Rascasse Audience Intelligence

Clark County, Nevada Audience in United States

A data profile of the people who buy, follow and care about Clark County, Nevada in United States — modelled from more than twelve digital signal sources. Clark County, Nevada has an estimated audience of 2,043,885 people in United States.

#1088among POI in United States#1096in Travel & Leisure

The average Clark County, Nevada fan in United States is 41.0 years old, more female, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Washington.

Top brand affinities include Vegas Golden Knights, Non-alcoholic beverage, Britney Spears, with strongest over-indexing on Vegas Golden Knights (19.57× the country average).

Demographically, the Clark County, Nevada audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clark County, Nevada fan in United States is more female, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Vegas Golden Knights.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clark County, Nevada profile in United States.

Audience size
2M
in United States
Gender
58.1%♀
41.9% male
Age
41.0
average years
Country rank
#13987
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clark County, Nevada fans

58.1% are female, 41.9% are male, average age 41.0.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Clark County, Nevada audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.0
Estimated audience size2,043,885
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Clark County, Nevada audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4927%
50+18%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Clark County, Nevada audience comes from United States.

Worldwide audience distribution share by country for Clark County, Nevada
CountryShare
United States88.4%
United Kingdom3.2%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clark County, Nevada audience in United States is strongest.

Fig. 05

Top regions by affinity

Clark County, Nevada fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~400K21.84×
02Washington~100K3.01×
03Oregon~60K2.61×
04Kentucky~50K1.83×
05Ohio~80K1.24×
06Indiana~40K1.07×
07Arkansas~20K1.03×
08Idaho~10K1.00×
09Utah~20K0.99×
10Wisconsin~30K0.92×
11Vermont~3K0.85×
12Alaska~4K0.82×
13Rhode Island~5K0.81×
14South Dakota~4K0.81×
15North Dakota~3K0.80×
16Montana~5K0.79×
17Arizona~30K0.77×
18Delaware~4K0.76×
19Maine~6K0.75×
20New Hampshire~6K0.74×
21Hawaii~6K0.72×
22California~200K0.71×
23Mississippi~10K0.71×
24West Virginia~7K0.71×
25Washington, District of Columbia~4K0.70×
26Kansas~10K0.67×
27New Mexico~7K0.67×
28Nebraska~7K0.65×
29Iowa~10K0.62×
30Alabama~20K0.57×
31Oklahoma~10K0.56×
32Georgia~30K0.55×
33Missouri~20K0.55×
34Colorado~20K0.55×
35Connecticut~10K0.55×
36Louisiana~10K0.54×
37South Carolina~10K0.49×
38Minnesota~10K0.49×
39Virginia~20K0.47×
40Tennessee~20K0.47×
41Illinois~30K0.44×
42Maryland~20K0.44×
43Michigan~20K0.40×
44Massachusetts~20K0.40×
45North Carolina~20K0.38×
46New Jersey~20K0.37×
47Texas~60K0.36×
48Florida~50K0.34×
49Pennsylvania~20K0.34×
50New York~30K0.30×
Fig. 06

Affinity by region

Affinity by region — Clark County, Nevada, United States
0.30×1.00×21.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clark County, Nevada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clark County, Nevada audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports19.57×
02Crystal Palace F.C.Sports5.78×
03FlixBusCars & Mobility5.20×
04Japan AirlinesTravel & Leisure3.45×
05Los Angeles KingsSports2.98×
06Non-alcoholic beverageFood & Beverages2.68×
07Best WesternTravel & Leisure2.61×
08Ryan GoslingMovies & TV2.53×
09FanaticsFashion & Accessoires2.02×
10Britney SpearsMusic & Radio1.91×
11Red LobsterFood & Beverages1.89×
12Employment agencyBusiness & Career1.85×
13Rail transportTravel & Leisure1.79×
14Jessica AlbaMovies & TV1.77×
15StadiumSports1.75×
16Cincinnati RedsSports1.68×
17Private equityBusiness & Career1.68×
18Street foodFood & Beverages1.62×
19Career developmentBusiness & Career1.59×
20EspressoFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clark County, Nevada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clark County, Nevada audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.63×
Community OrientationOPEN1.26×
Urban LifestyleOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clark County, Nevada audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.26×
MindfulnessBALANCE0.64×
Sports ActivityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clark County, Nevada have in United States?

Clark County, Nevada has an estimated audience of 2,043,885 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Clark County, Nevada fans?

58.1% of Clark County, Nevada fans are female, 41.9% are male, with an average age of 41.0 years.

03

Which brands do Clark County, Nevada fans like most?

Clark County, Nevada fans show strongest brand affinity for Vegas Golden Knights (19.57×), Non-alcoholic beverage (2.68×), and Britney Spears (1.91×) over the country average.

04

Where do Clark County, Nevada fans live in United States?

Clark County, Nevada fans in United States are most concentrated in Nevada (reach ~400K), California (reach ~200K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clark County, Nevada fans also like?

Beyond Clark County, Nevada itself, the audience over-indexes on Non-alcoholic beverage (2.68×), Britney Spears (1.91×), Rail transport (1.79×), and Ryan Gosling (2.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Clark County, Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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