Georgia Tech Yellow Jackets Audience in United States

Georgia Tech Yellow Jackets logo

Georgia Tech Yellow Jackets has an estimated audience of 482,573 people in United States. 50.0% are female, 50.0% are male, average age 42.5. Top regions: Georgia, Florida, Texas. Top brand affinities: Pro-Ject, Minnesota, Nebraska, Nebraska Cornhuskers football, Quiche.

The average Georgia Tech Yellow Jackets fan in United States is 42.5 years old, balanced, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Pro-Ject, Minnesota, Nebraska, with strongest over-indexing on Pro-Ject (4.52× the country average). Demographically, the Georgia Tech Yellow Jackets audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Georgia Tech Yellow Jackets fans

Demographic split for Georgia Tech Yellow Jackets audience in United States
MetricValue
Female50.0%
Male50.0%
Average age42.5
Estimated audience size482,573

Audience persona

The typical Georgia Tech Yellow Jackets fan in United States is balanced, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Georgia Tech Yellow Jackets in United States
RegionReachAffinity
Georgia107,0887.2×
Florida30,0420.92×
Texas26,9060.65×
California24,6600.46×
North Carolina17,1871.18×
New York16,4450.61×
Alabama14,9412.22×
South Carolina11,5861.6×
Tennessee11,0281.14×
Virginia10,9970.94×
Pennsylvania10,0340.62×
Illinois10,0250.62×
Ohio9,3050.63×
Michigan7,4330.59×
Massachusetts7,3430.77×
New Jersey7,0690.58×
Indiana6,4510.73×
Minnesota6,2000.9×
Washington5,9900.62×
Kentucky5,7010.94×
Maryland5,6270.68×
Mississippi5,3671.35×
Louisiana5,3500.86×
Arizona4,6010.47×
Arkansas4,4791.13×
Missouri3,9650.51×
Colorado3,9170.51×
Nevada3,7600.81×
Oklahoma3,5320.66×
Wisconsin3,2990.45×
Connecticut3,2450.67×
Kansas2,6040.68×
Oregon2,4390.44×
Iowa2,3550.59×
Utah2,0030.46×
Rhode Island1,9231.25×
West Virginia1,8800.84×
Nebraska1,7330.72×
Idaho1,6120.67×
Alaska1,6081.56×
Hawaii1,5400.74×
New Mexico1,5090.62×
South Dakota1,4991.34×
Washington, District of Columbia1,4511×
New Hampshire1,4380.76×
Montana1,4021.05×
North Dakota1,3471.36×
Wyoming1,3031.82×
Maine1,2810.74×
Vermont1,2611.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Georgia Tech Yellow Jackets audience
BrandAffinityCategory
Pro-Ject4.52×Music & Radio
Minnesota1.55×Travel & Leisure
Nebraska2.33×Travel & Leisure
Nebraska Cornhuskers football2.92×Sports
Quiche9.41×Food & Beverages
edureka26.89×Business & Career
Elsword11.73×Games
UK garage3.73×Music & Radio
Kerang4.42×Travel & Leisure
Sinaloa2.19×Travel & Leisure
Kevin Carroll14.57×Movies & TV
Charlamagne Tha God5.49×Movies & TV
Urban horticulture2.01×Home & Garden
Jonathan Davis5.3×Music & Radio
Justice1.5×Politics & Society
South Asian cuisine4.58×Food & Beverages
Jesse Plemons1.75×Movies & TV
Home staging2.55×Home & Garden
Horeca7.33×Travel & Leisure
William F. Buckley, Jr.10.52×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Georgia Tech Yellow Jackets audience
TraitClusterScore
Design AffinityPREMIUM1.18
TravellingTHRILL1.14
Community OrientationOPEN1.13
PatriotismCONSERVATISM1.11
Career OrientationPOWER1.1
Luxury OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Georgia Tech Yellow Jackets
CountryShare
United States95.2%
China1.3%
Philippines0.4%

See Georgia Tech Yellow Jackets audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Georgia Tech Yellow Jackets have in United States?

Georgia Tech Yellow Jackets has an estimated audience of 482,573 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Georgia Tech Yellow Jackets fans?

50.0% of Georgia Tech Yellow Jackets fans are female, 50.0% are male, with an average age of 42.5 years.

Which brands do Georgia Tech Yellow Jackets fans like most?

Georgia Tech Yellow Jackets fans show strongest brand affinity for Pro-Ject (4.52×), Minnesota (1.55×), and Nebraska (2.33×) over the country average.

Where do Georgia Tech Yellow Jackets fans live in United States?

Georgia Tech Yellow Jackets fans in United States are most concentrated in Georgia (reach 107,088), Florida (reach 30,042), and Texas (reach 26,906). These three regions account for the largest share of the active audience.

What other brands do Georgia Tech Yellow Jackets fans also like?

Beyond Georgia Tech Yellow Jackets itself, the audience over-indexes on Minnesota (1.55×), Nebraska (2.33×), Nebraska Cornhuskers football (2.92×), and Quiche (9.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia Tech Yellow Jackets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.