Chicago Tribune Audience in United States

Chicago Tribune logo

Chicago Tribune has an estimated audience of 2,739,050 people in United States. 46.7% are female, 53.3% are male, average age 44.2. Top regions: Illinois, Florida, California. Top brand affinities: Keene, New Hampshire, Pro-Ject, Goop, headspace, Wok.

The average Chicago Tribune fan in United States is 44.2 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Florida, California. Top brand affinities include Keene, New Hampshire, Pro-Ject, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Chicago Tribune audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Chicago Tribune fans

Demographic split for Chicago Tribune audience in United States
MetricValue
Female46.7%
Male53.3%
Average age44.2
Estimated audience size2,739,050

Audience persona

The typical Chicago Tribune fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Chicago Tribune in United States
RegionReachAffinity
Illinois2,054,28823.75×
Florida142,3470.77×
California117,6370.39×
Wisconsin116,4212.83×
Indiana114,1212.28×
Michigan78,9061.1×
Texas68,8340.29×
New York68,4500.45×
Arizona47,2400.84×
Ohio35,6690.42×
Minnesota35,4520.9×
Georgia30,2610.36×
North Carolina29,3140.36×
Virginia26,9780.4×
Missouri26,9400.61×
Colorado26,4620.61×
Tennessee26,3470.48×
Massachusetts26,2580.49×
Pennsylvania24,9590.27×
Iowa22,2940.99×
Washington22,2450.4×
Maryland21,3700.45×
South Carolina17,4720.42×
New Jersey17,1940.25×
Oregon13,5770.43×
Nevada12,3520.47×
Kentucky11,7000.34×
Alabama11,4030.3×
Connecticut11,1330.41×
Washington, District of Columbia10,0881.23×
Kansas9,0560.42×
Nebraska8,1600.59×
Louisiana8,1480.23×
Oklahoma7,6100.25×
Arkansas7,5600.34×
New Mexico6,9810.51×
Mississippi6,5460.29×
Utah6,5260.27×
Hawaii5,4940.47×
Maine4,3380.44×
Montana3,9180.52×
Rhode Island3,4400.39×
New Hampshire3,3930.31×
Idaho2,7330.2×
West Virginia2,7020.21×
South Dakota2,6070.41×
Wyoming2,2690.56×
Delaware1,9250.25×
Vermont1,9130.4×
Alaska1,9000.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicago Tribune audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Pro-Ject8.53×Music & Radio
Goop9.55×Internet & Social Media
headspace16.52×Health
Wok10.4×Food & Beverages
Governor of Michigan11.65×Politics & Society
Google Home9.84×Technology & Electronics
Grace Slick13.11×Music & Radio
Product design2.85×Business & Career
Urban Outfitters2.38×Shopping
Cherish (group)13.7×Music & Radio
Cryptic crossword19.24×Technology & Electronics
Tuscany8.5×Travel & Leisure
Vocal harmony5.4×Music & Radio
Grinch4.62×Movies & TV
Goma18.59×Travel & Leisure
Steampunk4.99×Fashion & Accessoires
Guitarist (magazine)11.53×Music & Radio
Hibachi7.7×Food & Beverages
TV Fanatic9.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicago Tribune audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Community OrientationOPEN1.25
Design AffinityPREMIUM1.23
Quality AwarenessPREMIUM1.18
TravellingTHRILL1.17
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Chicago Tribune
CountryShare
United States89.0%
Canada2.2%
United Kingdom2.0%

See Chicago Tribune audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Chicago Tribune have in United States?

Chicago Tribune has an estimated audience of 2,739,050 people in United States, concentrated in Illinois and Florida.

What is the gender split and age of Chicago Tribune fans?

46.7% of Chicago Tribune fans are female, 53.3% are male, with an average age of 44.2 years.

Which brands do Chicago Tribune fans like most?

Chicago Tribune fans show strongest brand affinity for Keene, New Hampshire (675×), Pro-Ject (8.53×), and Goop (9.55×) over the country average.

Where do Chicago Tribune fans live in United States?

Chicago Tribune fans in United States are most concentrated in Illinois (reach 2,054,288), Florida (reach 142,347), and California (reach 117,637). These three regions account for the largest share of the active audience.

What other brands do Chicago Tribune fans also like?

Beyond Chicago Tribune itself, the audience over-indexes on Pro-Ject (8.53×), Goop (9.55×), headspace (16.52×), and Wok (10.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Tribune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.