Rascasse Audience Intelligence

Jonathan Toews Audience in United States

A data profile of the people who buy, follow and care about Jonathan Toews in United States — modelled from more than twelve digital signal sources. Jonathan Toews has an estimated audience of 524,686 people in United States.

#85among Ice hockey in United States#8614among Person in United States#3449in Sports

The average Jonathan Toews fan in United States is 36.1 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, New York.

Top brand affinities include Sean Payton, Dennis Rodman, Brett Favre, with strongest over-indexing on Sean Payton (377.55× the country average).

Demographically, the Jonathan Toews audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jonathan Toews fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jonathan Toews profile in United States.

Audience size
525K
in United States
Gender
43.6%♀
56.4% male
Age
36.1
average years
Country rank
#35627
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jonathan Toews fans

43.6% are female, 56.4% are male, average age 36.1.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Jonathan Toews audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.1
Estimated audience size524,686
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Jonathan Toews audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Jonathan Toews audience comes from United States.

Worldwide audience distribution share by country for Jonathan Toews
CountryShare
Canada48.4%
United States42.6%
Finland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jonathan Toews audience in United States is strongest.

Fig. 05

Top regions by affinity

Jonathan Toews fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K6.64×
02North Dakota~7K5.38×
03Minnesota~20K2.34×
04Wisconsin~20K1.95×
05Indiana~20K1.59×
06Michigan~20K1.52×
07Colorado~10K1.44×
08Iowa~7K1.39×
09Massachusetts~20K1.30×
10New Hampshire~3K1.11×
11Missouri~10K1.00×
12Montana~2K0.99×
13Vermont~1K0.99×
14South Dakota~1K0.97×
15Alaska~1K0.97×
16Pennsylvania~20K0.94×
17Maine~2K0.94×
18Connecticut~6K0.92×
19Rhode Island~2K0.89×
20New York~30K0.83×
21Arizona~10K0.83×
22Washington, District of Columbia~2K0.82×
23Nevada~5K0.76×
24Nebraska~2K0.74×
25Kansas~4K0.72×
26New Jersey~10K0.70×
27Delaware~1K0.69×
28South Carolina~6K0.67×
29Utah~4K0.66×
30Kentucky~5K0.65×
31Idaho~2K0.65×
32Hawaii~2K0.65×
33Tennessee~8K0.64×
34Florida~30K0.63×
35Oregon~4K0.63×
36West Virginia~2K0.63×
37Ohio~10K0.62×
38Washington~7K0.58×
39New Mexico~2K0.58×
40North Carolina~10K0.56×
41Mississippi~3K0.56×
42Arkansas~3K0.54×
43Virginia~8K0.51×
44Oklahoma~4K0.51×
45Maryland~5K0.49×
46California~30K0.46×
47Alabama~4K0.46×
48Louisiana~4K0.46×
49Georgia~7K0.39×
50Texas~20K0.37×
Fig. 06

Affinity by region

Affinity by region — Jonathan Toews, United States
0.37×1.00×6.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jonathan Toews audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jonathan Toews audience
#·InterestCategoryAffinity×
01Sean PaytonSports377.55×
02Dennis RodmanSports156.55×
03Swedish Hockey LeagueSports122.80×
04Brett FavreSports79.28×
05Bauer HockeySports71.12×
06YES NetworkMovies & TV46.51×
07Connor McDavidSports38.72×
08Wayne GretzkySports37.39×
09Sidney CrosbySports36.84×
10StubHubTravel & Leisure25.21×
11Chicago BlackhawksSports21.88×
12Florida GatorsSports20.61×
13HudlSports20.16×
14Emmy RossumMovies & TV20.00×
15Florida PanthersSports20.00×
16Buffalo SabresSports17.70×
17Ice Hockey World ChampionshipsSports17.59×
18Baker MayfieldSports15.48×
19LPGASports13.78×
20Winona RyderMovies & TV10.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jonathan Toews audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jonathan Toews audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Need for SecurityCONSERVATISM1.53×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jonathan Toews audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
ExtroversionTHRILL0.74×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jonathan Toews have in United States?

Jonathan Toews has an estimated audience of 524,686 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Jonathan Toews fans?

43.6% of Jonathan Toews fans are female, 56.4% are male, with an average age of 36.1 years.

03

Which brands do Jonathan Toews fans like most?

Jonathan Toews fans show strongest brand affinity for Sean Payton (377.55×), Dennis Rodman (156.55×), and Brett Favre (79.28×) over the country average.

04

Where do Jonathan Toews fans live in United States?

Jonathan Toews fans in United States are most concentrated in Illinois (reach ~100K), California (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jonathan Toews fans also like?

Beyond Jonathan Toews itself, the audience over-indexes on Dennis Rodman (156.55×), Brett Favre (79.28×), StubHub (25.21×), and Bauer Hockey (71.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jonathan Toews audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jonathan Toews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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