Clark County, Nevada Audience in United States

Clark County, Nevada logo

Clark County, Nevada has an estimated audience of 2,043,885 people in United States. 58.1% are female, 41.9% are male, average age 41.0. Top regions: Nevada, California, Washington. Top brand affinities: Home construction, Justice, Giuseppe Mazzini, Sailor, Tuscany.

The average Clark County, Nevada fan in United States is 41.0 years old, more female, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Washington. Top brand affinities include Home construction, Justice, Giuseppe Mazzini, with strongest over-indexing on Home construction (2.04× the country average). Demographically, the Clark County, Nevada audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Clark County, Nevada fans

Demographic split for Clark County, Nevada audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.0
Estimated audience size2,043,885

Audience persona

The typical Clark County, Nevada fan in United States is more female, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Clark County, Nevada in United States
RegionReachAffinity
Nevada440,50322.28×
California198,4340.88×
Washington131,1723.2×
Ohio70,7581.12×
Texas66,3700.38×
Oregon63,6202.72×
Florida46,3460.33×
New York34,0030.3×
Arizona31,7800.76×
Indiana31,1910.84×
Kentucky31,0351.21×
Illinois29,3490.43×
Georgia27,7910.44×
Wisconsin27,0550.88×
Virginia23,8760.48×
Colorado18,4330.57×
Utah18,4101.01×
North Carolina18,1460.3×
Pennsylvania17,7690.26×
Michigan16,3440.31×
Missouri13,6460.41×
New Jersey13,4710.26×
Minnesota12,8720.44×
Tennessee12,8560.31×
Arkansas12,2510.73×
Alabama11,3420.4×
Massachusetts10,8090.27×
Maryland10,5580.3×
Idaho9,7860.95×
Oklahoma8,4020.37×
South Carolina8,3170.27×
Iowa7,5030.45×
Louisiana7,3260.28×
Kansas6,5140.4×
Mississippi6,1580.37×
New Mexico5,3450.52×
Hawaii4,9270.56×
Connecticut4,4700.22×
Washington, District of Columbia4,4200.72×
Montana3,8310.68×
Nebraska3,3800.33×
South Dakota2,4900.53×
West Virginia2,3990.25×
Alaska1,8220.42×
New Hampshire1,7990.22×
North Dakota1,6160.38×
Wyoming1,4190.47×
Delaware1,3520.24×
Maine1,3380.18×
Rhode Island1,1390.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clark County, Nevada audience
BrandAffinityCategory
Home construction2.04×Home & Garden
Justice2.04×Politics & Society
Giuseppe Mazzini18.76×
Sailor1.58×Travel & Leisure
Tuscany1.77×Travel & Leisure
War on Terror1.79×Politics & Society
Life of Pi1.87×Movies & TV
Israeli cuisine1.53×Food & Beverages
Adventureland (Iowa)4.78×
Jumia2.4×Fashion & Accessoires
Shelby Foote1.75×Literature
Mad About You1.54×Movies & TV
Rajasthan2.01×Travel & Leisure
Lion of Judah1.6×
Stop Bullying1.75×Politics & Society
Bulacan1.68×Travel & Leisure
John Key2.03×Politics & Society
Otto Graham1.7×Sports
Davos1.56×Travel & Leisure
Building-integrated photovoltaics1.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clark County, Nevada audience
TraitClusterScore
Urban LifestyleOPEN1.42
Career OrientationPOWER1.34
Quality AwarenessPREMIUM1.32
TravellingTHRILL1.3
Luxury OrientationPREMIUM1.24
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Clark County, Nevada
CountryShare
United States88.4%
United Kingdom3.2%
Canada2.4%

See Clark County, Nevada audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Clark County, Nevada have in United States?

Clark County, Nevada has an estimated audience of 2,043,885 people in United States, concentrated in Nevada and California.

What is the gender split and age of Clark County, Nevada fans?

58.1% of Clark County, Nevada fans are female, 41.9% are male, with an average age of 41.0 years.

Which brands do Clark County, Nevada fans like most?

Clark County, Nevada fans show strongest brand affinity for Home construction (2.04×), Justice (2.04×), and Giuseppe Mazzini (18.76×) over the country average.

Where do Clark County, Nevada fans live in United States?

Clark County, Nevada fans in United States are most concentrated in Nevada (reach 440,503), California (reach 198,434), and Washington (reach 131,172). These three regions account for the largest share of the active audience.

What other brands do Clark County, Nevada fans also like?

Beyond Clark County, Nevada itself, the audience over-indexes on Justice (2.04×), Giuseppe Mazzini (18.76×), Sailor (1.58×), and Tuscany (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clark County, Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.