Earl Campbell Audience in United States

Earl Campbell has an estimated audience of 528,432 people in United States. 34.6% are female, 65.4% are male, average age 45.9. Top regions: Texas, California, Florida. Top brand affinities: Winona Ryder, Aaron Rodgers, Brett Favre, Jack Nicholson, Dumb and Dumber.

The average Earl Campbell fan in United States is 45.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Winona Ryder, Aaron Rodgers, Brett Favre, with strongest over-indexing on Winona Ryder (73.21× the country average). Demographically, the Earl Campbell audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Earl Campbell fans

Demographic split for Earl Campbell audience in United States
MetricValue
Female34.6%
Male65.4%
Average age45.9
Estimated audience size528,432

Audience persona

The typical Earl Campbell fan in United States is more male, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Winona Ryder.

Top regions in United States

Top regions ranked by reach for Earl Campbell in United States
RegionReachAffinity
Texas157,6763.47×
California36,2840.62×
Florida28,9520.81×
Ohio19,2381.18×
New York18,5770.63×
Georgia18,1641.12×
Pennsylvania18,1321.02×
North Carolina15,5810.98×
Illinois15,3760.87×
Tennessee14,9051.41×
Louisiana12,5801.85×
Virginia12,3370.96×
Michigan12,1730.88×
Alabama11,1891.52×
New Jersey10,5630.79×
Arizona9,9800.92×
Oklahoma9,5431.63×
South Carolina9,4141.18×
Missouri9,2031.08×
Maryland9,1531.01×
Colorado8,4241.01×
Indiana8,2580.86×
Massachusetts8,0460.77×
Washington7,7350.73×
Mississippi7,1721.65×
Arkansas7,0531.62×
Wisconsin6,7070.84×
Minnesota6,3480.84×
Kentucky6,2170.94×
Kansas5,0801.22×
Nevada4,4900.88×
Iowa4,3951.01×
Oregon4,3050.71×
Connecticut4,1300.78×
Nebraska2,8141.06×
Utah2,7000.57×
New Mexico2,5520.96×
West Virginia2,4821.01×
Idaho2,2470.85×
Hawaii1,8030.79×
New Hampshire1,3770.66×
Delaware1,3290.91×
Montana1,3270.9×
Washington, District of Columbia1,2690.8×
Maine1,1610.61×
Rhode Island1,0450.62×
South Dakota9190.75×
North Dakota8680.8×
Alaska6960.62×
Wyoming6430.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Earl Campbell audience
BrandAffinityCategory
Winona Ryder73.21×Movies & TV
Aaron Rodgers28.78×Sports
Brett Favre80.45×Sports
Jack Nicholson56.28×Movies & TV
Dumb and Dumber69.31×Movies & TV
Toni Collette77.79×Movies & TV
Tony Romo86.89×Sports
Twin Peaks25.93×Movies & TV
Scottie Pippen55.56×Sports
Kyrie Irving31.16×Sports
Autism Awareness19.03×Health
The Big Lebowski42.11×Movies & TV
Diabetes mellitus awareness12.48×Health
Donnie Darko29.43×Movies & TV
Nicolas Cage21.89×Movies & TV
Melissa McCarthy21.33×Movies & TV
Blake Griffin37.1×Sports
Rob Gronkowski31.05×Sports
Google Voice15.1×Technology & Electronics
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Earl Campbell audience
TraitClusterScore
TraditionCONSERVATISM1.32
Community OrientationOPEN1.28
Quality AwarenessPREMIUM1.19
Risk AppetiteTHRILL1.18
SpiritualityBALANCE1.17
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Earl Campbell
CountryShare
United States99.3%
Germany0.5%
Italy0.2%

See Earl Campbell audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Earl Campbell have in United States?

Earl Campbell has an estimated audience of 528,432 people in United States, concentrated in Texas and California.

What is the gender split and age of Earl Campbell fans?

34.6% of Earl Campbell fans are female, 65.4% are male, with an average age of 45.9 years.

Which brands do Earl Campbell fans like most?

Earl Campbell fans show strongest brand affinity for Winona Ryder (73.21×), Aaron Rodgers (28.78×), and Brett Favre (80.45×) over the country average.

Where do Earl Campbell fans live in United States?

Earl Campbell fans in United States are most concentrated in Texas (reach 157,676), California (reach 36,284), and Florida (reach 28,952). These three regions account for the largest share of the active audience.

What other brands do Earl Campbell fans also like?

Beyond Earl Campbell itself, the audience over-indexes on Aaron Rodgers (28.78×), Brett Favre (80.45×), Jack Nicholson (56.28×), and Dumb and Dumber (69.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Earl Campbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.