WNBA draft Audience in United States

WNBA draft has an estimated audience of 632,526 people in United States. 36.6% are female, 63.4% are male, average age 35.2. Top regions: California, Texas, New York. Top brand affinities: Brook Lopez, Jrue Holiday, De'Aaron Fox, Duke Blue Devils men's basketball, Gonzaga Bulldogs men's basketball.

The average WNBA draft fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Brook Lopez, Jrue Holiday, De'Aaron Fox, with strongest over-indexing on Brook Lopez (170.67× the country average). Demographically, the WNBA draft audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of WNBA draft fans

Demographic split for WNBA draft audience in United States
MetricValue
Female36.6%
Male63.4%
Average age35.2
Estimated audience size632,526

Audience persona

The typical WNBA draft fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Top regions in United States

Top regions ranked by reach for WNBA draft in United States
RegionReachAffinity
California47,5360.68×
Texas40,9340.75×
New York29,0340.82×
Florida27,1240.63×
Illinois23,6551.12×
Iowa21,7894.18×
Ohio20,8891.07×
Pennsylvania20,1360.95×
Indiana18,7971.63×
North Carolina17,5820.92×
Georgia17,4390.89×
Virginia16,0041.04×
Minnesota15,2491.68×
Michigan14,1450.86×
New Jersey13,0800.81×
South Carolina12,7451.34×
Massachusetts12,5621.01×
Louisiana11,6341.43×
Wisconsin11,3231.19×
Maryland10,8691×
Tennessee10,6250.84×
Missouri9,7890.96×
Arizona9,6680.75×
Connecticut9,1861.45×
Washington8,7100.69×
Colorado8,0050.8×
Alabama7,5510.85×
Kentucky6,3820.8×
Oregon6,0180.83×
Mississippi4,8970.94×
Kansas4,5290.91×
Arkansas4,3500.83×
Oklahoma4,3180.61×
Nevada4,2770.7×
Nebraska4,1341.3×
Utah3,2020.57×
South Dakota2,2841.56×
West Virginia2,2220.75×
Washington, District of Columbia2,1931.15×
New Mexico2,1780.69×
Maine2,1410.95×
New Hampshire1,8410.74×
North Dakota1,8171.4×
Rhode Island1,7730.88×
Idaho1,6840.53×
Hawaii1,6780.62×
Montana1,5470.88×
Delaware1,3080.75×
Alaska9850.73×
Vermont9310.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WNBA draft audience
BrandAffinityCategory
Brook Lopez170.67×Sports
Jrue Holiday117.35×Sports
De'Aaron Fox65.82×Sports
Duke Blue Devils men's basketball23.59×Sports
Gonzaga Bulldogs men's basketball32.56×Sports
Damian Lillard24.99×Sports
Chris Paul22.11×Sports
Megan Fox12.21×Movies & TV
Hair Extensions7.61×Beauty & Wellness
Planet Fitness4.34×Sports
Slam Dunk Contest46.24×Sports
Bachelor of Business Administration37.15×Business & Career
Bleacher Report9.23×Sports
LeBron James5.71×Sports
Online gambling12.49×Games
Chicago Bulls6.03×Sports
Virginia Cavaliers men's basketball18.9×Sports
Los Angeles Lakers4.66×Sports
Kansas Jayhawks men's basketball23.69×Sports
Miami Heat5.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WNBA draft audience
TraitClusterScore
PatriotismCONSERVATISM1.8
TraditionCONSERVATISM1.28
Early Adopter MentalityPOWER1.25
Family OrientationCONSERVATISM1.24
Risk AppetiteTHRILL1.17
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for WNBA draft
CountryShare
United States67.3%
Japan5.0%
Australia4.0%

See WNBA draft audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does WNBA draft have in United States?

WNBA draft has an estimated audience of 632,526 people in United States, concentrated in California and Texas.

What is the gender split and age of WNBA draft fans?

36.6% of WNBA draft fans are female, 63.4% are male, with an average age of 35.2 years.

Which brands do WNBA draft fans like most?

WNBA draft fans show strongest brand affinity for Brook Lopez (170.67×), Jrue Holiday (117.35×), and De'Aaron Fox (65.82×) over the country average.

Where do WNBA draft fans live in United States?

WNBA draft fans in United States are most concentrated in California (reach 47,536), Texas (reach 40,934), and New York (reach 29,034). These three regions account for the largest share of the active audience.

What other brands do WNBA draft fans also like?

Beyond WNBA draft itself, the audience over-indexes on Jrue Holiday (117.35×), De'Aaron Fox (65.82×), Duke Blue Devils men's basketball (23.59×), and Gonzaga Bulldogs men's basketball (32.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WNBA draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.