Rascasse Audience Intelligence

8 News Now Audience in United States

A data profile of the people who buy, follow and care about 8 News Now in United States — modelled from more than twelve digital signal sources. 8 News Now has an estimated audience of 525,808 people in United States.

#3112among Movie / TV Show / Series in United States

The average 8 News Now fan in United States is 41.8 years old, more female, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Vegas Golden Knights, Online newspaper, Britney Spears, with strongest over-indexing on Vegas Golden Knights (39.51× the country average).

Demographically, the 8 News Now audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 8 News Now fan in United States is more female, around 41.8 years old, with strong Individualism tendencies and a notable affinity for Vegas Golden Knights.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 8 News Now profile in United States.

Audience size
526K
in United States
Gender
62.3%♀
37.7% male
Age
41.8
average years
Country rank
#35587
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 8 News Now viewers

62.3% are female, 37.7% are male, average age 41.8.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for 8 News Now audience in United States
MetricValue
Female62.3%
Male37.7%
Average age41.8
Estimated audience size525,808
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the 8 News Now audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

97.0%

of the worldwide 8 News Now audience comes from United States.

Worldwide audience distribution share by country for 8 News Now
CountryShare
United States97.0%
China1.1%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 8 News Now audience in United States is strongest.

Fig. 05

Top regions by affinity

8 News Now fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~200K46.46×
02Vermont<1K0.96×
03Delaware~1K0.84×
04North Dakota<1K0.84×
05New Hampshire~2K0.83×
06West Virginia~2K0.82×
07Maine~2K0.82×
08Rhode Island~1K0.82×
09Mississippi~3K0.81×
10Alaska<1K0.81×
11South Dakota<1K0.80×
12Iowa~3K0.79×
13Montana~1K0.78×
14Arkansas~3K0.77×
15South Carolina~6K0.76×
16Kentucky~5K0.75×
17Washington, District of Columbia~1K0.74×
18Kansas~3K0.72×
19New Jersey~9K0.70×
20Connecticut~4K0.70×
21Indiana~7K0.69×
22Maryland~6K0.69×
23Nebraska~2K0.68×
24Louisiana~4K0.65×
25Hawaii~1K0.65×
26Idaho~2K0.63×
27Massachusetts~6K0.62×
28Oklahoma~4K0.62×
29Minnesota~4K0.55×
30New Mexico~1K0.54×
31Pennsylvania~9K0.52×
32North Carolina~8K0.51×
33Alabama~4K0.50×
34Michigan~7K0.49×
35Utah~2K0.47×
36Virginia~6K0.45×
37Oregon~3K0.45×
38Tennessee~4K0.42×
39Wisconsin~3K0.41×
40Ohio~6K0.37×
41Illinois~6K0.36×
42Georgia~6K0.36×
43Missouri~3K0.36×
44Colorado~3K0.36×
45Washington~4K0.35×
46Arizona~4K0.34×
47New York~8K0.29×
48Florida~9K0.27×
49Texas~10K0.22×
50California~10K0.18×
Fig. 06

Affinity by region

Affinity by region — 8 News Now, United States
0.18×1.00×46.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 8 News Now audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 8 News Now audience
#·InterestCategoryAffinity×
01Vegas Golden KnightsSports39.51×
02FlixBusCars & Mobility5.45×
03Ryan GoslingMovies & TV1.95×
04FertilizerHome & Garden1.93×
05Online newspaperNews1.89×
06Tom HardyMovies & TV1.88×
07Non-alcoholic beverageFood & Beverages1.86×
08PhotovoltaicsHome & Garden1.81×
09MotorboatCars & Mobility1.77×
10IndividualismPolitics & Society1.76×
11Britney SpearsMusic & Radio1.65×
12Mineral waterFood & Beverages1.61×
13Mark WahlbergMovies & TV1.61×
14Rail transportTravel & Leisure1.58×
15Brad PittMovies & TV1.58×
16Bruno MarsMusic & Radio1.57×
17FanaticsFashion & Accessoires1.56×
18Microwave ovenHome & Garden1.54×
19YelpInternet & Social Media1.53×
20Internet celebrityInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 8 News Now audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 8 News Now audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.48×
Community OrientationOPEN1.41×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 8 News Now audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 8 News Now have in United States?

8 News Now has an estimated audience of 525,808 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of 8 News Now viewers?

62.3% of 8 News Now fans are female, 37.7% are male, with an average age of 41.8 years.

03

Which brands do 8 News Now fans like most?

8 News Now fans show strongest brand affinity for Vegas Golden Knights (39.51×), Online newspaper (1.89×), and Britney Spears (1.65×) over the country average.

04

Where do 8 News Now fans live in United States?

8 News Now fans in United States are most concentrated in Nevada (reach ~200K), California (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do 8 News Now fans also like?

Beyond 8 News Now itself, the audience over-indexes on Online newspaper (1.89×), Britney Spears (1.65×), FlixBus (5.45×), and Non-alcoholic beverage (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See 8 News Now audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 8 News Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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