Rascasse Audience Intelligence

Chicago Tribune Audience Demographics in United States

Chicago Tribune has an estimated audience of 2.8M people in United States.

#16among Newspaper in United States
#313among websites & media in United States
#74in News

The average Chicago Tribune fan in United States is 44.9 years old, balanced, and lives primarily in Illinois.

By number of fans, Chicago Tribune ranks #16 among the 1320 objects in Newspaper in United States — 2.2× the group median.

Its fans are 2.9 years older than the group average of 42.0.

Women make up 46.7% of the fan base, 3.6 percentage points fewer than the group average.

Compared with the other 1319 objects in Newspaper, Chicago Tribune fans stand out for their interest in Chicago Blackhawks, Chicago White Sox and Chicago Fire (TV series).

Most fans live in Illinois, California, Florida.

Top affinities include Chicago Blackhawks, New York Post, Chicago White Sox, with strongest over-indexing on Chicago Blackhawks (10.88× the country average).

Demographically, the Chicago Tribune audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Chicago Tribune fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Chicago Blackhawks.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.8M
in United States
Gender
46.7%♀
53.3% male
Age
44.9
average years
Country rank
#11067
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Chicago Tribune

46.7% are female, 53.3% are male, average age 44.9.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Chicago Tribune audience in United States
MetricValue
Female46.7%
Male53.3%
Average age44.9
Estimated audience size2.8M
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Chicago Tribune audience in United States
Age bracketShare%
16-2411%
25-3414%
35-4419%
45-5425%
55+31%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Chicago Tribune audience comes from United States.

Worldwide audience distribution share by country for Chicago Tribune
CountryShare
United States90.6%
Canada2.1%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chicago Tribune fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2M21.33×
02Wisconsin~100K2.78×
03Indiana~100K2.18×
04Washington, District of Columbia~8K1.33×
05Michigan~90K1.10×
06Iowa~30K1.04×
07Minnesota~50K0.94×
08Wyoming~4K0.90×
09Arizona~50K0.83×
10Florida~100K0.80×
11Kansas~20K0.75×
12Colorado~30K0.69×
13Missouri~30K0.66×
14Nebraska~10K0.66×
15Montana~6K0.65×
16Alaska~4K0.65×
17South Dakota~5K0.62×
18New Mexico~10K0.61×
19North Dakota~4K0.59×
20Hawaii~7K0.58×
21Maine~7K0.58×
22Rhode Island~5K0.57×
23South Carolina~30K0.56×
24New York~90K0.53×
25Tennessee~30K0.52×
26Delaware~4K0.52×
27Massachusetts~30K0.51×
28Connecticut~20K0.51×
29New Hampshire~6K0.51×
30Maryland~30K0.50×
31Kentucky~20K0.50×
32Mississippi~10K0.50×
33Oregon~20K0.49×
34Nevada~10K0.49×
35Ohio~50K0.48×
36Washington~30K0.48×
37West Virginia~7K0.48×
38California~200K0.46×
39Arkansas~10K0.46×
40Idaho~7K0.46×
41Georgia~40K0.44×
42Virginia~30K0.44×
43Alabama~20K0.44×
44North Carolina~40K0.42×
45Louisiana~20K0.40×
46Oklahoma~10K0.38×
47Utah~10K0.37×
48Pennsylvania~40K0.36×
49Texas~60K0.34×
50New Jersey~30K0.34×
Fig. 06

Affinity by region

Affinity by region — Chicago Tribune, United States
0.34×1.00×21.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chicago Tribune audience vs. the country average
#·InterestCategoryAffinity×
01Chicago BlackhawksSports10.88×
02New York PostNews10.53×
03Chicago White SoxSports8.73×
04Star TribuneNews8.37×
05Chicago Fire (TV series)Movies & TV6.72×
06Jewel-OscoShopping5.97×
07Miranda CosgroveMovies & TV5.36×
08Chicago CubsSports4.93×
09World SeriesSports4.54×
10Seattle MarinersSports4.12×
11Diane KeatonMovies & TV2.76×
12The Washington PostNews2.45×
13Trader Joe'sShopping2.18×
14CBS NewsNews2.17×
15Barnes & NobleLiterature1.96×
16RedditInternet & Social Media1.88×
17TMZInternet & Social Media1.82×
18IKEAHome & Garden1.81×
19Joe BidenPolitics & Society1.53×
20SubwayFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chicago Tribune audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chicago Tribune audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Community OrientationOPEN1.51×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chicago Tribune audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.88×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chicago Tribune over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chicago-tribune-26087” · Methodology