Jonathan Toews Audience in United States

Jonathan Toews has an estimated audience of 621,460 people in United States. 43.6% are female, 56.4% are male, average age 36.1. Top regions: Illinois, California, New York. Top brand affinities: Sean Payton, Dennis Rodman, Bauer Hockey, Brett Favre, Autism Awareness.

The average Jonathan Toews fan in United States is 36.1 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, New York. Top brand affinities include Sean Payton, Dennis Rodman, Bauer Hockey, with strongest over-indexing on Sean Payton (159.93× the country average). Demographically, the Jonathan Toews audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Jonathan Toews fans

Demographic split for Jonathan Toews audience in United States
MetricValue
Female43.6%
Male56.4%
Average age36.1
Estimated audience size621,460

Audience persona

The typical Jonathan Toews fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Sean Payton.

Top regions in United States

Top regions ranked by reach for Jonathan Toews in United States
RegionReachAffinity
Illinois143,9706.95×
California35,0200.51×
New York30,4530.88×
Florida28,8760.69×
Michigan27,4361.69×
Texas21,8020.41×
Pennsylvania20,4460.98×
Indiana20,0371.76×
Wisconsin19,6252.1×
Minnesota19,0942.14×
Massachusetts17,4641.43×
Colorado15,7761.61×
Ohio12,5000.65×
New Jersey11,7920.75×
Missouri10,7881.08×
North Carolina10,6080.57×
Arizona10,3870.82×
Tennessee8,1530.65×
Virginia7,8530.52×
Iowa7,4531.46×
Washington7,3630.59×
South Carolina7,3510.79×
Georgia6,9630.36×
North Dakota6,4205.03×
Connecticut5,5840.9×
Maryland4,6570.44×
Nevada4,4210.74×
Kentucky3,7220.48×
Utah3,6660.66×
Oregon3,4000.48×
New Hampshire2,7801.14×
Alabama2,7790.32×
Kansas2,6960.55×
Oklahoma2,6490.38×
Nebraska2,1340.68×
Louisiana2,0040.25×
Maine1,9290.87×
Montana1,7301×
Idaho1,6510.53×
Rhode Island1,6400.83×
Arkansas1,5900.31×
Washington, District of Columbia1,4360.77×
Hawaii1,4160.53×
Mississippi1,3700.27×
South Dakota1,2220.85×
Alaska1,1290.85×
Vermont1,0280.94×
New Mexico1,0250.33×
West Virginia9300.32×
Delaware8060.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jonathan Toews audience
BrandAffinityCategory
Sean Payton159.93×Sports
Dennis Rodman77.08×Sports
Bauer Hockey113.83×Sports
Brett Favre61.22×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
StubHub14.09×Travel & Leisure
Florida Panthers20×Sports
Sidney Crosby26.8×Sports
YES Network52.91×Movies & TV
Microblogging12.67×Technology & Electronics
Florida Gators21×Sports
Singer-songwriter5.51×Music & Radio
LPGA16.49×Sports
Emmy Rossum20×Movies & TV
Edmonton Oilers20×Sports
Swedish Hockey League92.48×Sports
Wayne Gretzky20.56×Sports
Income tax13.19×Business & Career
Buffalo Sabres16.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jonathan Toews audience
TraitClusterScore
PatriotismCONSERVATISM1.35
Risk AppetiteTHRILL1.29
Sports ActivityPOWER1.23
TraditionCONSERVATISM1.22
Need for SecurityCONSERVATISM1.19
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Jonathan Toews
CountryShare
Canada51.0%
United States41.4%
Finland1.9%

See Jonathan Toews audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Jonathan Toews have in United States?

Jonathan Toews has an estimated audience of 621,460 people in United States, concentrated in Illinois and California.

What is the gender split and age of Jonathan Toews fans?

43.6% of Jonathan Toews fans are female, 56.4% are male, with an average age of 36.1 years.

Which brands do Jonathan Toews fans like most?

Jonathan Toews fans show strongest brand affinity for Sean Payton (159.93×), Dennis Rodman (77.08×), and Bauer Hockey (113.83×) over the country average.

Where do Jonathan Toews fans live in United States?

Jonathan Toews fans in United States are most concentrated in Illinois (reach 143,970), California (reach 35,020), and New York (reach 30,453). These three regions account for the largest share of the active audience.

What other brands do Jonathan Toews fans also like?

Beyond Jonathan Toews itself, the audience over-indexes on Dennis Rodman (77.08×), Bauer Hockey (113.83×), Brett Favre (61.22×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jonathan Toews. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.