8 News Now Audience in United States
8 News Now has an estimated audience of 520,758 people in United States. 62.3% are female, 37.7% are male, average age 41.8. Top regions: Nevada, California, Arizona. Top brand affinities: Vegas Golden Knights, Golf, Harry Potter, Do it yourself (DIY), New Balance.
The average 8 News Now fan in United States is 41.8 years old, more female, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Arizona. Top brand affinities include Vegas Golden Knights, Golf, Harry Potter, with strongest over-indexing on Vegas Golden Knights (31.17× the country average). Demographically, the 8 News Now audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Movie / TV Show / Series
Demographics of 8 News Now fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.8 |
| Estimated audience size | 520,758 |
Audience persona
The typical 8 News Now fan in United States is more female, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Vegas Golden Knights.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Nevada | 234,358 | 46.53× |
| California | 6,036 | 0.11× |
| Arizona | 2,517 | 0.24× |
| Texas | 1,702 | 0.04× |
| Utah | 1,610 | 0.35× |
| Missouri | 1,573 | 0.19× |
| Florida | 1,431 | 0.04× |
| Colorado | 1,108 | 0.13× |
| New York | 1,043 | 0.04× |
| Ohio | 957 | 0.06× |
| Georgia | 808 | 0.05× |
| Illinois | 758 | 0.04× |
| Washington | 750 | 0.07× |
| Wisconsin | 686 | 0.09× |
| New Mexico | 607 | 0.23× |
| Oregon | 524 | 0.09× |
| Michigan | 506 | 0.04× |
| Virginia | 487 | 0.04× |
| Tennessee | 435 | 0.04× |
| Oklahoma | 422 | 0.07× |
| North Carolina | 384 | 0.02× |
| Minnesota | 374 | 0.05× |
| Alabama | 363 | 0.05× |
| Idaho | 342 | 0.13× |
| Louisiana | 316 | 0.05× |
| Pennsylvania | 301 | 0.02× |
| Hawaii | 286 | 0.13× |
| Nebraska | 243 | 0.09× |
| Connecticut | 193 | 0.04× |
| Indiana | 185 | 0.02× |
| Massachusetts | 185 | 0.02× |
| Kansas | 171 | 0.04× |
| Kentucky | 144 | 0.02× |
| Arkansas | 141 | 0.03× |
| South Carolina | 139 | 0.02× |
| New Jersey | 131 | 0.01× |
| Alaska | 123 | 0.11× |
| Mississippi | 112 | 0.03× |
| Iowa | 108 | 0.03× |
| Maryland | 108 | 0.01× |
| Montana | 101 | 0.07× |
| South Dakota | 99 | 0.08× |
| West Virginia | 93 | 0.04× |
| Wyoming | 87 | 0.11× |
| Washington, District of Columbia | 87 | 0.06× |
| Rhode Island | 86 | 0.05× |
| Maine | 80 | 0.04× |
| North Dakota | 77 | 0.07× |
| New Hampshire | 76 | 0.04× |
| Delaware | 66 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegas Golden Knights | 31.17× | Sports |
| Golf | 2.2× | Sports |
| Harry Potter | 1.82× | Movies & TV |
| Do it yourself (DIY) | 1.61× | Home & Garden |
| New Balance | 2.73× | Fashion & Accessoires |
| Natural skin care | 2.6× | Beauty & Wellness |
| PGA Tour | 1.86× | Sports |
| Luxury real estate | 2.18× | Business & Career |
| Dating | 1.61× | Kids & Family |
| Super Bowl | 1.61× | Sports |
| BMW | 2× | Cars & Mobility |
| New England Patriots | 1.78× | Sports |
| Art museum | 1.69× | Arts & Culture |
| Porsche | 2.24× | Cars & Mobility |
| Bodybuilding | 2.1× | Sports |
| Chanel | 2.12× | Fashion & Accessoires |
| Louis Vuitton | 1.62× | Fashion & Accessoires |
| SoundCloud | 2.28× | Music & Radio |
| Chicago Bulls | 1.76× | Sports |
| Premier League | 1.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.61 |
| Family Orientation | CONSERVATISM | 1.59 |
| Extroversion | THRILL | 1.46 |
| Early Adopter Mentality | POWER | 1.4 |
| Sports Activity | POWER | 1.35 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.9% |
| China | 1.2% |
| United Kingdom | 0.2% |
See 8 News Now audiences in other countries
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Frequently asked questions
How many fans does 8 News Now have in United States?
8 News Now has an estimated audience of 520,758 people in United States, concentrated in Nevada and California.
What is the gender split and age of 8 News Now fans?
62.3% of 8 News Now fans are female, 37.7% are male, with an average age of 41.8 years.
Which brands do 8 News Now fans like most?
8 News Now fans show strongest brand affinity for Vegas Golden Knights (31.17×), Golf (2.2×), and Harry Potter (1.82×) over the country average.
Where do 8 News Now fans live in United States?
8 News Now fans in United States are most concentrated in Nevada (reach 234,358), California (reach 6,036), and Arizona (reach 2,517). These three regions account for the largest share of the active audience.
What other brands do 8 News Now fans also like?
Beyond 8 News Now itself, the audience over-indexes on Golf (2.2×), Harry Potter (1.82×), Do it yourself (DIY) (1.61×), and New Balance (2.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 8 News Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.