Daily News and Analysis Audience in United States

Daily News and Analysis has an estimated audience of 3,075,704 people in United States. 37.9% are female, 62.1% are male, average age 40.0. Top regions: Texas, Florida, California. Top brand affinities: Mohamed Salah, Arsenal F.C., Cricket World Cup, Emirates, Real Madrid C.F..

The average Daily News and Analysis fan in United States is 40.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Mohamed Salah, Arsenal F.C., Cricket World Cup, with strongest over-indexing on Mohamed Salah (21.76× the country average). Demographically, the Daily News and Analysis audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Daily News and Analysis fans

Demographic split for Daily News and Analysis audience in United States
MetricValue
Female37.9%
Male62.1%
Average age40.0
Estimated audience size3,075,704

Audience persona

The typical Daily News and Analysis fan in United States is more male, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Mohamed Salah.

Top regions in United States

Top regions ranked by reach for Daily News and Analysis in United States
RegionReachAffinity
Texas336,6681.27×
Florida263,7591.27×
California249,1250.74×
New York183,1351.07×
Georgia126,7161.34×
Pennsylvania109,1271.05×
Illinois102,3541×
North Carolina101,2511.09×
Virginia89,4521.19×
Ohio85,6280.9×
Arizona82,0381.31×
New Jersey79,6721.02×
Michigan78,8240.98×
Massachusetts74,2721.23×
Washington73,0191.18×
Tennessee63,8731.04×
Maryland60,6751.15×
Indiana53,0850.94×
Alabama50,0481.16×
Missouri47,4080.96×
South Carolina45,9990.99×
Colorado43,2770.89×
Louisiana41,3391.04×
Minnesota38,7690.88×
Oklahoma37,9901.11×
Wisconsin36,4090.79×
Oregon35,0580.99×
Mississippi34,4571.36×
Kentucky34,4130.89×
Connecticut30,6370.99×
Utah29,0811.06×
Nevada26,8460.9×
Kansas22,7730.94×
Arkansas22,5020.89×
Iowa21,6810.86×
New Mexico16,8211.09×
West Virginia14,8711.04×
Idaho13,9820.91×
Hawaii13,6481.03×
Nebraska13,4140.87×
Washington, District of Columbia10,4911.13×
New Hampshire10,4480.86×
Maine8,9970.82×
Rhode Island8,1780.84×
Delaware6,9630.82×
Alaska6,9561.06×
North Dakota6,5951.04×
Montana6,4630.76×
South Dakota5,1050.72×
Vermont4,3300.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daily News and Analysis audience
BrandAffinityCategory
Mohamed Salah21.76×Sports
Arsenal F.C.8.48×Sports
Cricket World Cup13.33×Sports
Emirates9.95×Travel & Leisure
Real Madrid C.F.2.57×Sports
Paris Saint-Germain6×Sports
Air Canada7.67×Travel & Leisure
Juventus F.C.5.87×Sports
Leicester City F.C.12.5×Sports
Manchester United F.C.3.46×Sports
Inter Milan5.97×Sports
Manchester City F.C.4.21×Sports
Karim Benzema20.31×Sports
Real property2.35×Home & Garden
Dollar General1.7×Shopping
Qatar Airways6.84×Travel & Leisure
Tottenham Hotspur F.C.6.73×Sports
LinkedIn1.52×Internet & Social Media
Germany national football team10.38×Sports
Detroit Red Wings4.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daily News and Analysis audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
Urban LifestyleOPEN1.56
Quality AwarenessPREMIUM1.55
TravellingTHRILL1.42
Design AffinityPREMIUM1.39
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Daily News and Analysis
CountryShare
United States14.2%
Japan12.7%
France9.7%

See Daily News and Analysis audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Daily News and Analysis have in United States?

Daily News and Analysis has an estimated audience of 3,075,704 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Daily News and Analysis fans?

37.9% of Daily News and Analysis fans are female, 62.1% are male, with an average age of 40.0 years.

Which brands do Daily News and Analysis fans like most?

Daily News and Analysis fans show strongest brand affinity for Mohamed Salah (21.76×), Arsenal F.C. (8.48×), and Cricket World Cup (13.33×) over the country average.

Where do Daily News and Analysis fans live in United States?

Daily News and Analysis fans in United States are most concentrated in Texas (reach 336,668), Florida (reach 263,759), and California (reach 249,125). These three regions account for the largest share of the active audience.

What other brands do Daily News and Analysis fans also like?

Beyond Daily News and Analysis itself, the audience over-indexes on Arsenal F.C. (8.48×), Cricket World Cup (13.33×), Emirates (9.95×), and Real Madrid C.F. (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daily News and Analysis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.