Daily News and Analysis Audience in United States
A data profile of the people who buy, follow and care about Daily News and Analysis in United States — modelled from more than twelve digital signal sources. Daily News and Analysis has an estimated audience of 3,112,734 people in United States.
The average Daily News and Analysis fan in United States is 40.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Renewable energy, FedEx, Mortgage loans, with strongest over-indexing on Renewable energy (4.54× the country average).
Demographically, the Daily News and Analysis audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Daily News and Analysis fan in United States is more male, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Renewable energy.
At a glance
The key figures that characterise the Daily News and Analysis profile in United States.
Search interest · 12-month trend
Audience demographics of Daily News and Analysis
37.9% are female, 62.1% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 40.0 |
| Estimated audience size | 3,112,734 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 22% |
Geography
Where the Daily News and Analysis audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~30K | 1.37× | |
| 02 | Georgia | ~100K | 1.28× | |
| 03 | Texas | ~300K | 1.20× | |
| 04 | Arizona | ~70K | 1.17× | |
| 05 | Virginia | ~90K | 1.15× | |
| 06 | New Mexico | ~20K | 1.15× | |
| 07 | North Dakota | ~7K | 1.15× | |
| 08 | Oklahoma | ~40K | 1.14× | |
| 09 | North Carolina | ~100K | 1.13× | |
| 10 | Kentucky | ~40K | 1.13× | |
| 11 | Indiana | ~60K | 1.11× | |
| 12 | Alabama | ~50K | 1.11× | |
| 13 | Louisiana | ~40K | 1.08× | |
| 14 | West Virginia | ~20K | 1.07× | |
| 15 | Florida | ~200K | 1.06× | |
| 16 | Massachusetts | ~60K | 1.05× | |
| 17 | South Carolina | ~50K | 1.05× | |
| 18 | Utah | ~30K | 1.05× | |
| 19 | South Dakota | ~7K | 1.03× | |
| 20 | California | ~300K | 1.02× | |
| 21 | Pennsylvania | ~100K | 1.02× | |
| 22 | New Jersey | ~80K | 1.02× | |
| 23 | Washington | ~60K | 1.01× | |
| 24 | Maryland | ~50K | 1.01× | |
| 25 | Nebraska | ~20K | 1.01× | |
| 26 | Hawaii | ~10K | 1.00× | |
| 27 | Alaska | ~7K | 1.00× | |
| 28 | Tennessee | ~60K | 0.99× | |
| 29 | Arkansas | ~30K | 0.99× | |
| 30 | Kansas | ~20K | 0.99× | |
| 31 | Idaho | ~20K | 0.98× | |
| 32 | New York | ~200K | 0.96× | |
| 33 | Missouri | ~50K | 0.96× | |
| 34 | Illinois | ~100K | 0.95× | |
| 35 | Washington, District of Columbia | ~9K | 0.94× | |
| 36 | Michigan | ~70K | 0.93× | |
| 37 | Connecticut | ~30K | 0.93× | |
| 38 | Oregon | ~30K | 0.92× | |
| 39 | Montana | ~8K | 0.91× | |
| 40 | Ohio | ~90K | 0.90× | |
| 41 | Nevada | ~30K | 0.87× | |
| 42 | New Hampshire | ~10K | 0.87× | |
| 43 | Iowa | ~20K | 0.86× | |
| 44 | Maine | ~9K | 0.86× | |
| 45 | Colorado | ~40K | 0.85× | |
| 46 | Minnesota | ~40K | 0.85× | |
| 47 | Delaware | ~7K | 0.85× | |
| 48 | Wisconsin | ~40K | 0.84× | |
| 49 | Rhode Island | ~8K | 0.83× | |
| 50 | Vermont | ~4K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Daily News and Analysis audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Karim Benzema | Sports | 21.64× | ||
| 02 | Mohamed Salah | Sports | 17.60× | ||
| 03 | Leicester City F.C. | Sports | 16.33× | ||
| 04 | Germany national football team | Sports | 12.60× | ||
| 05 | Emirates | Travel & Leisure | 9.55× | ||
| 06 | Tottenham Hotspur F.C. | Sports | 7.84× | ||
| 07 | Paris Saint-Germain | Sports | 7.44× | ||
| 08 | Air Canada | Travel & Leisure | 7.15× | ||
| 09 | Sustainable energy | Home & Garden | 4.73× | ||
| 10 | Renewable energy | Business & Career | 4.54× | ||
| 11 | FedEx | Business & Career | 3.77× | ||
| 12 | First class travel | Travel & Leisure | 3.52× | ||
| 13 | Solar energy | Home & Garden | 2.99× | ||
| 14 | Mortgage loans | Business & Career | 2.94× | ||
| 15 | Innovation | Business & Career | 2.88× | ||
| 16 | Vehicle insurance | Cars & Mobility | 2.79× | ||
| 17 | Shopping malls | Shopping | 2.05× | ||
| 18 | Pizza Hut | Food & Beverages | 1.88× | ||
| 19 | Airbnb | Travel & Leisure | 1.74× | ||
| 20 | Internet & Social Media | 1.59× |
Personality of the Daily News and Analysis audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.16× | |
| Convenience Orientation | PREMIUM | 1.83× | |
| Urban Lifestyle | OPEN | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.57× | |
| DIY Mentality | THRILL | 0.66× | |
| Mindfulness | BALANCE | 0.67× |
Frequently asked questions
How many fans does Daily News and Analysis have in United States?
Daily News and Analysis has an estimated audience of 3,112,734 people in United States, concentrated in California and Texas.
What is the gender split and age of Daily News and Analysis fans?
37.9% of Daily News and Analysis fans are female, 62.1% are male, with an average age of 40.0 years.
Which brands do Daily News and Analysis fans like most?
Daily News and Analysis fans show strongest brand affinity for Renewable energy (4.54×), FedEx (3.77×), and Mortgage loans (2.94×) over the country average.
Where do Daily News and Analysis fans live in United States?
Daily News and Analysis fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Daily News and Analysis fans also like?
Beyond Daily News and Analysis itself, the audience over-indexes on FedEx (3.77×), Mortgage loans (2.94×), Sustainable energy (4.73×), and Leicester City F.C. (16.33×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in United States
- USA Today (29,556,246)
- Daily Mail (29,410,335)
- The New York Times (22,936,477)
- New York Post (22,156,038)
- The Washington Post (18,974,823)
See Daily News and Analysis audiences in other countries
- Daily News and Analysis — Germany
- Daily News and Analysis — United Kingdom
- Daily News and Analysis — France
- Daily News and Analysis — Italy
- Daily News and Analysis — Spain
- Daily News and Analysis — Brazil
- Daily News and Analysis — Japan
- Daily News and Analysis — South Korea
- Daily News and Analysis — India
- Daily News and Analysis — Canada
- Daily News and Analysis — Mexico
How to read this data
Audience size is the estimated number of people in United States who actively search for Daily News and Analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.