Argentine cumbia Audience in United States
Argentine cumbia has an estimated audience of 2,260,586 people in United States. 43.6% are female, 56.4% are male, average age 38.3. Top regions: California, Texas, Tennessee. Top brand affinities: Lulu 黃路梓茵, Nationality, Minnesota, Kendra Scott, jordy nelson.
The average Argentine cumbia fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Tennessee. Top brand affinities include Lulu 黃路梓茵, Nationality, Minnesota, with strongest over-indexing on Lulu 黃路梓茵 (11.4× the country average). Demographically, the Argentine cumbia audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Argentine cumbia fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.3 |
| Estimated audience size | 2,260,586 |
Audience persona
The typical Argentine cumbia fan in United States is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,280 | 0.21× |
| Texas | 49,887 | 0.26× |
| Tennessee | 43,177 | 0.95× |
| South Carolina | 42,868 | 1.26× |
| Indiana | 41,767 | 1.01× |
| Florida | 40,140 | 0.26× |
| North Carolina | 38,837 | 0.57× |
| Ohio | 38,680 | 0.56× |
| Georgia | 38,522 | 0.55× |
| Michigan | 38,505 | 0.65× |
| Wisconsin | 38,300 | 1.13× |
| Arizona | 36,884 | 0.8× |
| Pennsylvania | 36,722 | 0.48× |
| Connecticut | 36,419 | 1.61× |
| New Mexico | 36,284 | 3.2× |
| Nevada | 36,167 | 1.65× |
| Oregon | 35,705 | 1.38× |
| Utah | 35,492 | 1.75× |
| Virginia | 35,263 | 0.64× |
| Maryland | 35,086 | 0.9× |
| New Jersey | 35,001 | 0.61× |
| Illinois | 34,443 | 0.46× |
| New York | 33,969 | 0.27× |
| Massachusetts | 33,869 | 0.76× |
| Washington | 33,062 | 0.73× |
| Colorado | 32,969 | 0.93× |
| Washington, District of Columbia | 23,257 | 3.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 11.4× | Movies & TV |
| Nationality | 5.37× | Politics & Society |
| Minnesota | 3.95× | Travel & Leisure |
| Kendra Scott | 6.15× | Fashion & Accessoires |
| jordy nelson | 22.89× | Sports |
| Jordan Fisher | 11.64× | Movies & TV |
| Certified diabetes educator | 17.29× | Business & Career |
| Progressive rock | 2.67× | Music & Radio |
| Personality | 6.71× | Business & Career |
| Combat sport | 1.68× | Sports |
| Israel | 2.08× | Travel & Leisure |
| Spinal muscular atrophy | 8.99× | Health |
| Homie | 14.37× | Politics & Society |
| Pro-Ject | 3.85× | Music & Radio |
| Panama | 3.43× | Travel & Leisure |
| edureka | 27.24× | Business & Career |
| Hog Hunting | 2.54× | Sports |
| Kento Yamazaki | 6.81× | Movies & TV |
| Space Hulk | 11.6× | Games |
| TeachHUB | 2.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.6 |
| Luxury Orientation | PREMIUM | 1.42 |
| Urban Lifestyle | OPEN | 1.15 |
| Extroversion | THRILL | 1.15 |
| Spirituality | BALANCE | 1.11 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Mexico | 21.5% |
| Argentina | 10.6% |
See Argentine cumbia audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Argentine cumbia have in United States?
Argentine cumbia has an estimated audience of 2,260,586 people in United States, concentrated in California and Texas.
What is the gender split and age of Argentine cumbia fans?
43.6% of Argentine cumbia fans are female, 56.4% are male, with an average age of 38.3 years.
Which brands do Argentine cumbia fans like most?
Argentine cumbia fans show strongest brand affinity for Lulu 黃路梓茵 (11.4×), Nationality (5.37×), and Minnesota (3.95×) over the country average.
Where do Argentine cumbia fans live in United States?
Argentine cumbia fans in United States are most concentrated in California (reach 52,280), Texas (reach 49,887), and Tennessee (reach 43,177). These three regions account for the largest share of the active audience.
What other brands do Argentine cumbia fans also like?
Beyond Argentine cumbia itself, the audience over-indexes on Nationality (5.37×), Minnesota (3.95×), Kendra Scott (6.15×), and jordy nelson (22.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Argentine cumbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.