Rascasse Audience Intelligence

WNBA draft Audience in United States

A data profile of the people who buy, follow and care about WNBA draft in United States — modelled from more than twelve digital signal sources. WNBA draft has an estimated audience of 633,746 people in United States.

#426among Basketball in United States#381among Event in United States#3026in Sports

The average WNBA draft fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brook Lopez, Jrue Holiday, De'Aaron Fox, with strongest over-indexing on Brook Lopez (221.11× the country average).

Demographically, the WNBA draft audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WNBA draft fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Brook Lopez.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WNBA draft profile in United States.

Audience size
634K
in United States
Gender
36.6%♀
63.4% male
Age
35.2
average years
Country rank
#31778
Event in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WNBA draft fans

36.6% are female, 63.4% are male, average age 35.2.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for WNBA draft audience in United States
MetricValue
Female36.6%
Male63.4%
Average age35.2
Estimated audience size633,746
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the WNBA draft audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3918%
40-4915%
50+16%
Fig. 04

Worldwide distribution

68.3%

of the worldwide WNBA draft audience comes from United States.

Worldwide audience distribution share by country for WNBA draft
CountryShare
United States68.3%
Japan5.1%
Australia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WNBA draft audience in United States is strongest.

Fig. 05

Top regions by affinity

WNBA draft fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K3.97×
02Minnesota~20K1.91×
03Connecticut~10K1.57×
04Indiana~20K1.56×
05South Dakota~2K1.54×
06North Dakota~2K1.41×
07Louisiana~10K1.37×
08South Carolina~10K1.35×
09Washington, District of Columbia~2K1.30×
10Nebraska~4K1.24×
11Wisconsin~10K1.13×
12Illinois~20K1.11×
13Oregon~8K1.06×
14Maryland~10K1.04×
15Ohio~20K1.01×
16Virginia~20K1.00×
17Massachusetts~10K0.98×
18Mississippi~5K0.97×
19Maine~2K0.96×
20Vermont~1K0.93×
21North Carolina~20K0.92×
22Rhode Island~2K0.92×
23Missouri~9K0.91×
24Georgia~20K0.90×
25Pennsylvania~20K0.89×
26Montana~2K0.89×
27Kansas~4K0.87×
28Alabama~8K0.85×
29West Virginia~2K0.84×
30Tennessee~10K0.83×
31Delaware~1K0.83×
32Alaska~1K0.83×
33New York~30K0.82×
34Washington~10K0.82×
35Arkansas~4K0.82×
36Michigan~10K0.81×
37Kentucky~6K0.80×
38New Jersey~10K0.78×
39Colorado~8K0.78×
40New Hampshire~2K0.78×
41Arizona~10K0.76×
42Texas~40K0.74×
43Nevada~4K0.73×
44California~50K0.72×
45New Mexico~2K0.71×
46Hawaii~2K0.68×
47Oklahoma~5K0.65×
48Florida~30K0.62×
49Idaho~2K0.59×
50Utah~3K0.57×
Fig. 06

Affinity by region

Affinity by region — WNBA draft, United States
0.57×1.00×3.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WNBA draft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WNBA draft audience
#·InterestCategoryAffinity×
01Brook LopezSports221.11×
02Jrue HolidaySports114.24×
03Slam Dunk ContestSports66.52×
04Arizona Wildcats men's basketballSports43.55×
05De'Aaron FoxSports40.50×
06YahtzeeGames37.43×
07UCLA Bruins men's basketballSports27.16×
08Damian LillardSports27.09×
09Gonzaga Bulldogs men's basketballSports21.47×
10North Carolina Tar Heels men's basketballSports20.41×
11Virginia Cavaliers men's basketballSports20.20×
12Larry BirdSports18.99×
13Luka DončićSports18.39×
14Megan FoxMovies & TV17.44×
15Duke Blue Devils men's basketballSports14.00×
16Online gamblingGames13.92×
17Giannis AntetokounmpoSports9.18×
18Bleacher ReportSports8.56×
19Fox SportsMovies & TV7.41×
20Hair ExtensionsBeauty & Wellness6.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WNBA draft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WNBA draft audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.98×
TraditionCONSERVATISM1.94×
Risk AppetiteTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WNBA draft audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WNBA draft have in United States?

WNBA draft has an estimated audience of 633,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WNBA draft fans?

36.6% of WNBA draft fans are female, 63.4% are male, with an average age of 35.2 years.

03

Which brands do WNBA draft fans like most?

WNBA draft fans show strongest brand affinity for Brook Lopez (221.11×), Jrue Holiday (114.24×), and De'Aaron Fox (40.5×) over the country average.

04

Where do WNBA draft fans live in United States?

WNBA draft fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do WNBA draft fans also like?

Beyond WNBA draft itself, the audience over-indexes on Jrue Holiday (114.24×), De'Aaron Fox (40.5×), Megan Fox (17.44×), and Luka Dončić (18.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See WNBA draft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WNBA draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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