
| Colorado | 21,518 | 0.92× |
| South Carolina | 21,045 | 0.94× |
| Minnesota | 17,389 | 0.82× |
| Missouri | 16,646 | 0.7× |
| Wisconsin | 15,981 | 0.72× |
| Oregon | 15,855 | 0.93× |
| Kentucky | 14,025 | 0.75× |
| Alabama | 12,231 | 0.59× |
| Washington, District of Columbia | 11,640 | 2.61× |
| Nevada | 10,833 | 0.75× |
| Louisiana | 10,810 | 0.56× |
| Utah | 10,122 | 0.76× |
| Oklahoma | 8,605 | 0.52× |
| Kansas | 7,712 | 0.66× |
| Hawaii | 7,709 | 1.21× |
| Iowa | 7,246 | 0.59× |
| New Hampshire | 6,523 | 1.11× |
| Rhode Island | 6,437 | 1.36× |
| Mississippi | 6,079 | 0.5× |
| Arkansas | 5,726 | 0.47× |
| Idaho | 4,355 | 0.58× |
| New Mexico | 4,132 | 0.55× |
| Maine | 4,094 | 0.77× |
| Vermont | 3,860 | 1.48× |
| Nebraska | 3,700 | 0.5× |
| Delaware | 3,699 | 0.9× |
| West Virginia | 3,591 | 0.52× |
| Montana | 2,333 | 0.57× |
| South Dakota | 1,634 | 0.48× |
| North Dakota | 1,338 | 0.44× |
| Wyoming | 1,295 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pro-Ject | 6.78× | Music & Radio |
| Seattle Hempfest | 57.29× | Travel & Leisure |
| UK garage | 8.47× | Music & Radio |
| University at Albany, SUNY | 30.12× | Business & Career |
| Stamp collecting | 6.34× | Home & Garden |
| Product design | 2.43× | Business & Career |
| Urban Outfitters | 2.24× | Shopping |
| Penn & Teller | 9.45× | Movies & TV |
| Dental hygienist | 7.48× | Health |
| Volcano, Hawaii | 20.37× | Travel & Leisure |
| Home construction | 1.55× | Home & Garden |
| Mackenzie Foy | 8.27× | Fashion & Accessoires |
| The Devil's Rejects | 10.49× | Movies & TV |
| Elsword | 15.83× | Games |
| The Historian | 15.13× | Literature |
| Natural rubber | 1.93× | Cars & Mobility |
| Emperor Entertainment Group | 10.93× | Business & Career |
| Home equity | 1.74× | Home & Garden |
| Progressive rock | 1.79× | Music & Radio |
| La Opinión | 6.05× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.38 |
| Luxury Orientation | PREMIUM | 1.38 |
| Design Affinity | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.28 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Italy | 14.3% |
| Spain | 9.6% |
See Laver Cup audiences in other countries
More Tennis audiences in United States
- Coco Gauff (11,700,605)
- Carlos Alcaraz (10,853,637)
- Jannik Sinner (8,690,370)
- US Open (tennis) (8,390,591)
- Serena Williams (5,666,989)
Frequently asked questions
How many fans does Laver Cup have in United States?
Laver Cup has an estimated audience of 1,484,931 people in United States, concentrated in California and New York.
What is the gender split and age of Laver Cup fans?
38.0% of Laver Cup fans are female, 62.0% are male, with an average age of 36.4 years.
Which brands do Laver Cup fans like most?
Laver Cup fans show strongest brand affinity for Pro-Ject (6.78×), Seattle Hempfest (57.29×), and UK garage (8.47×) over the country average.
Where do Laver Cup fans live in United States?
Laver Cup fans in United States are most concentrated in California (reach 307,251), New York (reach 188,807), and Florida (reach 146,009). These three regions account for the largest share of the active audience.
What other brands do Laver Cup fans also like?
Beyond Laver Cup itself, the audience over-indexes on Seattle Hempfest (57.29×), UK garage (8.47×), University at Albany, SUNY (30.12×), and Stamp collecting (6.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Laver Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.