Rascasse Audience Intelligence

Hurling Audience in United States

A data profile of the people who buy, follow and care about Hurling in United States — modelled from more than twelve digital signal sources. Hurling has an estimated audience of 467,047 people in United States.

#286among Sport in United States#11688among Topic in United States#3731in Sports

The average Hurling fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Liga MX, Montreal Expos, Bolero, with strongest over-indexing on Liga MX (13.63× the country average).

Demographically, the Hurling audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hurling fan in United States is more male, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Liga MX.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hurling profile in United States.

Audience size
467K
in United States
Gender
40.4%♀
59.6% male
Age
39.8
average years
Country rank
#38123
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hurling fans

40.4% are female, 59.6% are male, average age 39.8.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Hurling audience in United States
MetricValue
Female40.4%
Male59.6%
Average age39.8
Estimated audience size467,047
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Hurling audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Hurling audience comes from United States.

Worldwide audience distribution share by country for Hurling
CountryShare
Ireland28.2%
United States13.3%
Italy11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hurling audience in United States is strongest.

Fig. 05

Top regions by affinity

Hurling fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.81×
02Montana~2K1.61×
03New Hampshire~3K1.48×
04Washington, District of Columbia~2K1.46×
05Wisconsin~10K1.38×
06Maine~2K1.38×
07Rhode Island~2K1.37×
08Connecticut~6K1.34×
09New York~30K1.27×
10Colorado~9K1.26×
11Vermont~1K1.26×
12Pennsylvania~20K1.22×
13Minnesota~8K1.19×
14Indiana~10K1.13×
15Illinois~20K1.09×
16Missouri~8K1.05×
17Washington~10K1.04×
18Virginia~10K1.03×
19New Jersey~10K1.02×
20Oregon~5K1.00×
21Maryland~8K0.98×
22Utah~4K0.96×
23Ohio~10K0.95×
24South Carolina~7K0.94×
25North Carolina~10K0.93×
26Tennessee~9K0.92×
27Nebraska~2K0.92×
28Iowa~3K0.91×
29Kansas~3K0.91×
30Delaware~1K0.91×
31Idaho~2K0.90×
32Michigan~10K0.89×
33Alaska<1K0.89×
34South Dakota<1K0.88×
35North Dakota<1K0.88×
36Georgia~10K0.84×
37Kentucky~5K0.83×
38Hawaii~2K0.83×
39West Virginia~2K0.82×
40California~40K0.81×
41Florida~20K0.77×
42Arkansas~3K0.77×
43Arizona~7K0.76×
44Oklahoma~4K0.75×
45Nevada~3K0.75×
46Louisiana~4K0.73×
47Alabama~5K0.72×
48Texas~30K0.71×
49New Mexico~2K0.71×
50Mississippi~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Hurling, United States
0.67×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hurling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hurling audience
#·InterestCategoryAffinity×
01Montreal ExposSports47.53×
02BoleroMusic & Radio17.58×
03Liga MXSports13.63×
04Spain national football teamSports13.26×
05RonaldinhoSports11.52×
06Cillian MurphyMovies & TV10.15×
07Paris Saint-GermainSports6.56×
08Bath and BodyworksShopping6.06×
09Sustainable energyHome & Garden4.61×
10FedExBusiness & Career4.40×
11Renewable energyBusiness & Career4.20×
12WhatsAppInternet & Social Media3.67×
13Solar energyHome & Garden3.25×
14Mortgage loansBusiness & Career2.90×
15TicketmasterTravel & Leisure2.82×
16AutoZoneCars & Mobility2.49×
17SubwayFood & Beverages2.43×
18Google MapsInternet & Social Media2.42×
19The UPS StoreShopping2.41×
20McDonald'sFood & Beverages2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hurling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hurling audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
SustainabilityBALANCE1.73×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hurling audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hurling have in United States?

Hurling has an estimated audience of 467,047 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hurling fans?

40.4% of Hurling fans are female, 59.6% are male, with an average age of 39.8 years.

03

Which brands do Hurling fans like most?

Hurling fans show strongest brand affinity for Liga MX (13.63×), Montreal Expos (47.53×), and Bolero (17.58×) over the country average.

04

Where do Hurling fans live in United States?

Hurling fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hurling fans also like?

Beyond Hurling itself, the audience over-indexes on Montreal Expos (47.53×), Bolero (17.58×), Bath and Bodyworks (6.06×), and Cillian Murphy (10.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Hurling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hurling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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